Shani Kotecha Email & Phone Number

London Area, United Kingdom

London Area, United Kingdom

Energy Saving Trust is delivering the marketing, communications and engagement for the Zero Carbon Accelerator, the Mayor of London’s new flagship programme. The Zero Carbon Accelerator will support organisations to decarbonise buildings for a greener future, in line with the Mayor’s net zero carbon target by 2030. The primary audiences are B2B and London-based, such as local authorities, public sector (eg NHS, education) and social housing providers.

Working closely with the Growth team & CEO, I drove marketing projects from conception to completion:Responsibilities• Developed a new marketing strategy and brand, including the redesign and build of a new website, the rebrand of all company assets, and supporting c-suite thought leadership• Created and executed an editorial calendar of social, website and newsletter content, coordinating with internal and external stakeholders to effect this multi-channel marketing strategy• Initiated and oversee projects to improve the overall client experience and improve the overall journey, from contact, to onboarding, to case study creationAchievements• Increased LinkedIn following by 12%, helped secure 3 new clients in 6 months• Saved an average of £5k on a monthly basis through smart stakeholder management and introduction of cheaper alternatives to current processes

Responsibilities• Partnered with high-profile clients (including World Bank, GEF, The Adecco Group and WBCSD) to identify needs and objectives, develop data-driven content strategies, and plan concurrent campaigns, while providing status updates, collecting feedback and managing concerns• Ideated, edited and delivered branded content on a weekly basis via in-house CMS• Reviewed social media data and performance on a weekly basis to understand the subjects, formats and timings that generated more impact and helped us reach KPIsAchievements• Contributed to 3 contract renewals in 9 months, generating £100,000+ in annual revenue • Grew LinkedIn audiences by 20%, and boosting engagement for clients by 7% through format and topic analysis

Vancouver, British Columbia, Canada

• Partnered with technology CEOs and CTOs to improve their personal branding and presence across multiple channels, managing an average of 4 concurrent multi-channel marketing projects. Published articles in Forbes and HuffPost• Hired and managed 4 Account Executives, overseeing multiple PR project timelines, budgets, and resources to ensure on-time and on-budget completion

Vancouver, British Columbia, Canada

• Secured media coverage for 10+ tech companies in digital and traditional media outlets on a weekly basis, resulting in an average 15% increase in brand visibility metrics• Cultivated strong, long-lasting client relationships by providing exceptional client service daily• Established and led the agency’s multi-channel digital marketing strategy, working with limited budget and resources to produce SEO-optimised blog posts, CEO interviews, and social media content

Provided editorial support for a hiring-focused campaign pitched to LinkedIn.

Canada

Workaway is an international hospitality service that connects members to cultural exchanges. I travelled across British Columbia while completing freelance writing jobs to supplement my travels and gain international communications experience.

London, England, United Kingdom

• Created content for marketing campaigns, including blogs, press releases, social media, case studies and white papers, and regularly reviewed web content to reflect project progress and new data• Procured, briefed and managed third party suppliers including design agencies, film and photographyprofessionals, and SMEs, in line with overall budget

London, United Kingdom

• Initiated and executed campaigns to support sales KPIs for publications, events and webinars•Created the first promotional videos for events with limited budget and resources