- One of the nation's leading experts on how to save money, invest, and retire in dignity. -Named by TIME/Nextadvisor as one of The 25 Most influential New Voices of Money. Expert Reviewer and Contributor for CNET Money- Author of "Wealth is a Mindset", a book highlighting the importance of mental health and its impact on financial wealth. To be released January 2025 with Third State Books- Over 170K followers on Instagram (@savemycents)- As seen in Forbes, Business Insider, TIME /NextAdvisor, Huffington Post, New York Post, Fox Business, Kiplinger, Bankrate, USA Today, Yahoo Finance, CNBC / Grow, Real Simple, Nasdaq, BlogHer, Fox 2 Detroit, and more

- The omnichannel strategy and analytics team supports the broader omnichannel / digital / e-commerce team of the CVS front store retail organization- Our team helps CVS front store retail be more digitally enabled through e-commerce to achieve ambitious omnichannel goals to give the customer what they want, however way they want it delivered, online and offline Responsibilities:- Collaborate with stakeholders (merchandisers, supply chain, fulfillment, online site operations, product engineering, store IT, finance, pricing analytics, legal, procurement, inventory) to ensure that the most number of productive SKUs are listed online (both on our shop dot com, and our retail app)- Weigh in and support with SKU-level analysis to help grow our BOPIS (buy online, pick up in store / curbside pick up) capabilities, micro fulfillment center capabilities, and ship to home- Collaborate with the front store and digital merchant team on innovative ways to expand our e-commerce revenue growth through assortment, including identifying assortment gaps, prioritizing categories, and exploring which part of the omnichannel fulfillment engine should be leveraged- Articulate and advise on the business case, assortment strategy, and overall execution of our online marketplace - both owned and third partyCategories that I help support: OTC medicine (cold / cough, pain, first aid), healthcare, personal care / skin care, hair / beauty / cosmetics, general merchandise, food and beverage (soda, snacks)

Focused on private equity M&A and corporate growth strategy in the retail and consumer sector, (food & beverage, apparel retail, hospitality, and technology). Key issues including- Omnichannel strategy- Microfulfillment centers / dark stores in e-commerce- Indoor farming, vertical farming- Click and collect - how BOPIS is disrupting the grocery store- Trends affecting foodservice- M&A strategy- Growth strategyManaged client relationship with private equity and corporate M&A clients on a day to day basis. Reviewed strategic frameworks and analytics from the consulting team. Provided mentoring to teammates on a daily basis. Key methodologies include: Market sizing, market growth estimation, revenue forecast modeling, competitive SWOT analysis, primary expert interview research, secondary research, government data analysis, scanner data analysis, credit card data analysis, regression modeling, Monte Carlo simulations, sensitivity analysis, cleaning data with Alteryx, geospatial analysis, and SEC filing / financial analysis.

- Specialist on the retail and consumer goods practice - with deep expertise in dynamics impacting the retail and food and beverage industry- Manage analytical team (average of 3 -5 direct reports), creating analytic frameworks, balancing tasks between team members, presenting work to clients- Member of the pilot class of advanced analytics experts, who incorporate advanced database analytic tools such as Alteryx and Tableau into building predictive models in casework.- Research and analysis as necessary, including financial analysis, competitive benchmarking, customer insights, database analytics, industry expert interviews, store visits, and survey analysis- Crafted brick and mortar store strategy for a sport accessories wholesaler. Used data-driven algorithm to identify top 40 markets where stores were most likely to be successful- Created an M&A strategy for a leading grocery brand on how to become a multi-protein house of brands by competitive sizing of the market (including scanner data) and prioritizing potential acquisition targets- Advised PE client on the acquisition of a meat processor. Provided insight into U.S. food and beverage trends, competitive landscape, and conducted a workshop to prioritize and quantify top growth initiatives- Advised PE client on the acquisition of a packaging company in building, construction, consumer goods, and food & bev industries in North America. Created a regression-based revenue projection. Target was successfully acquired in a multi-billion dollar transaction- Advised PE client on the due diligence of a parts manufacturer in the automotive industry that supplies to OEMs in U.S., Europe, and China through managing a primary research team that conducted interviews in English, German, and Chinese

The customer and market insights team helps the company understand the customer "like a best friend". My recommendations helped influence the most high-level leaders in Merchandising, Product Development, and Marketing. Responsibilities included- Providing thought partnership to the CEOs of various business units- Bring customers to life - their emotions, psychographics, and behaviors - and generate insights- Manage insight projects from end-to-end - vendor selection, recruiting, issue mapping, data analysis, bland sliding and slide creation, presentationProjects- Developed and defined customer profiles for the Victoria's Secret beauty category and supported the development of future strategy for the business via demographic surveys, online customer panels, quantitative customer surveys, and competitive market research- Identified the top trends of Holiday 2013, 2014, and 2015 for senior company leadership (including C-suite) via quantitative surveys, market research, and in-store customer interviews. Insights have been delivered to the CEO- Data mining through SPSS to visualize a customer's "bra drawer" by type, color, price, and other merchandising attributes- Created the customer profile for the VS Sport business; insights were used to drive adjustments to the product assortment and marketing strategy in order to acquire more customers- Defined the strategic positioning for a new bra through focus groups and competitive market research; insights delivered to CEO. The resulting bra - the Body by Victoria Lounge Bra - launched in July 2015 and outperformed projections- Influenced the decision to revamp aspects of visual merchandising within the stores through one-on-one shop-alongs with customers and provided guidance on signage that would yield the best shopping experience

Cardpool.com was a place where people could sell unwanted gift cards and find gift cards for stores at a discount. We also bought gift cards at a discount in offline mall kiosk locations. Cardpool.com was part of Y Combinator prior to being acquired by Blackhawk Network. The website closed in 2021.- Responsible for coordinating tactics for a $10M mall kiosk retail P&L with 1 director of operations, 1 district manager, 8 kiosk lead managers, and 30+ associates- Orchestrated a turnaround from 16 unprofitable kiosks into 6 profitable kiosks with 6% direct margin in six months; identified workers for hire/fire, standardized training and marketing creative, planned and set revenue targets- Gathered user feedback and prioritized list of new features for 2nd version of the point of sales software system. Participated in the testing, launching, and debugging of new software. Transaction times were reduced by 50%- Launched company’s first mobile coupon and contest program, first two-way referral program, and VIP program- Measured, forecast, and explained financial results through rigorous data-driven analysis- Reduced time spent pulling and analyzing financial data by 75% by authoring product specifications for additional dashboard features in the point of sales software- Achieved 0% loss in shipment of cards from kiosks back to headquarters through rewriting the operational manual and launching a shipment verification feature in the point of sales software- Decreased exposure to fraud through testing hypotheses using sales data and in-person observations and collaborating with data scientist to improve anti-fraud algorithms- Opened new kiosk locations in conjunction with other departments such as legal, accounting, and HR

Snapette was a mobile app that helped consumers discover localized fashion, focused on shoes and handbags. It was part of the 500Startups accelerator program and was eventually acquired by PriceGrabber.• Conducted market research through primary interviews to define features for the minimum viable product; customer sentiments were synthesized for fundraising materials• Increased monthly active users on Facebook Page (primary company presence prior to the app’s official launch in the Apple iTunes store) by 300% through promotional giveaways and email-collecting surveys• Developed a dashboard of key metrics using Google Analytics and Localytics data to measure app performance; output of the key metrics were used to secure $1.3M in angel funding• Identified and prioritized which product features to develop in newer builds using the metrics dashboard

Analyzed the operational and cultural challenges that contributed to the inefficiency of a surgical device company’s product development process and presented analysis to senior managementPerformed comprehensive U.S. market analysis looking at market size and competition and created a valuation model that confirmed the feasibility of a novel $250M strategy into pain drugs for a biotech senior VP of strategy Evaluated revenue potential of an opioid drug in clinical development through interviewing anesthesiology experts, which drove the basis of strategic discussions between client company’s senior management and the client’s commercial partnerIncreased the revenues of a local sports non-profit by 10% by devising and testing four new revenue generating strategiesCoordinated with senior consultants, engagement managers, and managing directors and achieved consensus for proper methodologies to apply to client projectsVoted as one of the top coaches by fellow associates by taking an active role in developing core capabilities of junior associates

Analyzed data to improve accuracy of internal metrics used to determine partner valueResearched online social networks to enhance customer service communicationsProvided customer support, enforced network quality and AdSense policiesCollaborated with managers to conceive ideas for improving team efficiency