All worthwhile marketing activity begins with a powerful, single-minded idea. As a creative consultant I love helping businesses, startups and small ad agencies discover how solid, truthful creative thinking (and great writing) can be a tool for growth.Some of my clients are small businesses that don't need an agency but understand that great creative work can turbo-charge marketing efforts; and often I'll work with small agencies or in-house agencies to fine-tune their creative process and land a potent big idea.Background: I have worked in the big bad ad agency world since the early 2000s, on some of South Africa's most-loved brands. I've owned a coffee and cake shop, a Thai restaurant, a burger joint and yes I am 'that guy' from Desmond and the Tutus.