Curious about what Shani's Marketing can do for you? Let's find out together! Send me a DM with your marketing pain points, and we'll tailor the perfect strategy for your needs. Think of me as your hands-on CMO for hire, ready to dive in and get things done.With over a decade of marketing experience and a degree in Human Behavior earned with honors, I excel in growing businesses through strategic leadership and data-driven decision-making. I've managed budgets from K$ to M$, and my expertise spans digital transformation, marketing operations, MarTech, and more.I’ve spearheaded global digital transformations, boosted marketing productivity by 28%, and led comprehensive website overhauls that increased user engagement by 40%. My operational experience includes HubSpot, Salesforce, Jira, LinkedIn, social media platforms, Monday, Bynder, and other technologies.Additionally, I specialize in helping professionals become LinkedIn top voices, one of the many services I offer. Ready to enhance your marketing strategy and achieve your business goals? Book a meeting with me today and let's talk growth and efficiency.

Product Marketing Alliance was founded in March 2019 and has sinceevolved into the world’s biggest product marketing community. TheirSlack channel and meetups unite 1,000s of PMMs all over the world andtheir mission is very simple: to promote and elevate the role of productmarketing. Since their inception, they’ve been defining and debating the productmarketing function and have published a number of industry-leadingreports - like the State of Product Marketing and Product MarketingSalary Survey.

As a mentor in the Give and Tech program, I’ve had the privilege of using my background in Behavioral Sciences and over 15 years in HR and marketing, to make a difference in my mentees' lives. By applying my deep understanding of human behavior and emotions, I’ve helped them build confidence, find their voice, and discover their true passion. My marketing and recruiting experience have been particularly valuable in guiding them through the complexities of job fitting. Whether it's through personalized interview simulations or career path alignment, and building their brand in Linkedin, I’ve seen firsthand how these skills can transform uncertainty into clarity, empowering my mentees to pursue the opportunities that best fit them confidently.

I've had the privilege of leading and contributing to a variety of groundbreaking initiatives in 'Kramer'. My focus on global digital transformation, MarTech implementation, and data-driven strategy development has been instrumental in reinforcing Kramer's position as a global industry leader.- MarTech Implementation: Championed the integration of advanced marketing technologies such as HubSpot, Salesforce, WordPress, and more. This resulted in streamlining our operations, boosting team productivity, and increasing marketing efficiency.- Digital Transformation and Website Overhaul: Orchestrated the global digital transformation, improving operational efficiency and enforcing consistency in marketing practices worldwide. This included a complete overhaul of our website via WordPress, enhancing user experience, and implementing optimized lead capture forms.- Marketing Automation and Workflows: Implemented various automated workflows and processes, enhancing our lead nurturing strategies, customer segmentation, and email marketing campaigns.Managed relationships with multiple marketing agencies, driving efficient and effective campaigns aligned with our strategic goals.- Identified and addressed operational blind spots: Leading strategic cross-company initiatives, and collaborating closely with high-value stakeholders in Sales, MIS, IT, etc.- Standardizing naming conventions: Introduced standardized naming conventions to enhance reporting efficiency and data management.Together with the Marketing department, continually leading growth at Kramer, partnering with the different marketing teams including Product marketing, content, demand gen, and more, focusing on delivering unparalleled value to our customers through refined marketing strategies.

Give and Tech shares knowledge in the form of workshops and meetups in science and technology. All of the activity is based on volunteers, and all of the proceeds are donated.

I played a pivotal role in enhancing the company’s digital presence. I collaborated closely with product, design, and video teams to boost social media awareness, significantly improving website metrics and marketing collaterals. Additionally, I worked alongside analysts to craft engaging videos and compelling sales decks that resonated with our target audience. I also partnered with HR to develop a comprehensive employer branding strategy, which included producing a standout employer branding video that effectively communicated our company culture and values.

- Full ownership of the marketing function, with a primary focus on customer marketing and content marketing. Includes PR, digital, SEM, social, and event marketing.- Managing communication with customers across multiple channels: Social Media, Email marketing, Landing pages, Product banners, Education materials, etc.- Managing, monitoring, and optimizing PPC campaigns on different platforms: LinkedIn, Facebook, Twitter, etc. (Through outsource agency)- Supervising offline & Digital campaigns and activities abroad (the USA, Europe & Israel) - Supervising and Working collaboratively with designers, product, and developers (Outsource & in-house)- Generating reports and analysis on core results to shareholders - Planning and executing the MySize Rebranding project. Includes New Logos, new website marketing materials. Working closely with Developers, QA, and designers - Leading and working closely with the PR teams offshore, based in New York, ensuring MySize news and case studies will get focus- Building influencers strategy world-wide- Monitoring performance against KPIs and recommending optimization as necessary- Researching and organizing events & conventions all over the world, based on yearly strategy and KPIMySize is a Nasdaq-traded company. Utilizing Smartphone sensors to measure anything from everyday objects to body measurements accurately.

Memeni is an online community engagement platform that connects with your existing website and social media channels to deliver personalized brand experiences to each member of your audience.My role included - Establish Customer Support Practices- Creating policies and procedures that optimize the customer experience- Involvement and participation in technology product design to create the tools that will ensure our customer's success -Involvement and participation in the Creative and Micro Copy of the Memeni platform-Working with platforms such as SalesForce, Intercom etc.

The first to set up the 'Influence marketing department' at McCann-Valley, Managing a team of 3 employees:Training, managing the flow of day-to-day operations, etc

Responsible of all social media aspects: From setting up the social media strategy and implementing it across numerous social media platforms, in terms of creative, strategy, SEM and gathering data. -Creative and strategy: Curate relevant content to reach the company’s ideal customers.Adapting content specifically for each social network. Working alongside art teams, PR etc'-SEM: Managing large scale budget campaigns for top international clients from targeting strategy to analyzing campaign reports. -Engaging in dialogues and monitoring customer issues. Always on the look-out for positive or negative feedback.