Growth Marketing Leader
CurrentLeading a team of 23 globally distributed performance marketers who help drive growth for 245+ medspas with Meta Ads, Google Ads, Local SEO, Organic Social, Email/Text Campaigns, and Marketing Automation.
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@shanestone.com
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Shane Stone is listed as Building Moxie at Moxie, based in Denver, Colorado, United States. AeroLeads shows a work email signal at shanestone.com and a matched LinkedIn profile for Shane Stone.
Shane Stone previously worked as Growth Marketing Leader at Moxie and Advisory Board Member at Milestoneiq. Shane Stone holds Bachelor’S Degree, Computer Science from Hawaii Pacific University.
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Give me a number and I'll hit it....I've sourced over $645MM in revenue using lead generation, demand generation, ABM, and product-led growth initiatives. My superpower is driving efficient growth for vertical SaaS startups who deliver consumer, professional, and business services.What do these businesses have in common? They are all commodities, with recurring revenue business models, and require a differentiated brand strategy to compete in today's world. It takes a blend of B2B and B2C tactics with integrated Sales & Marketing programs to drive highly profitable customer acquisition.I thrive in distributed environments and leading results-driven Marketing teams to maximize ROI & LTV by using a rigorous test and learn methodology and streamlining the customer journey from first purchase to loyal customer.Business Leaders love working with me because:• I'm a Marketing Leader with strategic polish that can also get my hands dirty when it will help the team succeed.• I'm passionate about helping transform Marketing from a whack-a-mole mentality into using data to be thoughtful, measured and insightful. • Anyone can increase sales with enough resources behind them. I pride myself on capital efficient growth, which requires skills, talents and creative thinking most Marketers have never needed to hone. • I’m a Revenue Leader who has a great relationship with Sales, and doesn’t play the blame game when the company is behind on revenue targets.• I’m a data-driven strategist who is obsessed with business impact, not vanity metrics. When I share data it gives Senior Leadership the confidence to act. • I’m a cross-functional Leader who can drive a group to consensus while making sure every voice is heard.• I’m passionate about aligning the entire business around a single source of truth to avoid opinion bias and make data-driven decisions.• Most of all, I care about the personal and professional growth of everyone I work with. When I retire, I will measure my career success by how many of my direct reports became Marketing & Business Leaders.
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Remote, Us
Leading a team of 23 globally distributed performance marketers who help drive growth for 245+ medspas with Meta Ads, Google Ads, Local SEO, Organic Social, Email/Text Campaigns, and Marketing Automation.
Angel Investor. Currently advising on GTM strategy, sales funnel optimization, and tactical growth initiatives.
San Francisco, California, Us
I successfully led demand generation, digital advertising, and paid advertising strategies to extend marketing budgets and generate higher-quality leads.Additionally, I championed a holistic marketing approach, aligning leadership around marketing as a revenue center. Through the establishment of forecasting, data analysis, and reporting structures. I effectively measured impact and performance while streamlining operations and breaking down silos to improve communications.I also restructured marketing teams after two rounds of layoffs, successfully brought PPC in-house to save money, and consolidated marketing operations, data & analytics, demand generation, and customer marketing into a highly effective department with prioritized workflows.My team owned:• Paid Media (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads)• Marketing Automation (Marketo, Drift)• Analytics & Reporting (GA4, GTM, Segment, Snowflake, Tableau)
Denver, Colorado, Us
I had the opportunity to lead Marketing for the U.S. division, driving strategic direction and profitability for brand, digital marketing, direct marketing, customer marketing, and partner marketing program.I collaborated with leadership to establish new go-to-market and brand strategies for account-based marketing, resulting in a successful new product launch, and pilot campaigns that led to partnerships with renowned Fortune 500 companies.My team owned:• SEO (SEMRush)• Direct Mail• Affiliate Marketing• Conversion Rate Optimization (Optimizely)• Paid Media (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads)• Marketing Automation (Marketo)• Analytics & Reporting (GA4, GTM, Amazon Athena, Tableau)
Corte Madera, Ca, Us
I helped Fortune 1000 & venture-backed company Executives translate their data into a vision for growth. This included designing and implementing complex solutions in marketing automation, CRM, and other technologies to maximize efficiency and effectiveness of client Sales & Marketing processes.I also designed new paid media strategies, constructed multi-factor A/B test plans layered with attribution data, and managed Agile development processes for data analysis, business intelligence, and reporting, ensuring efficient operations.
Denver, Co, Us
I started and led the company through multiple pivots that resulted in a successful exit.Each pivot involved changing the business model, re-inventing our ideal customer profile, establishing new sales processes, re-positioning our brand to stand out in a new saturated market, and building new acquisition channels. Throughout the changes we stayed true to what we do best:• High Volume Lead Generation (Consumer & SMB)• One-to-Many ABM Programs (Startups & Mid Market)• Lifecycle Marketing (Acquisition & Expansion)• Closed Loop Reporting (Internal & External Tools)This focus helped our small-but-mighty team deliver massive ROI to clients, generating over $500MM+ revenue in Software & SaaS, Higher Ed & Training, Lending, Payments, Insurance, Cosmetic Dentistry & Surgery, and Small Business Commerce.
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Shane Stone works for Moxie.
Shane Stone is listed as Building Moxie at Moxie.
AeroLeads has found 1 work email signal at @shanestone.com for Shane Stone at Moxie.
Shane Stone is based in Denver, Colorado, United States while working with Moxie.
Shane Stone has worked for Moxie, Milestoneiq, Kiavi, Funding Circle Us, and Mammoth Growth.
You can use AeroLeads to view verified contact signals for Shane Stone at Moxie, including work email, phone, and LinkedIn data when available.
Shane Stone holds Bachelor’S Degree, Computer Science from Hawaii Pacific University.
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