Shashank Gupta Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

At CaptainBiz, I am implementing strategies that transformed the experience of MSME merchants. My initiatives significantly improved their operational efficiency and overall business growth, fostering a more supportive ecosystem for MSMEs.► Developed an omnichannel engagement strategy for merchants, leveragingWhatsApp, Push Notifications, and SMS, resulting in a 26% increase in userengagement within 8 months► Implemented a critical post-sales customer feedback loop, boosting satisfactionscores of merchants by 34% in 5 months► Conducted competitive benchmarking to refine product positioning, driving a23% increase in product adoption for merchants► Reduced time to market by 35%, enhancing product competitiveness within 8months► Led the strategic data growth initiatives that established 32 critical successmetrics, aligning product goals across all departments and stakeholders to drivemeasurable impact and organizational growth.► Collaborated with stakeholders across geographies to implement the 'Empty SlotFeature' at CaptainBiz, achieving annual cost savings of USD 950K

Mumbai, Maharashtra, India

► Boosted customer satisfaction by 40% in just 8 months by implementing arobust feedback loop at AlphaCoach► Reduced time to market by 42% through strategic collaboration with theengineering team, streamlining the entire development process► Developed & launched 'Evolve App - AI Diet Coaching App' which helped over85,000+ people to lose weight & build their metabolism► Drove engagement and retention for Evolve, achieving a remarkable NPS of 76within 6 months by focusing on solving customer pain points and enhancingdelight► Scaled Alpha Score from 0 to 1.2 million users, significantly boosting retention by60% and conversion by 20% over 14 months through a data-driven compliancemetric

Hyderabad, Telangana, India

During my journey, the growth team scaled the number of users from 0 to ~80K. A significant part of my work involved defining the growth model from scratch, identifying core levers, and doubling down on top of the funnel.Apart from scaling, I worked across problem statements which involved designing, partnerships, sale mechanisms, minimizing demand-supply mismatch, solving sales automation for B2C teams and building micro-market profitability across select geographies.vCard is a Mobile First Credit Card on UPI acting as a personal line of credit; allowing both P2P and P2M payments, independent of bank/ card networks; creating unmatched customer experience vis-a-vis Plastic Industry.► Pioneered the development of vCard - Credit Card (India's First UPI based CreditCard) empowering customers to seamlessly make UPI payments directly fromtheir credit cards, enhancing convenience and driving adoption► Spearheaded the creation of 'vCard - Credit Line' leading a team of engineers anddesigners to automate credit cycles and tiers, resulting in a 40% reduction inmanual processing time and a 25% increase in customer adoption within thefirst 6 months.► Directed a cross-functional team of designers and developers to resolvedistribution discrepancies, successfully delivering the product to 46+ clientsacross 31 cities, generating USD 850K in revenue—exceeding forecasts by 28%► Played a key role in developing a WhatsApp-first CRM feature, boosting userengagement by 30% and enhancing support team efficiency by over 60%within 8 months of launch► Developed a cutting-edge payment processing feature at vCard, integratingreward points and automated billing, resulting in a 32% increase in transactionvolume within just 5 months of launch

Mumbai Area, India

► Led SB's Business team to cater 22+ concurrent emerging businesses withmonthly spends $3,00,000+► Scaled the GTM for Influencer.in with 250% increase in revenue► Grew the product in newly opened geographies by 250% YOYConsulted CMO/CXOs for driving digital strategy on organic, app growth, userengagement, retention and paid channels► Scaled the business team to handle Display, Search, and Social campaigns for anumber of e-commerce clients with a total monthly spend of $ 500,000

Mumbai Area, India

► Worked with early-stage (pre-series A) startups.► Setup Growth teams for digital user acquisitions across a variety of domains.► This was one of the first consulting gig(s) that I explored in Bangalore's startupecosystem► Go-To-Market► Growth Strategy - User engagement & Analytics setup► Retention and Churn modeling► Product Market Fit for first 100K users

Mumbai Area, India

► Joined Haptik as an intern while completing my graduation ► One of the early employees critically involved in daily business operations► Managed the entire lifecycle of the user from lead generation, solution & closure to delivery & account management► Assembled & led teams to deliver range of projects – project strategy & creation, product launch & user growth► Strategized and developed business processes for various brands to enable a great customer experience► Worked closely with the product team on a variety of tech products assembling and working with teams of multiple engineers – websites, apps, backend► Won the award for best ops team management for 5 months in a row

Mumbai Area, India

► Built the business team to handle workshops & seminars across schools for Robotics and scaled to to 10L revenue► Drove awareness and excitement among students and teachers► Closed contracts with 6+ schools in Mumbai to make Robotics a part of their curriculum.

Mumbai Area, India

Worked on Balloon-Borne Telemetry System(Department of Astronomy & Astrophysics)

Bachelor Of Engineering, Electronics And Telecom Engineering

Education record

Education record

Education record