Shane P. Mcquade, Mba, Ms Email & Phone Number

California, United States

Fremont, California, Us

- Lead marketing strategy and execution of new and on-market NGS products, in line with the company's strategic and revenue goals. - Drive development of omni-channel strategies that include ideation and execution of digital marketing campaigns, marketing and web assets, and managing social media platforms.- Share ownership and production of marketing materials and sales enablement tools with product managers. - Develop and execute effective marketing campaigns for key NGS platform applications (WGS, RNASeq), monitoring key performance metrics to assess their effectiveness in achieving strategic objectives.

Minneapolis, Minnesota, Us

- Responsible for leading a team of 3 Campaign Managers to create dynamic multi-channel marketing campaigns targeting research and clinical audiences interested in molecular diagnostic (multiplex PCR) & spatial biology products (RNA ISH) and associated technical applications (gene therapy, oncology).- Drove global marketing programs in high-growth diagnostics and genomics segments that span the customer buying journey including optimizing UI/CX, creating awareness, establishing interest, driving customers toward a purchase (+25% leads growth YoY) to develop brand loyalty for molecular testing in clinical, biopharma (biomarker discovery), biotech, and academic markets.- Optimized e-commerce & campaign efforts, working cross-functionally with Divisional Leaders, Product Marketing, R&D, Sales Ops, Content Designers, and UI Developers utilizing Marketo, SFDC parent campaigns, Kanban, Google Analytics, and DOMO to drive high quality LeadGen.

Forchheim, De

- Managed global marketing and communications programs for laboratory automation and molecular diagnostics businesses at Siemens Healthineers (Role converted from contractor to FTE March 2017 from Randstad SourceRight).- Led omni-channel campaigns (including: webinars, booths, web, programmatic display ads, emails, brochures, white papers, sales training, spec sheets, videos, social media, SEO, and SEM) targeting clinical (CE-IVD) & research (RUO) markets leading to double-digit YoY assay growth.- Drove global messaging, PLC, product marketing strategy, paid media budget, product development and launch (Zika, SARS, multiplex AI-enabled software) to grow the multiplex PCR, respiratory, point of care, companion diagnostics, core laboratory automation (Atellica), and infectious disease diagnostics business areas.

Waltham, Ma, Us

- Managed Next-Generation Sequencing (NGS) testing solutions for U.S. market development at Thermo Fisher Scientific (Formerly Life Technologies: Contract role with Park Computer Systems).- Sample projects: Product Launches of the Ion Torrent Proton I Genome Sequencer & Ion OneTouch 2 Sample Prep System clinical research RUO platforms.- Created original print, sales tools, spec sheets, product pages, social media campaigns, and web-based marketing collateral using Marketo, HootSuite, MS Office and Adobe CS for a next-gen sequencing research audience on a 6 month contract assignment.

Baltimore, Md, Us

- Developed U.S. digital content strategy, promotional campaigns & feature blogs for Johns Hopkins University-affiliate that resulted in an average 15% YoY increase in membership.- Team leader for strategic development, hosted educational events with key opinion leaders (KOLs), and analyzed trends using Marketo, Constant Contact & Google Analytics. - Managed a fully-functioning industry networking site with media rich content, original public health articles, social media interface, KOL content, and 3,000+ new members.

Hercules, Ca, Us

- 3 time Fortune 1000 President's Club Sales Award Winner: 2010, 2007 & 2006.- Leadership Award (Doubled expected sales growth plan): 2007.- Bio-Rad Certificate of Appreciation Award Winner: 2011 & 2009.- #1 account product manager for 4 consecutive quarters Q4 '06-Q3 '07.- Product Liaison to hospitals, physician office labs, and University research labs for clinical laboratory (ELISA systems, LIS software, and QC) and life sciences research (Flow Cytometry, Western Blot) needs.- Managed direct and indirect B2B sales channels using account-based marketing (ABM), lead nurture, and Salesforce CRM. Key national distributor relationships, including Henry Shein, Cardinal and McKesson, were managed closely to increase product growth in the areas of oncology, diabetes, auto-immune, infectious disease, cardiology, and hematology.

Master Of Science (M.S.), Biotechnology, Marketing Emphasis

Bachelor Of Science (B.S.), Biology

Google Career Certificate, Digital Marketing And E-Commerce

Professional Certificate, Product Marketing

Master Of Business Administration (M.B.A.), Marketing And Finance, Finra Series 7 & 66 Licenses

Study Abroad Graduate Program - Ireland