Shane Loi Email & Phone Number

Singapore

• Growing the digital presence & increasing the media value of ASEAN United FC and its events
• Leading the day-to-day management & strategy of all social media channels
• Conceptualising and delivering branded campaigns for sponsors
• Building relationships with platforms, influencers, media outlets & other relevant stakeholders
• Overseeing of agencies, service providers & freelancers to ensure consistent delivery of content
• Delivering reports to internal stakeholders and clients

Singapore

• After 1 year 8 months as an associate, my personal growth (building up the confidence in my abilities to express myself more) and professional growth (taking up more responsibilities) was recognised by the company with.
• Leading the day-to-day management of all event assets' social media channels and managing the budget for paid social advertising; these assets include the AFF Suzuki Cup (Football) and the SMBC Singapore Open (Golf)
• Managing the delivery of social media content across event social media channels working with a dedicated social media agency & a pool of freelance photographers & videographers regionally
• Working with event sponsors (global and regional teams) to deliver online and offline marketing activations that leverage on the event assets in line with their brand goals
• Working with the respective local federations during regional events such as the AFF Suzuki Cup to coordinate media activities across the markets
• Managing relationships with external agencies

Singapore

• Formerly known as Lagardère Sports, I rejoined SPORTFIVE on a full-time basis as a Digital Marketing Associate.Main responsibilities:
• Social media content creation
• Content monetisation
• Community management
• Paid media planning & execution
• Pitch ideation & creation

Singapore

• My role at Lagardère Sports as Social Media Associate is to support in the management of the social media accounts of premier continental and regional football tournaments such as the AFC Asian Cup, AFC Champions.
• Social media content creation, community management, managing of freelance content creators & influencers, post-mortem campaign reportingAchievements:
• Part of the AFF Suzuki Cup 2018 project team that increased the event's media value by 261% (USD 80.2M to USD 289.6M) and social media's growth contribution from 4% to 23% (USD 78M)
• Part of the AFC Asian Cup 2019 project team that contributed to a 31% increase in social media following throughout all official event channels
• Awarded "Best Project Team" in the company for the AFC Asian Cup 2019Events participated:
• AFF Suzuki Cup 2018

Singapore

• My role as Account Executive (Digital Marketing) was to execute on the strategies and tactics from various projects, and to be the intermediary between client and creative team to ensure the smooth delivery of.
• Managing and optimising of social media paid ads
• Developing digital content
• Copywriting
• Briefing creative team on client's expectationsAs part of a lean team, I was also actively involved in the development of lead generation strategies, as well as with the initial planning stages of campaigns for.
• Researching relevant and effective strategies to implement

Singapore

• Red Card Global is a sports marketing agency dedicated to helping brands engage their audience through the global reach of sports.My role at Red Card Global as Marketing Intern was to assist in inbound marketing.
• Developing a social media content plan
• Creating digital content targeted at B2B consumers
• Executing on digital marketing & social media tactics
• Monitoring performance of social media content & providing recommendations
• Market research on potential clients

Singapore

• Main responsibilities:
• Assisting in preparation of event proposals and quotations
• Sourcing & liaising with vendors
• Servicing clients (pre & post-event)Achievements:
• Involved in the running of 6 major events, both local and overseas. These included the likes of the Royal Caribbean's Inaugural Sailaway Party and Press Conference, SEA Cheerleading Open 2012 as well as 2 offsite.

Bachelor'S Degree, Communication And Media Studies

Integrated Events & Project Management