I am responsible for an annual digital revenue goal which is an aggregate of a five-person team of individuals that work with our largest local and regional accounts. I work with each multi-media account executive to develop a strategy to exceed their respective digital goals, improve their digital acumen, enhance their presentation skills, and focus on key performance indicators that drive digital revenue growth through weekly one-on-one meetings.I perform digital market analyses for clients to determine marketing strengths, competitive weaknesses, and build custom solutions matched to their ROI objectives. Achievements:• Developed a digital and native content marketing membership campaign for the Greater Des Moines YMCA to drive new member acquisition and decrease member cancellations. The campaign resulted in a 40% increase in new customers and a 15% reduction in member cancellations. The campaign won 1st place in the INMA Global Media Awards for the Best Marketing Solution for an Advertising Client.• Invited to the annual YMCA’s Mid-Major CEO 2015 Conference to present my Data Driven Membership Campaign case study to the top 50 mid-sized YMCA’s across the U.S. and Canada.• Created an email supplement campaign to our existing insert/print customers across the state of Iowa generating a quarterly $500K new revenue opportunity.• Ranked in Top 10 across Gannett Co., Inc. for sales executives responsible for $1M+ in annual digital revenue• Achieved 18% YOY revenue growth in 2014• Improved customer retention 10% through sales team coaching• Invited as guest speaker to discuss social media strategy for a national franchise's annual summit

I was responsible for an annual digital revenue goal which is an aggregate of a three-person team of individuals that work with our largest local and regional accounts. I worked with each multi-media account executive to develop a strategy to exceed their respective digital goals, improve their digital acumen, enhance their presentation skills, and focus on key performance indicators that drive digital revenue growth through weekly one-on-one meetings.I performed digital market analyses for clients to determine marketing strengths, competitive weaknesses, and build custom solutions matched to their ROI objectives. Achievements:• Developed sales staff campaign reporting template to improve retention & upsell efforts• Coached multi-media account executive to improve digital sales revenue 23% YOY• Achieved 25% YOY revenue growth in 2013• Achieved 12% YOY revenue growth in 2012

I was responsible for an annual territory revenue goal selling print, magazine and digital solutions to local businesses. I prospected for new business through cold-calling, attended chamber of commerce events, networked after hours and established long-term relationships with businesses which generated repeat business.I built and presented customized client proposals based on market research and client objectives. Through this time I developed my negotiating, presentation, cold-calling and closing skills.Achievements:• Achieved or exceeded annual revenue goal every year• Mentored and trained new sales employees