Shane Mansfield Email & Phone Number

Amsterdam, North Holland, Nl

I lead the marketing team for the B2B arm of Just Eat Takeaway. Over the course of my role I have successfully re-branded City Pantry to Just Eat for Business, steered the content and brand strategy through the pandemic and into huge growth. I have an experimentation first approach to make sure we're making the most of all marginal gains. Through my team we focus on delivering a high quantity of quality leads to the sales team, whilst also driving significant revenue through self-serve customers.

Amsterdam, North Holland, Nl

I joined what was then City Pantry as the lead on performance marketing. Very quickly I changed the key targets for our paid media activity to focus on new acquisition, both in terms of new customers and incremental GTV. I was able to help lead the marketing department and very quickly was promoted to Marketing Director.

Uk | Usa | Uae | Europe, Global, Gb

At Tappit I was very much the digital champion for marketing and analytics within the business. I was responsible for optimising the digital footprint of Tappit - through all digital marketing channels, including but not limited to, SEO, PPC, Email, Social, Display and Partnerships.I have successfully improved engagement, conversion and ROI for Tappit.

San Francisco, Ca, Us

My responsibilities at Essence were to deliver world class direct response and brand campaigns for our clients. In my role as Planning Director I planned the media for Google, specifically the Google Cloud Platform and G Suite products.Managing large budgets, across the whole of EMEA, I create tactical plans that deliver measurable results for Google. I also look after the campaigns throughout the entire lifecycle from planning, activation, reporting, and post campaign analysis.

Amsterdam, Nl

As Marketing Director I oversaw both the Marketing Communications team and the Digital Acquisition team. My responsibility extended to managing the brand presence of ticketscript across Europe, ensuring that in each territory the brand remains consistent but represents the local personality. I also ensured that our content strategy provides the business with the necessary assets to further the commercial interest of the business.Overseeing the Digital Acquisition team I create the strategy to ensure profitable acquisition of new customers through paid channels as well as organic.By focusing on efficiency of spend, intelligent content generation principles, and strategic planning I've been able to achieve tangible growth within the marketing department.Also during my tenure at ticketscript I've championed the company wide use of data to further ticketscript success, but also that of our clients. I've been instrumental in developing tools that give our clients greater insight whilst also developing internal staff members who show a passion for data. I regular talk about the topic of data in marketing at numerous events throughout the year and also conduct live webinars to further understanding of this field.

Amsterdam, Nl

Heading up a newly formed department focused on performance marketing I was responsible for building a team of performance based professional to deliver on a number of acquisition goals.This role required me to recruit an entirely new team and integrate them within the existing culture of the business.Within the performance team my responsibility extended to all forms of biddable media, conversion rate optimisation, user experience, search engine optimisation, and lead acquisition.During my time in this role I've achieved significant growth of revenue for ticketscript as well as consistent improvement of the customer conversion funnel. Using both traditional digital marketing practices and more innovative solutions I've succeeded in driving acquisition costs down and revenue up.

Amsterdam, Nl

Overseeing the search marketing and biddable media activity across Europe.Managing campaigns in five different countries for both brand awareness and customer acquisition.Involved in the formulation of the broader brand marketing strategy.Key achievements--Redeveloping the PPC campaigns to adhere to best practice.-Improving quality score across all campaigns.-Improving the CTR and ROI of all campaigns.-Successfully acquiring profitable customers.-Implementing a full SEO plan for all web properties.-Implementing a successful social media CPC campaign.-Establishing an effective remarketing campaign.-Creating a social media strategy across multiple social networks.-Created a suite of analytic reports to report monthly KPIs.

Maidstone, Kent, Gb

Submission Technology is an established and effective affiliate. Recently it has diversified into becoming an affiliate network, email service provider, and data broker. During my time at Submission Technology I was responsible for all of the SEM at Submission Technology. I ensured that all of the PPC campaigns were running to the required KPIs, and were optimised to the required goals. I also researched and tested new opportunities.I audited and implemented a tailored SEO strategy for each of the web properties in Submission Technology’s portfolio. The structure was very much agency lead as I managed each property separately and had to divide my time based on the value of each account.

London, Gb

HMV is one of the UK's best known entertainment retailers. Key achievements--Consistently hitting weekly, monthly, and annual targets set by the business.-Creating annual affiliate campaigns to drive ROI.-Using analytics to increase the effectiveness of marketing campaigns.-Maintaining relationships with creative and media agencies.-Taking responsibility for the analytics of the website for three months whilst the company recruited a new analyst.-Winning an NMA award for an integrated affiliate marketing campaign.-Winning an internal award for exemplary performance.-Increased ROI in the PPC, Affiliate, and Display channels.-Developed an integrated online PR strategy.-Formulated a social media strategy for the business.-Conceived two separate viral marketing campaigns.-Created a new budget to expand visibility of the business online.I am responsible for the daily coordination of HMV's online direct marketing channels. I coordinate the search engine, display, and affiliate marketing campaigns. This includes creative, placement, and budgeting. I also draft yearly budgets, and deal with any ad-hoc marketing enquiries and partnerships as they arise.My achievements at HMV impact the company by driving profitable sales, and new customer acquisition.

London, England, Gb

J Floris is a retailer of high end perfume and accessories.Key achievements:-Regularly hitting monthly sales figures, based on a year on year revenue increase.-Writing copy for emails, product descriptions, and promotions.-Using analytics to increase the effect of email marketing.-CRM database management, including increasing the size of the database.-Working closely with the designer to generate effective email creative.-Managing and completing a full site re-platform.-Implementing a new SEO strategy for the new site.My achievements impacted the business by increasing sales and profit, and increasing the customer database.

London, England, Gb

Key achievements:-Regularly hitting weekly sales targets.-Creating new incentives and promotions to drive sales.This position required constant contact with the public as well as establishing and maintaining relationships with existing customers.

Chatham, Gb

Medway council is a local authority in Kent.Key achievements:-Adapting to multiple roles within the council.The roles I fulfilled were: Personal Assistant to a senior manager in Adult Services, Customer Services Operative on the front line task force, Support Services Assistant for the Adoption Team

Chatham, Gb

Ba Broadcast Journalism And Politics, Journalism, Politics, English

A Levels Taken, History, English, Media Studies; General Studies