Give me a number and I'll hit it....I've sourced over $645MM in revenue using lead generation, demand generation, ABM, and product-led growth initiatives. My superpower is driving efficient growth for vertical SaaS startups who deliver consumer, professional, and business services.What do these businesses have in common? They are all commodities, with recurring revenue business models, and require a differentiated brand strategy to compete in today's world. It takes a blend of B2B and B2C tactics with integrated Sales & Marketing programs to drive highly profitable customer acquisition.I thrive in distributed environments and leading results-driven Marketing teams to maximize ROI & LTV by using a rigorous test and learn methodology and streamlining the customer journey from first purchase to loyal customer.Business Leaders love working with me because:• I'm a Marketing Leader with strategic polish that can also get my hands dirty when it will help the team succeed.• I'm passionate about helping transform Marketing from a whack-a-mole mentality into using data to be thoughtful, measured and insightful. • Anyone can increase sales with enough resources behind them. I pride myself on capital efficient growth, which requires skills, talents and creative thinking most Marketers have never needed to hone. • I’m a Revenue Leader who has a great relationship with Sales, and doesn’t play the blame game when the company is behind on revenue targets.• I’m a data-driven strategist who is obsessed with business impact, not vanity metrics. When I share data it gives Senior Leadership the confidence to act. • I’m a cross-functional Leader who can drive a group to consensus while making sure every voice is heard.• I’m passionate about aligning the entire business around a single source of truth to avoid opinion bias and make data-driven decisions.• Most of all, I care about the personal and professional growth of everyone I work with. When I retire, I will measure my career success by how many of my direct reports became Marketing & Business Leaders.