Shane Mclaughlin Email & Phone Number

Redwood City, CA, US

Deliver SEO-driven multi-channel content ecosystems that boost audience engagement and drive business results.Advise on content strategies that help businesses influence global audiences with stories, offering content creation, social media, writing, editing, scripting and more.Resourceful leader and mentor who unites cross-functional teams and aligns.

Mountain View, California, US

Directed a team of eight producers of articles, videos, multimedia, and in-product messaging for the QuickBooks self-help platform supporting millions of small business customers. Revitalized FY24 customer self-help content experience to deliver record-breaking operational savings through reduced customer calls to Care representatives. Increased customer.

Mountain View, California, US

Direct exceptional content experiences for existing and prospective small businesses served by Intuit's Customer Success organization. Collaborate with product designers, partner with subject matter experts and mentor content writers to solve the most pressing customer issues and grow the business.

Foster City, California, US

Direct content strategy for Visa Blog, web and social properties to drive business objectives and Visa’s vision to connect the world through payments.Led a fivefold increase in readership of Visa Blog from 2019-2020 through SEO analysis to create posts supporting highly-searched topics.Oversee editorial in collaboration with comms and marketing partners.

Foster City, California, US

Led functional and enterprise-wide communications for Product, Innovation, Partnerships, Digital Solutions, and Global Solutions functions.Directed organizational communications supporting technology innovation, M&A activity and other strategic initiatives.Created, marketed and hosted more than 20 “Visa University Presents” global webcasts attended by more.

Bentonville, Arkansas, US

Led content and social strategy for WalmartOne platform connecting 1.2 million associates in 5,000 Walmart Stores.Increased WalmartOne monthly page views from 24 million in July 2014 to 30 million in July 2015.Launched inaugural WalmartOne newsletter featuring news, discounts and more for more than 250,000 subscribers.Directed #TeamWalmart employee social.

Bentonville, Arkansas, US

Led global strategic internal communications for eCommerce division of world's largest retailer. Included executive communications and counsel, change management leadership, and global social networking and communications initiatives. Created and executed on a communications strategy that contributed to a 24% year-over-year increase in employee engagement.

Espoo, Southern Finland, FI

Led social efforts for world's leading mobile phone manufacturer driving tangible improvements to consumer and media perception following launch of new platform strategy.Led first-ever company-wide social media evangelism program that signed on more than 1,000 fellow employees and improved internal perception about new platform strategy.Oversaw executive.

Espoo, Southern Finland, FI

Served as main speechwriter for Chief Development Officer, Nokia Corporate Development Office.Managed logistics, communications and presentations for Quarterly Business Update Webcasts, featuring Chief Development Officer and CDO unit leaders.Led communications strategy and drafted comms materials supporting releases of new solutions, mobile devices and.

Overland Park, Kansas, US

Performed speechwriting and internal communications duties for executive chairman, president and CEO, chief strategy officer and other C-level leadership of Sprint Nextel Corporation. Included internal and external speeches and presentations, enterprise-wide communications, messaging for customer meetings, scripting for employee videos, customer.

Wrote speeches and presentations for CEO on topics including strategic communications, women in business and diversity in the workplace.Drove media strategy and directed public relations for all events, publications, special programs and marketing initiatives. Was a spokesperson representing organization in speaking capacity at more than 10 public events.

Rockville, Maryland, US

Wrote weekly features on media relations, investor relations, internal communications and crisis management for public relations executives in corporations, private agencies and nonprofits.

Covered entrepreneurs using Internet-driven growth strategies.Interviewed more than 150 small business CEOs for the 1997 Inc. 500 list.Wrote a weekly Internet in Business newsletter and scheduled, promoted and hosted inc.com's free online audio chats with innovative entrepreneurs.

Authored feature articles on local business, economy, news and events.

B.A., English

Education record