Chief Marketing Officer
Current
Mar 2024 - Present
AeroLeads people directory · profile
Shane Vaughan Email & Phone Number
Chief Marketing Officer at The Rag Company | Premium Detailing Products Since 1999
at
The Rag Company
1 work email found
@drinko2.com
5 phones found area 208 and 866
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Marketing Officer at The Rag Company | Premium Detailing Products Since 1999
Location
United States, United States, United States
Who is Shane Vaughan? Overview
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Quick answer
Shane Vaughan is listed as Chief Marketing Officer at The Rag Company | Premium Detailing Products Since 1999 at The Rag Company, based in United States, United States, United States. AeroLeads shows a work email signal at drinko2.com, phone signal with area code 208, 866, and a matched LinkedIn profile for Shane Vaughan.
Shane Vaughan previously worked as Chief Marketing Officer at The Rag Company and Chief Growth Officer (CGO) at O2. Shane Vaughan holds B.A., Advertising, Communications from University Of Idaho.
Company email context
Email format at The Rag Company
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{first}.{last}@drinko2.com
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Profile bio
About Shane Vaughan
Shane Vaughan is an accomplished marketing and ecommerce leader with over 15 years of experience in various industries, including CPG, health/wellness/fitness, food/bev and SaaS. He is currently the Chief Growth Officer at O2 Hydration, a new class of sports drinks that are carried in over 3,000 gyms nationwide and sold through multiple online channels.As the CGO, Shane leads the sales and marketing for O2 Hydration, with full P/L ownership across DTC ecommerce, marketplaces, independents, franchise gyms, distribution, grocery, and mass. He has a proven track record of building and scaling DTC ecommerce businesses, launching and managing marketplaces, and developing and executing digital marketing strategies that drive profitable growth. He is passionate about delivering innovative and high-quality products and services to customers and creating value for stakeholders. He has successfully navigated a highly regulated advertising space, led the replatforming to Magento 2, built a sophisticated marketing financial model, and managed the DTC channel through the upheaval of the COVID-19 crisis. Shane is a visionary, strategist, and a strong individual contributor, with a mission to make O2 Hydration the leading brand in the healthy sports drinks category.
Listed skills include Digital Marketing, Sem, Lead Generation, Marketing, and 46 others.
Current workplace
Shane Vaughan's current company
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12 roles · 26 years
Shane Vaughan work experience
A career timeline built from the work history available for this profile.
Chief Growth Officer (Cgo)
Lead sales and marketing for O2 Hydration, a New Class of Sports Drinks, carried in over 3,000 gyms nationwide. Full P/L ownership across DTC ecommerce, marketplaces, independents, franchise gyms, distribution, grocery, and mass.
May 2022 - Jan 2024
Director Of Ecomm And Digital
Launch and lead all ecommerce and digital marketing activities at a legacy food company.- Transition fledging ecommerce brand (Blendtopia.com) into high-performing subscription ecommerce business with full P/L ownership- Consult/lead all digital marketing activities across the company- Digital/ecommerce lead on all acquisitions and M&A activity- Key.
Feb 2021 - May 2022
Chief Marketing Officer
CMO for Receptra Naturals, a craft CBD producer out of Denver, CO. P/L ownership over the direct-to-consumer arm of the business. Accomplishments include: - Successfully led replatforming to Magento 2 in a highly compressed timeline- Built a marketing financial model to drive budgeting- Effectively navigating a highly regulated advertising space to drive.
Dec 2019 - Feb 2021
Vp Ecommerce, Marketing
Ownership: - Recruit, train and manage a high-performing marketing team from the ground-up to effectively cover all online and offline revenue channels - P/L ownership of direct revenue channels including the dot com, retail and other associated channel partners- All demand gen channels, budget and associated ROI including PPC, SEO, email, social, CPA/CPC.
Nov 2017 - Sep 2019
President, Ecommerce At Snake River Farms (Agri Beef)
President of ABtoC (Agri Beef to Consumer) a B2C ecommerce company, wholly owned by Agri Beef, that sells beef, pork and other premium food products to consumers online (snakeriverfarms.com). - Complete P/L responsibility - Built team from ground-up across operations, ecommerce, demand gen, marketing, business development and customer support - Responsible.
Aug 2013 - Jan 2017
Chief Marketing Officer
From VP of Marketing to CMO at Balihoo, a B2B Local Marketing Automation SaaS company (Balihoo.com). I ran 4 distinct organizations in Balihoo: Marketing (sell more Balihoo), Creative (localize national ads for local markets) Media (primarily digital/PPC) and Digital Strategy (what should our national clients be doing locally in digital).- Lead marketing.
Jan 2007 - Aug 2013
Global Search Engine Marketing
Global Search Engine Marketing lead. Lead HP's world-wide pay-per-click strategy and implementation. Successfully managed >$100M PPC budget to meet KPI objectives and ROI goals.
May 2005 - Jan 2007
Global Smb In-House Marketing Lead
- Developed umbrella branding and messaging platform for major initiative, integrating across functional groups and product-specific messaging- Responsible for setting overall WW strategy and selling/socializing strategy throughout the organization- Led web portal development in US/EMEA/AP and WW search engine marketing effort to drive web traffic- Led.
Nov 2000 - Apr 2006
Business Dev/Account Supervisor
Wirestone
- Led sales team selling interactive services (creative, web design, database development, flash) into all levels of clients- Responsible for high-level relationship management and business development at major accounts including Hewlett-Packard, Micron, Disney Interactive and Universal Studios- Directly managed account team of 5 employees, indirectly.
2000 - 2001
~1 yr
North America Marcom/Programs Manager
- Managed development/implementation of profitable sales promotions, programs and marketing collateral for JetDirect suite of products- Responsible for new product introductions across all levels of channel: distributors, 2nd tiers, end-users and internal HP- Managed agencies of all types: advertising, promotion, PR, multi-media, direct marketing; database.
Jan 1998 - Jan 2000
Account Executive
- Nestle account (Nestle Crunch, ALPO Dog Food, Carnation Instant Breakfast)- Assisted in managing $22M annual marketing budget across all marketing vehicles including print, television and radio advertisements, PR and packaging/messaging development and implementation.
Jun 1996 - Dec 1997
1 education record
Shane Vaughan education
-
University Of Idaho
FAQ
Frequently asked questions about Shane Vaughan
Quick answers generated from the profile data available on this page.
What company does Shane Vaughan work for?
Shane Vaughan works for The Rag Company.
What is Shane Vaughan's role at The Rag Company?
Shane Vaughan is listed as Chief Marketing Officer at The Rag Company | Premium Detailing Products Since 1999 at The Rag Company.
What is Shane Vaughan's email address?
AeroLeads has found 1 work email signal at @drinko2.com for Shane Vaughan at The Rag Company.
What is Shane Vaughan's phone number?
AeroLeads has found 5 phone signal(s) with area code 208, 866 for Shane Vaughan at The Rag Company.
Where is Shane Vaughan based?
Shane Vaughan is based in United States, United States, United States while working with The Rag Company.
What companies has Shane Vaughan worked for?
Shane Vaughan has worked for The Rag Company, O2, Oppenheimer Companies, Inc., Receptra Naturals, and Plant Therapy.
How can I contact Shane Vaughan?
You can use AeroLeads to view verified contact signals for Shane Vaughan at The Rag Company, including work email, phone, and LinkedIn data when available.
What schools did Shane Vaughan attend?
Shane Vaughan holds B.A., Advertising, Communications from University Of Idaho.
What skills is Shane Vaughan known for?
Shane Vaughan is listed with skills including Digital Marketing, Sem, Lead Generation, Marketing, Marketing Strategy, Online Marketing, Seo, and Advertising.
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