Shankar Venkataraman Email and Phone Number
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I’m a product management and marketing professional with experience working cross-functionally with technical teams (e.g., engineers, data scientists), business teams (e.g., sales, digital marketing, legal) as well as designers, UX researchers to build and scale products in B2B small business and enterprise space. I started my career as an engineer and over the years I have held roles in analytics, product marketing and product management helping me build a broad range of skills.Over the last 4 years, I have helped build out the Messenger Business Platform enabling our developer partners to build business messaging experiences for 1000s of businesses. The platform is enabling millions of valuable messaging conversations everyday between people and businesses. In my current role @Meta, I lead cross-functional teams to set the product vision, strategy, roadmap as well as create the GTM strategy to drive adoption of our Messenger and Instagram business messaging platform. I have worked closely with advertisers to help them drive better ROI for their marketing efforts when using Click to Message ads as well as partnered with contact center teams to reduce support costs and increase CSAT using messaging.Few of my proudest achievements are:- Drove the Messenger platform product strategy to inform multi-half product roadmap by identifying TAM, product segments, key pain points and recommendations on product and GTM investments. Grew valuable API enabled messaging conversations by 25% YoY. - Identified a $$xB market opportunity for Business Initiated Messaging, led customer interviews and informed the MVP for Recurring Notifications. Recurring Notifications was launched at the 2022 Conversations conference and is growing rapidly. - Launched the very first Business Messaging Startup accelerator program identifying and mentoring 14 startups to build on Messenger, WhatsApp and Instagram.- I led a 50+ team and drove the planning and execution of Messenger's presence at F8 2019 conference which included development of the keynote video, content for Messenger booth, crafting the narrative for the breakout sessions and recruitment of key partners (e.g., AirFrance, Spectrm) as speakers.- I led a program to drive adoption of Facebook Dynamics Ads resulting in $300M in incremental revenue/yr. - I was awarded the Intuit Marketing Star award twice by the Intuit CMO!
Meta
View- Website:
- metadownhole.com
- Employees:
- 136862
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Product @Meta - Messaging Platform Onboarding + Core ApisMetaSan Jose, Ca, Us
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Product @Meta - Messaging Platform Onboarding & ActivationMeta Jan 2024 - PresentMenlo Park, Ca, UsBuilding delightful onboarding experiences for developers, businesses and creators using Messenger, Instagram and WhatsApp platforms. * Created vision and strategy for business onboarding and activation for Messenger, Instagram messaging and WhatsApp API.* Launched the new Instagram API business onboarding experience resulting in 38pp improvement in onboarding completion rate with revenue/day growing 3X* Launched the Instagram developer onboarding experience with the new app review process which increased app review approval rates by 2.5X* Launched a connector for Click to Instagram Direct ads helping advertisers easily connect their ad to messaging experiences built on third-party platforms resulting in 7.7% incremental lift in ad revenue. * Landed the business onboarding and activation strategy for developers and businesses with leadership team* Led the utility messaging strategy for Messenger and aligned on MVP with multiple cross functional teams
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Product Development & Marketing - Business MessagingMeta Jan 2019 - Jan 2024Menlo Park, Ca, UsShaping the vision and strategy for Messenger and Instagram Messaging platform to help clients drive higher ROI on their marketing, reducing customer support costs and improving customer experience* Helped grow Click to Messaging ad revenue to $billions (3X) and messaging adoption among 100s of millions of businesses and creators (5X) in 3 years* Identified a $xxB+ market opportunity for Business Initiated Messaging, led customer interviews, defined product requirements and built out the MVP for Recurring Notifications. Recurring Notifications was launched at the 2022 Conversations conference and business initiated conversations have grown 8x since its launch* Identified a $xxB+ commerce opportunity with live shopping, drove prioritization and influenced the development of key live selling solutions* Influenced the third-party generative AI business messaging 2022 product roadmap, feature development and 2023 vision by gathering key insights from developers. * Launched the 1st Business Messaging startup accelerator program to identify 14 new startups who are on track to drive >$10M in Click to Messaging ad revenue within 1 year* Led the partner ecosystem vision and strategy development to grow adoption of Click to Messaging and Paid messaging products and meet our 2030 revenue goals * Led a 50+ cross-functional team to launch multiple Messenger platform solutions at F8 2019. * Led several external speaker engagements to drive critical product narratives for Messenger and Instagram business messaging APIs and advertising products. Extensive experience in delivering presentations to technical audience
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Product Growth, Smb & Mid-Market Advertising ProductsMeta Jan 2017 - Jan 2019Menlo Park, Ca, Us* Drove 19% lift in Dynamics ads product revenue/$300M in incremental total rev/yr - Uncovered key insights around lower adoption of Dynamic Ads product within SMB and built a prototype in partnership with data science, sales and solutions engineering* Drove $650M in incremental revenue by launching a new way for advertisers to structure their ad sets and campaigns - Collaborate with marketing science, product marketing and sales training teams to launch a series of auction best practices to improve the performance of Facebook campaigns* Drove 2% lift ($100M+) in direct response advertising revenue by launching a new onboarding program for small and mid-sized Facebook advertisers. The program covered best practices around targeting, ad objective, creative and measurement
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Product Growth, Quickbooks OnlineIntuit May 2015 - Jan 2017Mountain View, California, UsResponsibilities:Develop go to market strategy for QuickBooks Online Acquisition leveraging deep customer insights using quantitative and qualitative data, customer research and analytics. Partner closely with Online Advertising, Web, In-Product, Relationship Marketing (Email), SEO/Content, Telesales, Care and Accountant channels to plan and execute go to market strategy.Rapidly develop test plans to successfully drive business results in areas contested, clear or ambiguous. Driving integrated promotions for Small Business Group ecosystem offerings across multiple channels.• Launched the 1st in-product referral program for QuickBooks driving more than 8K referrals and ~2K sign ups/month.• Partnered with the customer insights & analytics team to conduct qualitative and quantitative research and developed key buyer personas.• Collaborated with the content team on identifying new keywords, content pillars and developed new learn and buy content to drive more than 100K organic visitors/year & ~3% conversion.• Identified opportunities to expand the inventory management related keyword set in paid search resulting in 19% lift in traffic and 33% lift in conversion.• Led the revamp of the product seller page on QuickBooks.com collaborating with the web, design, content and analytics teams to drive 51% lift in sign-ups.• Partnered with the display advertising team on running a Facebook test to inform the creative strategy. Product shots and grid layouts performed 74% better than lifestyle ads.• Launched the Shopify + QuickBooks campaign to drive 40% attach of QuickBooks on Shopify sign ups. Leveraged display ads, content and in-product ads.• Partnered with the Telesales and content teams on developing videos and sales sheets to train agents on the new inventory features in QuickBooks. -
Consumer Marketing Analytics ManagerPaypal Jul 2014 - Apr 2015San Jose, Ca, UsResponsibilities: Interface with Consumer marketing teams to provide analytic support for marketing activities, including marketing dashboard, in-depth campaign and customer analysis. Act as consultative resource to help design marketing campaign metrics and implement campaign test design to ensure valid campaign optimization and ROI evaluation. Develop ad hoc marketing analysis to support hypothesis for opportunities in the areas of customer acquisition, activation, engagement, and retention.Participate in the ongoing efforts to standardize and automate marketing dashboards and work with Data Management and Finance partners to create/enhance standard reports using business application tools.•Led the consumer marketing analytics team in identifying the segmentation, targeting and A/B test setup for various lifecycle marketing campaigns.• Created the measurement plan & analyzed the results for the 2014 PayPal holiday marketing campaigns to gain insights into key drivers of increased customer engagement. +$1.5M in iRevenue.• Uncovered key insights on consumers who don’t respond to emails but are active on other channels. Recommended channels and targeting logic to engage with email non-responders. +$1.0M in iRevenue.• Uncovered key insights around new members and drove the analytics for new member onboarding stream. +$4.8M in incremental payment volume.• Led the development of CLV of app downloads, recurring payments setup and other customer driven events.• Uncovered key insights around consumer reactivation and collaborated with the marketers in developing an automated marketing campaign to drive incremental 22K actives/month. • Developed a customer segment sizing tool that allows marketers to filter consumers by various demographic and behavioral attributes. -
Channel Marketing Manager 2Intuit Jun 2011 - Jun 2014Mountain View, California, UsResponsibilities: Driving growth in the $160M QuickBooks Enterprise (QBES) & Salesforce for QuickBooks business through strong partnerships with the business unit and channels. Analyzing and providing recommendations to optimize existing campaigns and creating new ones. Driving programs to identify new lead sources & optimize channel execution. Bring consumer insights to the product marketing and sales leadership to test new hypotheses. Seek external inspiration to drive business growth. Spearheading forecasting sessions to set leads, conversion and revenue targets in collaboration with finance teams. Recognition: FY14 Q3 Marketing Star award winner. Won 2 out of 3 Channel Marketing MVP nominations in FY14. 12 spotlight awards in the last 2 years.• Instrumental in driving 20% growth YOY in the QBES business by launching a new product line up.• Partnering with the sales team on improving conversion by more than 45% YOY.• Instrumental in launching the Re-seller/telesales lead pass program for QuickBooks Enterprise resulting in 300% YOY growth in incremental leads. • Partnered with the web and sales teams to improve QBES.com lead forms & response time for these leads to drive 8x more QBES units YOY.• Launched a lead nurturing program for QBES to drive >$1.0M additional revenue from the pipeline. • Partnered with QBES sales teams to build a strong pipeline management process. Shared best practices and developed key dashboards to uncover valuable insights about the pipeline. • Used correlation analysis to identify variables that impact the purchase decision for Advanced Inventory. Recognized for the most thought out approach to segmenting customers.
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Senior Business AnalystIntuit Aug 2010 - Jun 2011Mountain View, California, UsResponsibilities: Develop business intelligence dashboards for the Telesales and Retail sales leaders using Business Objects and Microsoft Excel. Work with sales and channel marketing managers on data analysis, present findings, and identify improvements in processes and the right metrics to track performance. Partner with the SB-IT team to identify gaps in the data collection process and drive large scale improvement projects to provide the business access to critical data.• Helped QBES managers gain valuable insights into the performance of their sales pipeline by demonstrating that newer opportunities had better chances of converting into sales.• Worked with the ES sales & Channel managers to create a report which provided an end-to-end view of the sales funnel. The report also saved 4hrs/week of work for the Sales & Channel managers. •Conducted analysis on the discretionary discounting practices, identified the right KPIs and developed a dashboard to track ongoing ASP performance. +$1.0M incremental Sales• Managed development, design and delivery of an end-to-end solution for automating the load of QBO data into our reporting database. The project was completed within 2 weeks of inception because of efficient management of time and resources.• Reduced the processing time of all the Telesales critical reports from 6 hours to 10 minutes by identifying improvements in the design of the backend tables and the Telesales RTB universe.• Collaborated with the IT team to develop data validation processes to proactively identify issues before our customers notice them and also to reduce the time that the reporting team spends on validating the data.
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Business AnalystIntuit Feb 2009 - Jul 2010Mountain View, California, Us• Support reporting requirements for global sales leadership team. • Work closely with cross-functional teams to determine how to apply data analysis to decision making and problem solving.• Design and deploy sales metrics dashboard for senior executives.• Organize and analyze data into actionable conclusions and recommendations for presentation to business owners in a clear, concise, and easily understandable manner.• Independently, lead efforts to provide targeted data solutions to a variety of business groups. • Facilitate the prioritization of enhancements, projects, defects, and requirements among competing business interests; collaborate with business owners to determine appropriate prioritization based upon the strategic and operational priorities of the business.• Recipient of 13 spotlight awards within an year of joining Intuit.• Recognized as the top performer of the Telesales Operations Team for Q1 FY2010
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Product ManagerNxp Acquires Freescale Semiconductor May 2008 - Dec 2008Austin, Texas, Us• Elicited business requirements from marketing managers as part of the SCRUM software development model.• Proposed alternative solutions, when necessary in an effort to maintain a consistent yet flexible architecture.• Supervised program reviews with senior IT and end user management teams to review progress and issues. • Led Joint Application Development sessions to capture system requirements based on business requirements. • Headed a team of 4, including onsite and offshore developers in agile development of a sales and marketing tool. • Researched on the various enterprise-level wiki solutions and presented the analysis to the senior IT management.• Interacted with the wiki vendors to suggest a product that fits best with Freescale’s collaboration strategy. -
Software DeveloperCollege Of Pharmacy, University Of Arizona Aug 2007 - Dec 2008• Developed a medical claims processing system to enhance the productivity of the pharmacists. • Created a single sign-on module for all the patient care systems.
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Software EngineerCognizant Technology Solutions Sep 2005 - May 2007Teaneck, New Jersey, Us• Led the project team from the Requirement Analysis Phase to the Implementation Phase.• Created Business Requirements Document and Functional Specifications Document for the project.• Developed a survey data processing and reporting application to reduce survey results analysis time by 80%.• Wrote ActiveX scripts to create custom DTS transformations in addition to using built-in DTS transformations.• Wrote a test plan and executed various levels of Unit, Integration, User Acceptance and Operational Acceptance testing using test cases to prove that the system conforms to specifications of business and quality requirements.• Recipient of the “Associate of the month” and “Best Performer” award for the project.
Shankar Venkataraman Skills
Shankar Venkataraman Education Details
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University Of Arizona - Eller College Of ManagementManagement Information Systems -
University Of Virginia Darden School Of BusinessDigital Product Management Certificate
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Cornell UniversityMarketing Strategy Certificate Program
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Duke UniversityCertificate In Data Analysis & Statistical Inference
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Anna University ChennaiElectrical & Electronics Engineering
Frequently Asked Questions about Shankar Venkataraman
What company does Shankar Venkataraman work for?
Shankar Venkataraman works for Meta
What is Shankar Venkataraman's role at the current company?
Shankar Venkataraman's current role is Product @Meta - Messaging Platform Onboarding + Core APIs.
What is Shankar Venkataraman's email address?
Shankar Venkataraman's email address is svenkataraman@fb.com
What is Shankar Venkataraman's direct phone number?
Shankar Venkataraman's direct phone number is +120196*****
What schools did Shankar Venkataraman attend?
Shankar Venkataraman attended University Of Arizona - Eller College Of Management, University Of Virginia Darden School Of Business, Cornell University, Duke University, Anna University Chennai.
What are some of Shankar Venkataraman's interests?
Shankar Venkataraman has interest in Children, Education, Environment, Animal Welfare, Health.
What skills is Shankar Venkataraman known for?
Shankar Venkataraman has skills like Strategy, Cross Functional Team Leadership, Leadership, Management, Marketing, Marketing Strategy, Go To Market Strategy, Saas, Analytics, Business Intelligence, Business Analysis, Data Analysis.
Who are Shankar Venkataraman's colleagues?
Shankar Venkataraman's colleagues are Aya Avishai, Phd, Jizhen W., Nishar Khan, Rohit Kumar, Joan Pemberton, Jeffrey Jung, Adam G..
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