Shani Reardon Email & Phone Number

Sarasota, Florida, Us

Modus Direct is a women-owned, WBENC certified company. We live and breathe DTC and B2B Direct Response Marketing. We are a full service advertising agency with core competencies in TV (video), Radio (audio), Podcasts, Print. Through our analytic centric media strategies we have helped some of the largest brands in their categories grow their businesses such as Priority Health, Dyson, Purple Mattress, Kizik, Traeger Grills, Guaranteed Rate, to name a handful. We have built proprietary tools to track media attribution (at no additional cost to our clients) as well as subscribe and partner with the best research, planning, buying and tracking tools our industry has to offer such as TV Squared, iSpot, MRI, Strata, SQAD, Nielsen, Kantar, CoreDirect. We take research and tracking media performance very seriously.We want our clients and team members to smile on a regular basis because smiling is just good for you.

St. Petersburg, Fl, Us

Oversaw and managed media services for the agency. Media channels included DRTV, print, radio, digital and online performance based campaigns (CPA, CPL). I also oversaw the DRTV account services divisions of the agency. Clients included Combe, Inc.(Touch of Gray, Just for Men and Vagisil), Icon Fitness, TIVO, Orkin Pest Control, Brinks Home Security, Real Rhapsody, Devry, Career Education Corp, Steiner Education, Amazon Business, along with many more.

Sarasota, Us

My biggest achievement at Hoveround was not the millions of dollars a month in buying or marketing management. My proudest achievement was helping seniors and other people that needed help getting around find independence. This product truly changes people's lives.Early in my career at Hoveround I planned, negotiated and purchased the DRTV, print, radio and direct mail for the company. As the media spend grew to the millions in spending per month, I managed agency partners to purchase the media on our behalf. Within Hoveround, I managed a marketing and sales team of over 50 employees.

Bachelor Of Science (Bs), Marketing

Bachelor Of Arts (B.A.), Fine Arts