Proven Lead Generation for Doctors - GET MORE CLICKS, CALLS, & PATIENTS

Increased targeted traffic to website through search marketing and social media activities such as link building, on-page optimization, keyword research, copywriting, competitive analysis, information architecture, usability and accessibility.Developed and Implemented communications plan to promote United Way events and initiatives; utilized all public relations tactics for free or low cost promotion. Executed social media strategies to increase awareness and user engagement on Facebook, Twitter, YouTube and Flickr.

Responsibilities include expanding customer base through search marketing activities such as link building, on-page optimization, keyword research, copywriting, competitive analysis, information architecture, usability and accessibility.

Responsibilities included developing / maintaining media relationships, tracking local news, pitching story ideas and responding to press inquiries. Brainstormed and developed public relations strategies to support marketing events through press releases, media mailers, press conferences, briefings, interviews, press kits, website, presentations, videos, brochures, annual reports, newsletters and news releases. Raised community awareness by 40%, reaching 50,000 residents across Kingston and generating publicity valued at $60,000 by coordinating and executing successful public relations and marketing events.Increased attendance of marketing events by 20% by designing / producing flyers, posters, newspaper ads and brochures for community-wide distribution. Generated publicity valued at $15,000 by pitching story ideas to media outlets, organizing member agency interviews with media and launching United Way Corner with Television Cogeco.