HULT Action Project Team sponsored by McMillan DoolittleCredible Market Research Data in MexicoA retail-consulting firm relies heavily on secondary, syndicated and primary market research data for development of retail strategies for its clients. However, secondary and syndicated data are not reliable in other geographic locations, such as Mexico, and even primary research companies need to be carefully selected. For this reason, students are asked to identify the most reliable… Show more HULT Action Project Team sponsored by McMillan DoolittleCredible Market Research Data in MexicoA retail-consulting firm relies heavily on secondary, syndicated and primary market research data for development of retail strategies for its clients. However, secondary and syndicated data are not reliable in other geographic locations, such as Mexico, and even primary research companies need to be carefully selected. For this reason, students are asked to identify the most reliable sources of consumer and retail industry data. The Action Project should include the identification of key secondary and syndicated data sources, as well as key primary research providers in Mexico. Moreover, student will verify with key non-competitive consumer companies on best-in-class data sources in Mexico, and will compare key consumer and market growth data collected from the various sources to evaluate the range of differences and potential reliability or validity of data Show less