I am a Compliance Consultant and a Cannabis Entrepreneur with over four years of experience in managing compliance procedures and documentation, procurement of product and packaging, licensing action and planning, and regulatory communications for cannabis businesses. I also co-founded and lead operations at Greens in Regulation Cannabis Company (GiR), a cannabis brand that combines golf and cannabis.
Greens In Regulation Cannabis Company
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President Of Golf OperationsGreens In Regulation Cannabis Company Feb 2022 - PresentSan Diego, California, United States- Developed product strategy for CA market, built development plan for Sunbelt markets- Created/Manage all GiR website and social media presence- Created the GiR Pro Shop at goforegir.com - Developed GiR brand and branding strategy- Started the Fixing a Divot Community Engagement Program to give back to San Diego by fixing little divots around our neighborhood with beach/street cleans and fundraisers for local nonprofits. - Developed brand sales strategy and industry contacts necessary to launch- Cannabis Product launch expected SEPTEMBER 2023Follow @goforegir on Instagram
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Compliance Consultant / OwnerSeed To Sale Consulting Llc Feb 2022 - PresentSan Diego, California, United States- Management of Compliance procedures and documentation. Included writing SOPs, MMPs, developing premise diagrams, zoning requirements, etc. - Procurement of product (cannabis flower, concentrates, edibles), packaging supply, etc- Licensing action and planning - METRC Track and Trace system training and operations - Regulatory communications- Community engagement through STS cannabis education program
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Director Of Business Operations / Co-FounderBird Rock Group Aug 2020 - Feb 2022San Diego, California, United States- Developed and executed business development strategies. Included identifying new markets, developing new products and services, and generating leads.- Build relationships with key decision-makers. Included networking with potential clients, attending industry events, and providing thought leadership.- Tracked and reported on results. This includes tracking sales leads, opportunities, new strategies in cannabis and adjacent industries. -
Interim Facility DirectorClub West Inc. / Work Out West Feb 2020 - Aug 2020Greeley, Colorado, United States- Helped my family's health center during the first 8 months of the pandemic. - Aided facility GM in the day-to-day operations of the facility during COVID. Included ensuring that the facility was clean and well-maintained, that staff followed procedures, and that members were satisfied with the services.- Developed and implemented marketing and sales strategies. This included attracting new members, retaining existing members, and increasing revenue.- Helped to manage the facility's budget. This included tracking expenses, making financial decisions, and ensuring that the facility is financially sound.- Hired and trained staff. - Developed and implemented programs and events. This included community and new member outreach like pickleball and food truck events as well as structuring a variety of programs and incentives to appeal to a wide range of members.- Resolved customer complaints. - Maintained the facility's compliance with all applicable laws and regulations. - Negotiated contracts with vendors.- Developed and implemented a marketing plan meant to fit COVID times.
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Outreach DirectorVista Prime Management, Llc Jan 2019 - Feb 2020San Diego, California, United States- Helped to develop the React Foundation which donated over $70,000 to California nonprofits like Wags and Walks, Shelter to Soldier, and Equality CA.- Develop and implement outreach strategies. Included identifying target audiences, developing messaging, and creating outreach materials.- Manage and execute outreach campaigns. Included organizing events, coordinating with partners, and tracking results.- Build relationships with key stakeholders. Included community leaders, policymakers, and healthcare professionals.- Educate the public about cannabis. Included providing accurate information about the benefits and risks of cannabis, as well as the laws and regulations governing its use.- Advocate for the cannabis industry. Included working with policymakers to ensure that the industry is regulated fairly and responsibly. -
Compliance Officer / Lead BrewerTherapy Tonics & Provisions Jun 2018 - Aug 2019San Diego, California, United States- Oversaw Therapy's compliance with all applicable state and local laws and regulations. Included ensuring that the company's operations comply with MAUCRSA, the Medical and Adult Use Cannabis Regulation and Safety Act, and other relevant local laws and ordinances.- Developed and implemented compliance policies and procedures. Included creating batch production reports, standard operating procedures (SOP), and managing the Master Manufacturing Protocol (MMP). - Provided training to employees on compliance matters.- Conducted audits and investigations to ensure compliance. - Represent the company in regulatory matters. Included representing the company in California Cannabis Industry Association meetings and responding to inquiries from regulators like the CDPH.- Advised management on compliance matters. Included advising management on compliance issues and risks and helping to develop strategies to mitigate those risks.- Developed and maintained relationships with regulators at the Bureau of Cannabis Control (prior to the BCC transition into an operationally consolidated body known as the DCC, or Department of Cannabis Control) and CDPH (California Dept. of Public Health).- Stayed up-to-date on changes in the law.- Provided training to employees on new compliance requirements.- Resolved compliance-related issues.
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Kayak Tour GuideLa Jolla Kayak Apr 2018 - Oct 2018San Diego, California, United States- gave groups of 20-30 people kayak tours of the La Jolla Underwater Reserve. The San Diego-La Jolla Underwater Park spans 6,000 acres of ocean bottom and tidelands.- CPR certified by Red Cross
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CourierFedex Sep 2016 - Apr 2018Chico, California, United States- Pick up and deliver packages. This included loading and unloading packages from trucks, scanning packages, organizing delivery vehicles according to the route(be it Sprinter van, box truck, or pickup), and delivering packages to customers all over Chico and the surrounding rural areas of Butte, Glenn, Yuba, Plumas, Tehama, and Colusa counties. - Worked independently and as part of a team. Couriers must be proactive to complete their routes, but they must also be able to work as part of a team to ensure that packages meet service expectations.
Shane O'Connell Education Details
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Web Development
Frequently Asked Questions about Shane O'Connell
What company does Shane O'Connell work for?
Shane O'Connell works for Greens In Regulation Cannabis Company
What is Shane O'Connell's role at the current company?
Shane O'Connell's current role is Owner @ GiR CannaCo & Compliance Consultant @ Seed to Sale Consulting.
What schools did Shane O'Connell attend?
Shane O'Connell attended Uc San Diego Extension.
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