Shanika David, Mba Email & Phone Number

Clearwater, Florida

- Responsible for promoting brand awareness and developing revenue-generated strategies such as limited-time promotions and direct mail campaigns to drive PODS container rental and revenue 25% YOY. - Implementing marketing plans and strategies using demographic data for commercial businesses throughout their buying journey. - Plans and manages a $250k budget for trade shows and events that involves developing the overall strategy that creates a memorable experience for prospective customers while creating new business.- Track event metrics, provide post-event analysis for evaluating success and areas of improvement, and determine event ROI.- Collaborate with internal teams to develop and monitor strategic marketing initiatives. - Manage and execute regional ABM initiatives, virtual and in-person, while ensuring data and project timelines are current.- Conduct competitive market research and analyze trends to identify new marketing opportunities. - Maintain relationships with our partnership programs by adapting to market conditions that have increased sales and revenue by 20% YOY.- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development, development of customer journeys, lead generation, CRM campaigns, and social media management)

Tampa

Delivers collateral to the sales team by highlighting the drives and opportunities within each market segmentation to find a new way to polish and enhance the Coca-Cola brand. Drives and monitors the success of the new business created throughout the CCBF territory. Analytically displays the success and challenges of the yearly sales blitzes.Perform post analysis of the customer’s prior performance with a competitive brand which resulted in showing the valve the Coca-Cola brand has to drive revenue. Develop and execute specific marketing programs targeted towards local customers that have the objective of creating additional consumer incidents, traffic and drive incremental revenue to each location.

Tampa/St. Petersburg, Florida Area

Manage over 120 restaurants by actively solving their problems and coordinating resolutions within their restaurants. Coordinate holiday bidding for the agents in the call center and develop a holiday staffing schedule. Develop suggestions on staffing needs for the weekends and holidays based on the call volume of the service center and pass call volume data. Document the schedule PTO and other time off request and make recommendations if additional staff is needed to meet client’s needs based on historical volume.

West Hartford, Ct

Consulted and generated ideas for clients and prospects by using promotional products to establish a program that will ensure that the client will stay top of mind to their target market.Generated estimates to clients on products and services that would help meet their marketing goals and increase their bottom line.Helped create marketing plan to help to potentially see future opportunities and ventures. Created presentations for clients to see new innovative marketing promotional items for their target markets. Attended and help planned the creative concepts for trade shows booths.

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor’S Degree, Marketing, 3.32

Activities and Societies: Alpha Kappa Alpha Sorority Inc, Residential Assistance