Shane Mcgilloway work email
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Shane Mcgilloway phone numbers
Experienced C-level executive with a track record of negotiating strategic partnerships and leveraging performance and growth marketing to fuel revenue and EBITDA growth for consumer-focused digital media companies, including IAC and Paramount Global. Proven analytical leader with 20+ years of experience in advertising and subscription based revenue models. Broad operational background with hands-on experience in marketing strategy & analytics, monetization (direct and 3rd party), deal negotiation, partner management, product management, and SEO. P&L oversight of >$100M EBITDA businesses with significant marketing, product development, and technical operating budgets. SKILLS PROFILE- General Management & Business Operations- Performance & Brand Marketing- Business Development - Monetization & Revenue Operations- Product Management & Editorial - Mergers, Acquisitions, and Integrations
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Chief Executive OfficerSmarter Apps Jul 2024 - Present- Oversee team focused on product development and traffic acquisition to a portfolio of IOS and Android mobile applications spanning the Utilities, Health/Fitness & Games verticals. -
Strategic AdvisorYahoo Jan 2024 - PresentSunnyvale, Ca, Us- Advise on commerce/affiliate monetization growth strategies and traffic acquisition tactics. -
Co-FounderZebra Media Jan 2023 - Jun 2024- Managed product, editorial, audience acquisition, and monetization strategies for owned and operated and partner websites and mobile apps.
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Chief Executive OfficerAsk Media Group Feb 2020 - Jan 2023Oakland, California, Us- Responsible for growing and optimizing IAC’s portfolio of search and content websites, browserextensions, and mobile applications through search, programmatic, subscription, and leadgeneration monetization generating >$800M in annual revenue.- Delivered >100% Y/Y EBITDA growth between 2020 and 2022 through product, revenue, andtraffic acquisition diversification efforts, international expansion, and investments in marketingtechnology and AI.- Established strategic growth partnerships with Microsoft, Apple, Yahoo, Meta, and McAfee.- Implemented OKR framework across the organization fostering a data-driven culture. -
Evp GrowthAsk Media Group Jun 2017 - Feb 2020Oakland, California, Us- Launched a performance marketing team that generated an incremental $400k/day in revenue through successful execution of strategic partnerships and content marketing initiatives.- Profitably grew paid search, native, and programmatic spending to >$1M/day globally while doubling organic traffic footprint.- Oversaw product development and editorial content roadmap associated with 100+ Chrome browser extensions, consumer websites, and mobile applications.
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Board MemberRelola Jan 2017 - Feb 2020Mountain View, California, Us- Provided guidance on the monetization and growth strategy for Relola's B2B SaaS platform and supporting mobile apps tailored to the Real Estate and professional services verticals. -
Svp Strategy And GrowthParamount Jun 2014 - Dec 2016New York, Us- Established performance marketing team responsible for GTM plan and launch of the CBS All Access (now Paramount+) streaming video subscription product, delivering >500k app installs within the first 12 months.- Generated an incremental $30M in EBITDA through strategic distribution partnerships, incremental monetization deals, and audience development efforts across Paramount's brand portfolio (CNET, CBS News, etc.)- Led market research and GTM strategy for CNET Autos/Roadshow brand.- Successfully managed M&A efforts resulting in the acquisition of Scout.com, a sports content website that was integrated into the CBS Sports website portfolio. -
Chief Operating OfficerDotdash Meredith Mar 2011 - May 2014New York, Us-Leader of a diverse 300+ member team spanning ad sales, brand & performance marketing, SEO, corporate communications, business development, analytics, editorial, and product management. -Annual budget responsibilities included $50M in offline marketing (TV, Radio, Outdoor), $100M+ digital marketing (SEM, Social, Native, Video), and $20M in editorial content. -Integral in $300M acquisition and integration of Dotdash Meredith (formerly About.com and Investopedia.com). Improved revenue run rates by 50% within the first 6 months post acquisition. -
Senior Vice President MarketingIac Publishing Aug 2009 - Mar 2011Oakland, Ca, Us- Generated $100M in incremental annual revenue by establishing SEO, editorial, and performance marketing teams.- Extended audience development and traffic acquisition efforts into Western European and Asian markets, growing non-US audience to over 100M monthly Comscore unique users.- Managed consumer research, analytics, and A/B testing initiatives to inform marketing and product strategy. Forecasted and monitored impact of product launches and marketing campaigns on LTV. -
Svp Research, Analytics, And MonetizationIac Publishing Apr 2008 - Aug 2009Oakland, Ca, Us- Managed team responsible for product and brand specific consumer research initiatives to inform marketing and product strategy. - Oversaw multivariate testing, customer satisfaction surveys, and site behavioral data analysis initiatives.- Owned third party search and programmatic display revenue partnerships.- Forecasted and monitored impact of product launches, UI changes and marketing initiatives on LTV.
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Vp Research, Analytics, And MonetizationIac Publishing Aug 2005 - Apr 2008Oakland, Ca, Us
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Director Of Research And AnalyticsAsk.Com Apr 2003 - Aug 2005Oakland, Ca, Us -
Research & Analysis ManagerAsk.Com Oct 2000 - Apr 2003Oakland, Ca, Us
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Business AnalystNbc Internet Jan 2000 - Oct 2000
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Market Research AnalystChevy'S Restaurants Apr 1998 - Dec 1999
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Business And Research AnalystMccann-Erickson Advertising Aug 1996 - Apr 1998
Shane Mcgilloway Skills
Shane Mcgilloway Education Details
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University Of California, DavisInternational Relations
Frequently Asked Questions about Shane Mcgilloway
What company does Shane Mcgilloway work for?
Shane Mcgilloway works for Smarter Apps
What is Shane Mcgilloway's role at the current company?
Shane Mcgilloway's current role is CEO at Smarter Apps.
What is Shane Mcgilloway's email address?
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What is Shane Mcgilloway's direct phone number?
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What schools did Shane Mcgilloway attend?
Shane Mcgilloway attended University Of California, Davis.
What skills is Shane Mcgilloway known for?
Shane Mcgilloway has skills like Analytics, Web Analytics, Sem, Product Management, Seo, Marketing Research, Marketing, Strategy, Strategic Planning, Digital Marketing, Online Advertising, Product Marketing.
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