Lead sales and marketing for O2 Hydration, a New Class of Sports Drinks, carried in over 3,000 gyms nationwide. Full P/L ownership across DTC ecommerce, marketplaces, independents, franchise gyms, distribution, grocery, and mass.

Launch and lead all ecommerce and digital marketing activities at a legacy food company.- Transition fledging ecommerce brand (Blendtopia.com) into high-performing subscription ecommerce business with full P/L ownership- Consult/lead all digital marketing activities across the company- Digital/ecommerce lead on all acquisitions and M&A activity- Key Accomplishments: -500% DTC channel growth -Integration of digital business fundamentals, accounting and teaching across a legacy food organization -Transition of 80% of legacy food marketing spend to digital channels

CMO for Receptra Naturals, a craft CBD producer out of Denver, CO. P/L ownership over the direct-to-consumer arm of the business. Accomplishments include: - Successfully led replatforming to Magento 2 in a highly compressed timeline- Built a marketing financial model to drive budgeting- Effectively navigating a highly regulated advertising space to drive profitable growth- Successfully leading the DTC channel through the upheaval of the COVID-19 crisis

Ownership: - Recruit, train and manage a high-performing marketing team from the ground-up to effectively cover all online and offline revenue channels - P/L ownership of direct revenue channels including the dot com, retail and other associated channel partners- All demand gen channels, budget and associated ROI including PPC, SEO, email, social, CPA/CPC advertising, affiliate and content- Overall company branding, sub-branding and messaging/marketplace positioning- Developing and leading an in-house, multi-discipline creative services team to deliver outstanding and consistent creative execution across the business- Product marketing and business intelligence functions and leadership to drive data-driven decision through the organization and predict/track product-market fit

President of ABtoC (Agri Beef to Consumer) a B2C ecommerce company, wholly owned by Agri Beef, that sells beef, pork and other premium food products to consumers online (snakeriverfarms.com). - Complete P/L responsibility - Built team from ground-up across operations, ecommerce, demand gen, marketing, business development and customer support - Responsible for driving extreme growth while maintaining profitability- Complete innovation of business practices including replatforming of ecommerce infrastructure, distribution center change/growth, contract renegotiations, dramatic product expansion, marketing technology stack definition and team structure, staffing and developmentKey accomplishments:- 69% CAGR across 3.5 years- Retained profitability while accelerating growth- Top 5% of all US ecommerce business in terms of Net Promoter Score (NPS) - Highest rated organization in Agri Beef in terms of Employee Engagement

From VP of Marketing to CMO at Balihoo, a B2B Local Marketing Automation SaaS company (Balihoo.com).  I ran 4 distinct organizations in Balihoo:  Marketing (sell more Balihoo), Creative (localize national ads for local markets) Media (primarily digital/PPC) and Digital Strategy (what should our national clients be doing locally in digital).- Lead marketing, branding and demand generation for 80-person software/services start-up focused on the advertising/media/SEM industry - Direct all facets of company marketing including brand development/management, demand generation, messaging, PR, product marketing and channel marketing - Lead marketing services organization to provide creative and media support services to national brand clients including Kohler, Teleflora, Aflac and Wendy’s. - Monthly Board of Directors interaction, involvement in acquiring venture-capital funding and executive-level management of companyKey accomplishments:- Grew organization from 10 employees to over 80- Full marketing automation stack implementation using Marketo, Salesforce.com CRM and other technologies to build a profitable and repeatable lead flow pipeline- Key player in sales process to acquire major national clients including Aflac, Kohler and Wendy’s- Key player in defining long-term strategy of business to acquire venture capital funding

Global Search Engine Marketing lead. Lead HP's world-wide pay-per-click strategy and implementation. Successfully managed >$100M PPC budget to meet KPI objectives and ROI goals.

- Developed umbrella branding and messaging platform for major initiative, integrating across functional groups and product-specific messaging- Responsible for setting overall WW strategy and selling/socializing strategy throughout the organization- Led web portal development in US/EMEA/AP and WW search engine marketing effort to drive web traffic- Led cross-functional team to identify Microsoft/HP opportunity, develop overall strategic integration plan, and implement marketing plan- Managed existing SMB GTM pipes and explored/developed new GTM opportunities- Provided voice of customer/channel into product development to ensure product/feature design met customer needs

- Led sales team selling interactive services (creative, web design, database development, flash) into all levels of clients- Responsible for high-level relationship management and business development at major accounts including Hewlett-Packard, Micron, Disney Interactive and Universal Studios- Directly managed account team of 5 employees, indirectly managed creative/technical development team of 20+ employees

- Managed development/implementation of profitable sales promotions, programs and marketing collateral for JetDirect suite of products- Responsible for new product introductions across all levels of channel: distributors, 2nd tiers, end-users and internal HP- Managed agencies of all types: advertising, promotion, PR, multi-media, direct marketing; database management

- Nestle account (Nestle Crunch, ALPO Dog Food, Carnation Instant Breakfast)- Assisted in managing $22M annual marketing budget across all marketing vehicles including print, television and radio advertisements, PR and packaging/messaging development and implementation.