Shane Goodwin Email & Phone Number

I reported directly to our co-founder, CEO. I lead a redesign of the Calixa console (web application), and established the foundations of our design system (styles, components, and interaction patterns). I partnered with our Lead Product Manager to develop new features and regularly ship updates responding to customer feedback.

Santa Monica, California, United States

I split my time as a senior contributor in feature delivery (UI/UX) and as design operations. As design ops, I facilitate the success of another designer, and then scale that to the rest of the team. This effectively helps us operationalize design, and keep our team aligned.• managing our design system (Figma, GitHub)• publishing team resources wiki (i.e. Notion)• providing feedback and guidance to other designers• exploring innovate ways to collaborate across the organization

Santa Monica, California, United States

As the first product designer, I had the benefit of working very closely with product leadership and engineering. This empowered me to craft a collaborative workflow to deliver features cross-platform at a high velocity. I conducted user testing with prototypes (Figma) to identify areas of friction or confusion within our UX. Throughout feature delivery I would track various design inconsistencies and implement refinements in our design pattern library.• I migrated legacy design work from Sketch/Invision into Figma• designed features cross-platform (web and mobile)• developed our design language system (Figma components)• documented a scalable workflow• managed our Figma file structure (current product, future iterations, workflow diagrams, various prototypes)

Newport Beach, California, United States

As a product designer, I work with cross-functional teams to produce digital products for various platforms (mobile-first responsive web, iOS, Android, React, etc.). I test product solutions strategically crafted for users with various needs and challenges.- Creating design systems documentation (Figma)- Aiding in project planning and brainstorming sessions with product managers, engineering and stakeholders- Conducting UX research and user testing sessions- Gathering feedback from stakeholders to quickly iterate on designs and prototypes- Creating multi-use case design patterns to solve various user-focused challenges

Costa Mesa, Ca

My team and I worked closely with the marketing and lead teams on any and all visual communication for our brand. This included: our website, landing pages, content offers (e.g. guides, PDFs, webinars, slideshares, email campaigns, etc.), merchandise, various documents, reports, and also our office's interior design.I managed a remote designer, and we built out a means to work cohesively despite a significant difference in geographic location and time zone.I designed and managed a cloud-based, living design language system. This ensured that all of our projects maintained cohesive elements, layouts, spacing, colors, and language.My team designed, implemented, and tracked A/B tests across all of our campaigns, web pages, landing pages etc. This allowed us to constantly find optimizations in performance, lead quality, and user experience.I routinely tracked and reported campaign performance, analytics trends, and data-sourced opportunities to the marketing and lead teams.

Costa Mesa, Ca

I worked with clients from over 40 accounts to design and build dedicated landing pages and image ad campaigns for PPC traffic within Google AdWords, Bing, Facebook, Twitter, LinkedIn, and remarketing campaigns.Together with team members and various account managers at our agency, we A/B tested landing page variants and alternate image ad designs to improve performance. We embraced data from user testing around heatmaps, scroll maps, and qualitative feedback polls.I became an expert in conversion rate optimization principles and attention centered design within landing pages, image ads, and exit intent pop-ups.I wrote copy for over 40 clients and A/B tested hundreds of different landing page variants with copy written to improve conversion rate performance.

Fullerton, Ca

Responsible for designing advertisements for the Daily Titan newspaper, and creating engaging public service announcements targeted for CSUF students.

Laguna Beach, Ca

Established an organizational paradigm for all design elements.Junior Art Director for five clients, including: iBaseT, Trading Advantage, Advantage Gold, Riskalyze, and Strikepoint Media.Graphic Designer for various in-house collateral.

Fullerton, Ca

Client: Pizza HutLead our creative team in all executions and graphic design.Ensured all creative adhered to our team's strategy.Developed meeting agendas, and delegated specific tasks with due dates to all team members.Lead designer for our 27-page plans book and our presentation deck.

Yorba Linda, Ca

Responsible for weekly print and web publication and mass email marketing.Designed a new visual identity represented in all print, video, and web materials.Designed seasonal mailers sent to over ten thousand homes in Orange County.Trained and managed a team of volunteers in print, video, and web production.Created and managed an archive for all media content.

Garden Valley, Tx

Simultaneously tracked hundreds of projects delegated to a team of forty plus.Aided in the planning and staffing of studio projects.Provided a daily update to lead team on all active projects.Responsible for concepts for multiple advertising campaigns.

Bachelor Of Arts (B.A.), Communications: Advertising

Activities and Societies: Member of adclub

Certificate, Graphic Design

Certificate, Digital Graphics Production