Shan Hu is a Principal at 80/20. Colleagues describe them as "Shan is one of the most knowledgeable, experienced and professional strategists I have had the pleasure of working with. She has an innate ability to quickly and accurately analyze the market and deliver intelligent, thought provoking assessments and recommendations. Her involvement is invaluable in early stage planning of any new product or service, and her ongoing input and evaluations are vital to keeping the project's goals in focus. Smart, opinionated, and meticulous – a… Show more" and "Shan is an exceptional strategist who resides at the intersection of business strategy and user experience. She is a no-nonsense thinker who has the ability to easily synthesize enormous amounts of data and information into an easily understandable strategy. I would not hesitate to hire Shan again."