Shane Cunningham Email & Phone Number

Morganton, Nc

At the ISG, I oversee all marketing and communication efforts for lead generation, brand development, trade events, website development, collateral, and more. The Identification Systems Group is a member network of over 25 identification industry solution providers across the US and Canada, offering local sales, service and support to customers in a wide range of markets including K-12/higher education, healthcare, state/federal/local government, transportation, utilities, casinos, banking, corporate and more.

Greenville, South Carolina Area

SMC Freelance helps small businesses and non-profits build their brands, promote their products and services, and communicate to their targets at a cost within their budget limitations, but with measurable results that exceed their expectations.The services provided by SMC Freelance are targeted to organizations that cannot afford to hire an experienced marketing manager fulltime, but need the help of one nonetheless.SMC Freelance offers clients everything from standalone graphics services such as logos, brochures, videos, websites, press releases, animation and more, to comprehensive marketing strategies that include budget development, event management, advertising campaigns, SEO, lead generation programs, market surveys, workflow process improvements, software beta testing, and more.

Moore, South Carolina

Steel Lions was a software development company that focused on secure credential issuance and management solutions for airports, universities, hospital systems, corporations and government agencies. Its software solutions were the most modern, flexible, and efficient solutions for both high level integration and entry level ID badging in the market at that time. At Steel Lions, I worked to develop the brand, increase awareness, demonstrate the solutions to the appropriate clients, and build the business into a viable competitor in the secure ID issuance and credential management market. The business was acquired by another firm in August 2015.

Greenville, South Carolina Area

My role was to direct corporate marketing efforts for both companies, and manage their respective advertising and event budgets, while continuing to increase the overall awareness of both Matica System and Digital Identification Solutions' brands worldwide. Through the use of both traditional and digital media, my goal was to enhance our image and expand our reach into markets previously not served by our solutions, and to provide our sales, support and development teams with the tools they need to influence, provide and care for new prospects and existing customers.

I created all advertising campaigns and materials for traditional print and web, managed tradeshows and events, wrote press releases, white papers and newsletters, created all graphic pieces for signage and collateral, plus handled public relations and speaking through videos, webinars, seminars and forums in North America. I also oversaw all lead generation and follow up for our sales team, and assisted as needed in the development and creation of graphics and marketing materials for other DISO offices globally.

I performed multiple tasks during this period including inside sales, marketing, purchasing, bid management, inventory management, graphic design, customer service, tech support, software testing, and web development.

During this time, when IWS acquired Goddard Technology and ran it as a subsidiary under its ITC division, I was handed the purchasing responsibilities for the US operations, as well as continued to manage the consumable sales contracts and bids for Goddard, plus worked directly with the IWS marketing teams in Canada (formerly G&A Imaging) and ImageWare Systems HQ in San Diego, CA, developing ideas on how best to merge the newly acquired brands under the IWS umbrella and present them as a unified product portfolio in print and online.

Bs, Graphic Design (Focus In Advertising)

Activities and Societies: Sigma Alpha Chi Spartans, Intermural Sports, Quiz Team, Minutemen, Campus SecurityHistory Minor, electives.

Hs Diploma, General Studies

Activities and Societies: Art, Choir, Soccer, Softball, Chess, Spanish, Computer, Duet ActingI earned General HS Diploma. Participated.