Head of Department for the Africa Division where I initiated, co-developed and co-led a refreshed strategic framework for business growth objectives. I executed, and attained, an accelerated expansion plan across the African continent which contributed to significant growth in annual turnover for the business unit in under 2 years. Key duties include: • Responsible for the management of the business unit financial strategy, including forecasting and budget management to achieve revenue and profitability objectives.• Exco team member reporting directly to CEO and MD where I assisted with shaping the business development department by co-creating business funnel strategies to prospect and secure new clients across the continent.• Client service director to 10+ multi-national blue-chip client teams leading the strategy and creative processes, execution and project management of over 30 Pan African brand campaigns; working as an extension of client brand teams and reporting into a diverse range of clients globally.• Managed the integration of strategic and creative process with partner agencies, and client brand and commercial/sales teams for the execution of fully integrated marketing plans across ATL, BTL, Experiential, PR and digital in various South Central and Pan-African markets• Co-led, collaborated with, and managed multiple project teams in various markets for the successful execution of brand activations, trade and shopper marketing activities, product launches, events and digital campaigns.• Responsible for presenting integrated post-campaign brand performance results to regional and global senior executive clients.• Responsible for the financial management of client budgets with exceptional skills in third party supplier negotiation for cost efficiency and savings.• Managed a high-performance cross-functional team of 8 responsible for the execution of Pan African brand campaigns across BTL, experiential and digital.

I was responsible for leading and managing the end to end execution of brand experiential activations and promotional activities across a client base of FMCG portfolios for non-alcoholic, alcoholic, bread, dairy and confectionery brands. In this role my key outputs were day to day client service, managing relationships with brand, brand partners, agencies and supplier stakeholders, working closely with strategy and creative for client reverts, compiling and managing budgets, production and execution management of brand campaigns as per approved activation plans as well as post-campaign reporting. A key highlight during this time was working closely with brand and bottling partners to relaunch the Schweppes brand portfolio in South Africa where I influenced and collaborated with client for their on-premise liquor strategy. I identified key strategic liquor partners and led the negotiations and implementation of various successful trade marketing initiatives that contributed to significant growth in volume for Schweppes.Key Accounts: Coca-Cola Africa (Sparkling & Premium Portfolio), Monster Energy Africa (PowerPlay), Pernod Ricard SSA, Nestlé, Premier Foods (SA & Export), Bosch, Truman and Orange

Group Senior Account Director: Trade Marketing and Sponsorship1. Developed integrated strategic plans in line with client briefs for trade and experiential projects2. Responsible for the development of measurement metrics to track project performance for post-campaign results3. Managed the planning, delivery and review of all client brand-led and sponsorship activations and events from inception to completion; including managing the strategic and creative interagency collaboration across ATL, BTL, Experiential, PR, Digital, Trade & Shopper marketing platforms4. Managed all project-related creative briefs and approvals with client and partner agencies5. Liaised with suppliers and key customers in respect to project implementation6. Financial Management; managed monthly financial targets and reports, project budgets and recons7. Successfully identified business opportunities and negotiated areas of cost-saving within projects to increase company profit.8. Clients: AutoTrader, Pernod Ricard - South Africa and Sub Saharan AfricaAccomplishments:1. Pernod Ricard Best Integrated Marketing Campaign for Absolut Vodka’s sponsorship of MTV Africa Music Awards 2015 and 20162. Awarded Best eventing execution for Absolut Vodka globally, as presented by The Absolut Company in Sweden 20163. Increased sales: consumer trade activations contributed to 72% volume uplift and increased market share for Absolut Vodka 2015

Sponsorship consultant: ABSA/Barclays Africa1. Client service and project management; attend client meetings and take briefs2. Strategic planning, presentation of proposals to clients, agencies and rights holders3. Liaised with rights holders of sponsored properties in respect to project implementation4. Developed and managed project budgets5. Managed a cross functional team of 5 membersAccomplishments:1. Midas Awards: World’s Best Financial Advertising 20142. Silver Midas: Social Media – Absa April Fools 20143. Midas Certificate: Sponsorship – Absa April Fools 2014

Senior Account Manager: Sponsorship consulting and activation for Coca-Cola South Africa - Rugby and Cricket assets (specifically Coca-Cola Red & Powerade brands).Key Responsibilities:1. Account and budget management.2. Conceptualize and manage all sponsorship related events across the Coca-Cola youth sport portfolio from inception to completion.3. Working closely with Coca-Cola South Africa, S.A Rugby Union and Cricket South Africa throughout the year to ensure effective marketing strategies and successful implementation of assets/events.4. Procurement5. Supplier negotiation and managementRugby: SupeRugby, Coca-Cola Craven Weeks, Coca-Cola Schools Excellence, SA SchoolsCricket: Cricket South Africa/ Proteas, Khaya Majola, T20 Schools, SA U19

I developed brand-led sponsorship strategies as well as sponsorship evaluation processes and measurement frameworks. This included research analysis for the overall strategy creation, assessment of the effectiveness of sponsorship campaigns, research into consumer insights, and providing information to justify sponsorship choices across a variety of brands in order to maximize ROI and ROM. Responsibilities also included sponsorship rights package creation and valuation for clients MasterCard, Toyota, KIA, iWyze, Dimension Data, Ackermans

Marketing services: 360 degree client service and event management function. Responsible for the compilation of pitch documents, development of activation plans, project planning and reporting, financial management and contribution to team financial target, client and interagency relationships.Clients included: Sports marketing and activation: Peugeot, MTN, KIA. Fashion marketing and activation: MasterCardHighlights include:Conceptualizing and managing MTN and KIA SA's 2010 FIFA World Cup sponsorship activations from inception to completion working closely with FIFA delegates to execute per protocol.Contracted exclusively and on retainer to MasterCard Africa in a consultancy and stategic role for their loyalty and rewards programme within SAF and their Sub Saharan affilitiates; reporting directly into the Marketing Director.

Continuity presenter and voice over artist for DsTV/KykNet Afrikaans music channel MK89