Shane Mclaughlin Email & Phone Number

Redwood City, Ca, Us

Deliver SEO-driven multi-channel content ecosystems that boost audience engagement and drive business results.Advise on content strategies that help businesses influence global audiences with stories, offering content creation, social media, writing, editing, scripting and more.Resourceful leader and mentor who unites cross-functional teams and aligns diverse perspectives to drive business outcomes with data-informed innovation.

Mountain View, California, Us

Directed a team of eight producers of articles, videos, multimedia, and in-product messaging for the QuickBooks self-help platform supporting millions of small business customers. Revitalized FY24 customer self-help content experience to deliver record-breaking operational savings through reduced customer calls to Care representatives. Increased customer content engagement through A/B testing and innovative delivery methods, revolutionizing the customer experience and enhancing call center efficiency.Supported and mentored a team of eight from being task-driven article writers into proactive content strategists and thought partners for Product and Design to lead to more strategic, impactful content initiatives.

Mountain View, California, Us

Direct exceptional content experiences for existing and prospective small businesses served by Intuit's Customer Success organization. Collaborate with product designers, partner with subject matter experts and mentor content writers to solve the most pressing customer issues and grow the business.

Foster City, California, Us

Direct content strategy for Visa Blog, web and social properties to drive business objectives and Visa’s vision to connect the world through payments.Led a fivefold increase in readership of Visa Blog from 2019-2020 through SEO analysis to create posts supporting highly-searched topics.Oversee editorial in collaboration with comms and marketing partners, company leaders and subject matter experts on innovation, social impact, financial inclusion, employer brand and sponsorships.Lead cadence and editorial flow to break news, launch new products and solutions and profile major company initiatives and programs.Train Visa staff technologists to improve writing and communications skills. Support Visa editorial Center of Excellence to deliver global content in a variety of formats (blogs, video, articles and more.)

Foster City, California, Us

Led functional and enterprise-wide communications for Product, Innovation, Partnerships, Digital Solutions, and Global Solutions functions.Directed organizational communications supporting technology innovation, M&A activity and other strategic initiatives.Created, marketed and hosted more than 20 “Visa University Presents” global webcasts attended by more than 5,000 employees on such topics as the product roadmap, payment innovations, corporate social responsibility, risk and fraud and other topics.

Bentonville, Arkansas, Us

Led content and social strategy for WalmartOne platform connecting 1.2 million associates in 5,000 Walmart Stores.Increased WalmartOne monthly page views from 24 million in July 2014 to 30 million in July 2015.Launched inaugural WalmartOne newsletter featuring news, discounts and more for more than 250,000 subscribers.Directed #TeamWalmart employee social advocacy program inviting Walmart associates to share articles and user-generated content to social networks.Coordinated Walmart App testing with Walmart associates in stores across the U.S., working with product teams to incorporate feedback and improve the user experience.Established editorial governance and process for functional and user-generated content. Managed data and feedback to track sentiment, traffic and platform growth.

Bentonville, Arkansas, Us

Led global strategic internal communications for eCommerce division of world's largest retailer. Included executive communications and counsel, change management leadership, and global social networking and communications initiatives. Created and executed on a communications strategy that contributed to a 24% year-over-year increase in employee engagement through elevated leader visibility and support, establishment of global communications channels to drive collaboration, and marketing of innovative technology tools and resources to accelerate business performance.Managed a team of three writers who created compelling content for more than 4,000 global technology workers.High-touch communications contributed to a 10% rise in one quarter of employees who say they "understand the eCommerce vision" (73% to 83%).Directed M&A internal communications including acquisition of Yihaodian, a 2B Yuan business based in Shanghai.

Espoo, Southern Finland, Fi

Led social efforts for world's leading mobile phone manufacturer driving tangible improvements to consumer and media perception following launch of new platform strategy.Led first-ever company-wide social media evangelism program that signed on more than 1,000 fellow employees and improved internal perception about new platform strategy.Oversaw executive communications for senior leadership as it re-focused strategy on mobile services, including speeches and strategy presentations, blogs, videos, media scripting, articles, email messages and other media. Hosted five global strategy Webcasts with C-level executives, fielding questions from more than 2,000 people.Managed multiple strategic internal communications projects including change management initiatives, acquisitions, divestitures, organizational change and major announcements. Managed multiple relationships with teams from Strategy, Human Resources, Legal and others.Conducted media interviews, supporting executive commentary, public events, and communications materials supporting releases for Nokia’s Ovi Mail, Messaging and Mobile Social Networking businesses new mobile service.Led the first in the history of Nokia global survey in coordination with HR of 60,000 employees to measure internal usage of Nokia mobile services. Designed and led communications initiative based on the data that contributed to improvement of global usage of services of 34%.Authored corporate monthly newsletter tracking industry trends, company news, strategy messages and other key themes for 3,500 Services unit employees.

Espoo, Southern Finland, Fi

Served as main speechwriter for Chief Development Officer, Nokia Corporate Development Office.Managed logistics, communications and presentations for Quarterly Business Update Webcasts, featuring Chief Development Officer and CDO unit leaders.Led communications strategy and drafted comms materials supporting releases of new solutions, mobile devices and security products.Provided editing and writing support for internal monthly newsletter and related internal blogs and articles.

Overland Park, Kansas, Us

Performed speechwriting and internal communications duties for executive chairman, president and CEO, chief strategy officer and other C-level leadership of Sprint Nextel Corporation. Included internal and external speeches and presentations, enterprise-wide communications, messaging for customer meetings, scripting for employee videos, customer correspondence and other communications. Principal content creator for Connect to our Future Web site for news and trends related to the $35 billion merger with Sprint. Surveyed employees and generated questions for C-level leadership based on common themes, coordinated executive responses with C-level leadership and led tactics such as site sessions, Webcasts, online discussions and conference calls relating to the change. Employee surveys on the merger consistently rated the volume and tone of merger communications as mostly positive.Was responsible for weekly employee communications E-newsletter for 20,000 Nextel employees, including industry, regional, Human Resources and strategy news. Managed a strategy refresh that increased "click-through" rates to employee publications 280 percent between 2003 and 2004.Led team of four content contributors for the editorial strategy and communications calendar.

Wrote speeches and presentations for CEO on topics including strategic communications, women in business and diversity in the workplace.Drove media strategy and directed public relations for all events, publications, special programs and marketing initiatives. Was a spokesperson representing organization in speaking capacity at more than 10 public events and conferences, including IABC and diversity forums.Wrote original reports and white papers on issues such as media relations, change management and employee communications.

Rockville, Maryland, Us

Wrote weekly features on media relations, investor relations, internal communications and crisis management for public relations executives in corporations, private agencies and nonprofits.

Covered entrepreneurs using Internet-driven growth strategies.Interviewed more than 150 small business CEOs for the 1997 Inc. 500 list.Wrote a weekly Internet in Business newsletter and scheduled, promoted and hosted inc.com's free online audio chats with innovative entrepreneurs.

Authored feature articles on local business, economy, news and events.

B.A., English

Education record