Results-driven and collaborative marketing leader who specializes in creating dynamic multi-channel campaigns for healthcare, biotech, and clinical diagnostics markets. As Senior Global Marketing Manager at Bio-Techne, I have experience leading a team of Campaign Managers to optimize marketing tactics that span the customer buying journey, from awareness to loyalty, for research and clinical audiences. At both Bio-Techne and Siemens Healthineers, I have experience working closely with cross-functional stakeholders to align marketing strategies with business goals and customer needs. My core competencies include digital marketing, go-to-market strategy, global product launch, messaging, integrated global marketing campaigns, global trade-shows, paid media, content strategy, PR, corporate communications, and sales training. I leverage enterprise tools such as SFDC, Marketo, HubSpot, Google Analytics, DOMO, Eloqua, MS Power BI, MS Teams, Adobe Analytics, Adobe Creative, and Agile Kanban to drive revenue and market share in key global testing markets including oncology and infectious disease. My mission is to deliver innovative and impactful marketing solutions that help advance scientific discovery and improve human health. I am passionate about learning new technologies and trends in the fast-changing fields of molecular diagnostics and spatial biology, and enjoy working in an environment that fosters creativity, teamwork, and excellence.