-Owned business development lifecycle end-to-end: Sized and scoped opportunities, engaged partners, negotiated mutually beneficial terms, identified and mitigated risks, and drove execution plan-Conducted and managed strategic outreach campaigns and initiatives to generate qualified leads and partner prospects-Forged and maintained strong relationships with executives at Web2 and Web3 companies (NFT projects, tech providers, gaming, sports teams, music labels) to uncover and pursue growth opportunities-Developed new business opportunities to increase brand awareness, user acquisition, revenue, and other relevant metrics-Oversaw partnership launches, worked with cross-functional teams to solve operational challenges, ensured we met our contractual obligations, and brought first-of-its-kind partnerships to life-Represented NFT.com at industry events and conferences

-Led partner success team, manage relationships with 250+ of the top YouTube, TikTok, Twitch, and Instagram crypto and finance content creators and influencers -Identified and develop partnership opportunities across crypto, finance, investing, and other verticals-Formed go-to-market strategy, and scale international partners, with a particular focus on Spanish-speaking influencers and/or those based in Latin America-Built the business and financial rationale for each partnership, aggregated feedback, and regularly analyzed data to track partner performance metrics to measure success and enhance efficiency-Oversaw all recruitment, activation, and communication to affiliates, and oversaw the day-to-day management of publishers, contracts, implementations, campaigns, and performance-Designed and implemented initiatives to grow partner performance through acquisition and retention tactics-Worked cross-functionally with growth team (marketing, social, creative) to optimize partner performance-Established product launch strategies/messaging for partners-Hired, onboarded, and supervised partner success associates-In charge of high-profile partnerships (e.g. Cade Cunningham and Matt James of “The Bachelor”)

-Headed day-to-day affiliate relations and operations for all COZI TV stations and broadcast partners nationwide-Negotiated and close affiliate deals, contracts, and renewals-Managed COZI TV marketing budget-Forged business relationships with content providers, and secure new co-marketing partnerships-Analyzed news and trends in broadcast distribution landscape to provide strategic information for business development-Evaluated distribution data for financial forecasting -Traveled to stations to conduct sales presentations and personnel meet and greets-Executed targeted marketing strategy for outdoor and digital buys-Orchestrated event marketing and off-air brand initiatives-Hired, onboarded, and supervised production assistants-Worked with Creative, Research, Legal, and Finance teams to secure deliverables necessary for station launches and long-term success

-Served as network point person for ~120 affiliate stations-Ensured compliance with contractual agreements-Analyzed and reported on CBS Video Player site metrics -Set up closed-circuit feeds of affiliate marketing material-Built CBS Factbook and Resource Guide for affiliate partners-Collected station clearances and secured optimal makegoods of preempted programming -Arranged alternate in-market clearances of live sports programming