FitLab Inc. powers the modern fitness journey by seamlessly integrating fitness studios, mass-participation events, and premium equipment. FitLab’s fully integrated platform solves the siloed nature of fitness and leverages the power of iconic athletes and truly connected experiences to keep you training – wherever, whenever and however you desire. Through proprietary development, partnerships, and a series of acquisitions, FitLab has established a portfolio of brands that includes Nike… Show more FitLab Inc. powers the modern fitness journey by seamlessly integrating fitness studios, mass-participation events, and premium equipment. FitLab’s fully integrated platform solves the siloed nature of fitness and leverages the power of iconic athletes and truly connected experiences to keep you training – wherever, whenever and however you desire. Through proprietary development, partnerships, and a series of acquisitions, FitLab has established a portfolio of brands that includes Nike Studios, Assault Fitness, Electric, RPM, XPT, Sanctuary Fitness, Racked, Ragnar, Fitplan, McGregor FAST, and Yoga Vida, with more on the way. FitLab Inc. is based in Newport Beach, CA, with offices in Portland, OR, San Clemente, CA, Carlsbad, CA, and Salt Lake City, UT, and was founded by former Nike and New Evolution Ventures executives Brian Kirkbride and Mike Melby in 2019. Show less

As a Santa Clara University adjunct professor, I teach product design and entrepreneurship, fostering innovation and mentoring aspiring entrepreneurs.

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