Led cross-functional teams to ensure social media strategies, customer service initiatives, and client projects were on track and aligned with the company's goals and initiatives. Tools used: Asana, Monday, ClickUp and Dubsado.Redefined the client (customer) journey process by auditing for weak areas and then rebuilding the entire experience; which included designing a new website, creating a client portal, enhancing client intake forms, and increasing team-to-client touch points.Managed and Collaborated with a team of Independent Contractors and Freelancers to successfully produce innovative and attractive website designs, logo designs, and print/packaging designs for clients in the beauty, fashion and service industries.Developed an organic marketing strategy consisting of lead magnets, video content, social media and referrals to build our clientele.Provided Executive Creative Direction for all design projects by developing creative briefs, sketching website outlines, and prepping print-ready materials.

Effectively developed creative marketing campaigns to communicate brand voice, gain brand awareness, convert leads, and increase sales. I also built referral and feedback campaign to build client trust, brand loyalty and increase WOM traffic.Planned and Executed a 90% organic Instagram strategy, which consisted of content creation, hashtag usage, community nurturing, and minor paid tactics. This strategy resulted in 10,000 followers in 6 months and content reach of over 40,000 per post.Crafted Cyber Monday Facebook/Instagram paid and organic campaigns that generated a 525% increase in sales for a client in the beauty industry. Also created an engaging lead generation Facebook ad that generated over 1,000 email leads in 30 days.Crafted and led presentations to groups of 400-700 on topics such as customer engagement, target audience, launch campaigns, branding, etc. Also provided consulting services and digital products (e-books, trainings, etc.)Developed and Executed a successful YouTube and TikTok strategy, which consisted of video scripting, content creation, keyword optimization, and audience research. This strategy resulted in 30,000 followers, with highest video hitting 1.1 million on TikTok in 2 months; and 86,000 subscribers, with a total of 2.2 million views on YouTube in 2 years.

In this role, I served as a one-woman marketing team. I worked with the President and VP of Sales to plan and execute all marketing decisions. I also:Designed all materials for trade shows, corporate events and corporate gifts.Created and monitored email drip campaigns using Salesforce Pardot.Entered, Tracked and Converted Leads using Salesforce systems.Curated all email blasts, newsletter content, and company announcements.Updated Website and Tracked Analytics using multiple tracking systems.Wrote content for sponsorship articles, blogs, and trade show profiles.Designed all flyers, promotional materials, and corporate documents.

Managed all communications and details for client events, such as lunch and learns, trade shows, workshops and speaking engagements.Oversaw simultaneous social media efforts for 35 different businesses including construction, roofing and accounting companies.Created social media accounts and developed social media campaigns to meet a plethora of business goals while adhering to the client’s budget. Sites included Facebook, Twitter, Google+, LinkedIn and Google Business.Wrote social media instruction manuals and guidelines for 35 companies. While monitoring marketing campaigns by following a strategic plan, tracking deliverables development and budget, and creating content adhering to KPI/metrics. Developed marketing and outreach strategies to help attract new business for small to large, multimillion companies.Utilized referral marketing techniques to create and build email marketing and media lists.Wrote, copy-edited and helped distribute client materials such as newsletters, press releases announcements.Designed and prepped RFB and RFP proposals for industrial clients: roofing, sheet metal fabrication and demolition companies.Assisted with website layout and design, as well as the creation of the website using Wordpress.

In this role, I helped to manage and create a plethora of media opportunities for the annual Texas Black Expo. Successfully created and delivered social media content that reached an engagement level of 11,174,558. Generated keyword-rich content to obtain a higher SEO rank and to increase the expo’s visibility.Used public relations software, such as Cision to acquire media and brand ambassadors for the event.Retrieved, tracked and analyzed website and social media analytics to ensure proper performance.Used CMS software, such as Social Pilot and Hootsuite to edit, curate, publish and schedule content to social platforms.

Recognized as Corporate MVP for connecting with and marketing to professionals and companies to influence them to open new rental corporate accounts.Maintained exceptional sales and customer service levels at Enterprise – ranked #12 out of 130 trainees.Continuously gained experience at the busiest airport segment of Enterprise Holdings. At Hartsfield-Jackson International airport, I am able to gain knowledge and hands-on experience of running a tri-brand business (Enterprise, National and Alamo) with a fleet of over 5,000 cars.

This association serves as the governing body for sports in the state of Florida. Within my role as a communications intern; I created and scheduled posts for social media to help grow the company's audience.Organized, presided over and tracked results of Florida Student-Athlete Advisory Committee meetings and initiatives.Created a website and marketing plan for a new community service initiative for student-athletes in Florida.Assisted marketing director, public relations director and department heads with departmental duties. Created, updated and monitored editorial calendar to ensure cohesiveness of messaging. Developed and edited articles for the press, coordinated press meetings and much more! One of my best accomplishments was helping scholar athletes across the state develop a program to help other student-athletes succeed. After developing the program, I created a marketing campaign to successfully launch awareness about the program.

As a lead server, I embodied the true definition of service which helped me to win the best server award for 6 months consecutively. Within this role I also:Trained new servers, cashiers and serving assistants.Ensured that guests' food are delivered to them in a timely manner.Personalized every guests' dining experience through customer engagement.

Served as project lead for the development and deployment of all outreach and publicity tactics.Assisted with the development of image and social media branding plans for clients, such as Durell Eskridge.Designed creatives and wrote content such as biographies, about pages and accomplishments for clients’ websites.Used photos and videos from speaking and community engagements to curate content for the client’s social media. Developed personalized branding plans for clients which involved social media usage, interview tips, speech preparation, etc. Drafted contracts for professional athletes, models and dancers.

As an intern for a non-profit organization dedicated to providing relief and education to Haiti I took on several tasks such as;Assisted with strategies to grow audience and expand influence.Wrote and edited pieces for social media outreach and for P4H website.Designed graphics to market P4H and its projects. Researched new ways for P4H to reach new audiences.Designed and edited brochures and flyers.

As both a leasing agent and marketing representative, I promoted the Woodlands brand at events, via social media, and through other marketing initiatives; Maintained relationships with prospective residents in order to reach our goal of leases signed. My daily tasks included:Follow-Up calling and emailing of potential residents to reach out occupancy goalProcessing and creating leasing paperwork, processing maintenance requests, and other residential requests. Touring the facility to showcase the community's amenities.

As a Career Ambassador, I helped both undergraduate and graduate students advance their careers through proper interview and skill prep. Some my tasks included:Coached students on resume techniques, cover letter formatting, and interviewing strategies.Assisted students with their career searches.Prepared students for different aspects of careers by hosting presentations and workshops.

Contributed to the behind-the-scenes planning and execution of games and athletic events.Assisted operations and promotions with various tasks throughout the season to get hands-on experience on what it is like to run such a huge operation.Helped to make the game atmosphere fun and comforting for all fans.

Earned top goal achiever at Macy’s one-day sale event.Exemplified superior customer service skills.Used personality to create a pleasant and friendly shopping experience for all customers.