A group of people & partners working together to build, grow & run the next generation of novel & disruptive consumer brands.

Natureza is a growth equity firm making $3M+ investments in the next generation of consumer challenger brands. Portfolio companies include Cabinet Health, Windmill Air, Buffalo Market, Arber, Outerspace, Cleancult.

▪ Grow and lead the Marketing department across multiple teams (Brand Design, Brand Marketing, Growth, Lifecycle, Retention, Ecommerce, DTC, Product Marketing, Insights, Analytics, Business Development, HCP Marketing, Engineering, Digital Product) building a department of 30+▪ Continually test media, product, lifecycle and ad strategies to achieve and control against favorable contribution margin, revenue, and CAC:LTV targets.▪ Manage data science and analytics strategies for advanced marketing attribution methods viaMarketing Mix Modeling, multi-touch attribution, matched market testing and custom models.▪ Partner with agencies for media buying, creative production, and modeling services. Built transition plans for bringing capabilities in-house and have run quick RFP processes for Agency support. Negotiated $1M+ in media rate and partner contract savings.▪ Directly deployed and optimized meaningful media investments in: paid social, out of home, podcasts, radio, influencers, UGC, TV/OTT, print, lifecycle, package inserts, display, sweepstakes and partnerships, trade shows, direct mail and more.▪ Launched new distribution channels, from popups and boutique stores to nationwide retailer launches resulting in over 10mm quips sold and distribution in over 12,000 retail doors.

Primary media contact, constructed press releases, organized photo shoots, and crafted content for our website and crowdfunding campaign. Expanded distribution to include nationwide retailers(Anthropologie). Negotiated with manufacturers and established supply chain through facilities visits in the US and China.