Executive leader of a strategic business unit, overseeing a 90+ person global cross-functional team responsible for driving topline growth for Amazon Fresh. Oversees marketing, brand, product management, program management, front end engineering, and business analytics. Responsible for topline performance of the business and marketing budget lines on the P&L, overseeing a global marketing budget. Sets the strategic direction of the business, identifying and launching new growth opportunities including regional expansion opportunities and new target customer segments. Drives thought leadership on strategic initiatives and develops implementation plans. Created a center of excellence for omnichannel marketing within Amazon, delivering foundational tech capabilities for physical store retailing like hyperlocal geotargeting, voice of the customer reporting, design automation, and physical retail signage systems. Builds the comprehensive marketing strategy for the Amazon Fresh omnichannel business including brand positioning, customer proposition, go-to-market campaigns, customer acquisition, and retention strategies. Oversees marketing metrics, attribution models, and customer funnel forecasting analyses used in financial planning and forecasting. Oversees the global traffic, targeting, and design automation product roadmap, leading product strategy to build tools needed to accelerate acquisition and retention through personalization, automation, and propensity modeling. Actively participates in Amazon leadership programs, serving as DEI sponsor; mentor to 10+ Amazon employees; and interviewer, participating in 200+ interviews.

Led 50+ person global organization to launch Amazon’s grocery delivery and pickup business, including oversight of Marketing, Visual Design, Engineering, Analytics and Intl CX Product Management teams. Responsible for the end to end customer funnel, including awareness, acquisition, and long term loyalty. Led the marketing organization through Covid-19 demand spikes and managed the customer funnel, communications strategy, and demand forecasting for a WW business.Oversaw all owned, paid, and earned traffic channels including search, social, affiliate marketing, display, email, and mass media, and delivered A/B testing analyses to optimize cost of acquisition and customer lifetime value.Oversaw marketing budget and channel mix strategy, successfully developing and launching a new multitouch attribution model to drive marketing efficiency.

Health, Beauty & Grocery Category Marking Lead at Soap.comHome Category Marking Lead at Casa.comDeveloped a multichannel acquisition and retention strategy and oversaw marketing channel mix to maximize efficiency of spend, outpacing efficiency targets by +250 bps. Performed marketing campaign A/B testing and analysis to improve channel selection, optimize messaging, target valuable customer segments and drive customer personalization programs.Identified and leveraged customer insights to drive performance in promotions, digital marketing channels including paid search, affiliates, display, paid social, and in the email channel.Developed and led company-wide initiatives to acquire new customers through financial services card-linked marketing programs, driving sustained increases in new customer acquisition.

Drove new strategic business initiatives for the University by identifying market opportunities and developing graduate program business plans, which resulted in the launch of the Master of Science in Business Analytics Program in New York and Shanghai, China. Developed academic curricula in partnership with faculty and designed overall program direction of the MS in Business Analytics program. Oversaw end to end program management of the launch including program operations and integrated marketing strategies to support the launch. Led program management operations for the Master of Science in Risk Management Program in New York and Amsterdam, Netherlands.

Global History, Economics & Government teacherhttp://scahs.org/