Shania Fernandez Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

• Analyzed customer data to create segmented groups for personalized e-mail flows, and developed cross-sell e-mail promotions on MailChimp and Klaviyo.• Developed email and social media marketing campaigns; effectively increased Facebook post reach by 73%.• Conducted market research on customers through qualitative and quantitative analyses to identify brand perceptions and begin developing a strategy for future product launches and marketing campaigns.

London, Canada Area

• Analyzed workshop data to develop a marketing strategy for the CPRI Education Catalogue; recommendations were used to promote events for mental health professionals across Ontario and increase event attendance.• Researched details regarding Indigenous Cultural Competency events; presented to 360 employees at an all-staff meeting to increase engagement with Indigenous communities.• Contacted local businesses to participate in a United Way fundraising campaign; donations generated from… Show more • Analyzed workshop data to develop a marketing strategy for the CPRI Education Catalogue; recommendations were used to promote events for mental health professionals across Ontario and increase event attendance.• Researched details regarding Indigenous Cultural Competency events; presented to 360 employees at an all-staff meeting to increase engagement with Indigenous communities.• Contacted local businesses to participate in a United Way fundraising campaign; donations generated from over 20 businesses will incentivize staff to donate through auctions and other events, raising over $20 000.• Participated in the Residential Care Learning Academy pilot to be offered throughout Ontario for residential staff; created branding, as well as activities to train new workers under trauma-informed care standards. Show less

London, Canada Area

• Interacted with students and faculty within the Ivey Business School to assist with book and database research inquiries, as well as the digitization of company annual reports from 1910 until present day; customer service contributed to a positive environment for students and staff to learn.

Manila, Philippines

Purple Centers is a nonprofit organization that works with families in the garbage dumpsite and cemetery communities in the Philippines. They provide integrated services to enable children to experience a meaningful education.In my role as School Assistant Director, I:• Prepared engaging English lessons for students from ten to over forty years old in the Alternative Learning Program; resulted in an increase of attendance and a positive response from students and the community… Show more Purple Centers is a nonprofit organization that works with families in the garbage dumpsite and cemetery communities in the Philippines. They provide integrated services to enable children to experience a meaningful education.In my role as School Assistant Director, I:• Prepared engaging English lessons for students from ten to over forty years old in the Alternative Learning Program; resulted in an increase of attendance and a positive response from students and the community. • Organized and executed the distribution of school supplies; provided students and families with resources required to inspire involvement and motivation towards education.• Developed a system for filing important documents, minimizing time spent searching for student files. Show less

London, Canada Area

London, Canada Area

Bachelor'S Degree, Honours Business Administration

Activities and Societies: Ivey Social Impact Club, Women in Management, Ivey Marketing Club, Community Consulting Project, Western's Women.

Bachelor'S Degree, Management And Organizational Studies - Honors Specialization In Consumer Behaviour

Activities and Societies: UWO World Vision, Western's Women in Leadership, Beyond the Books, Dan Management Student Association, AIESEC

High School, International Baccalaureate Program

Activities and Societies: Co-founder of Healthy Schools Committee, Logistical Coordinator of Model United Nations, Math Peer Tutor.