Shanley Alya Suganda Email & Phone Number

New York, United States

New York, Ny, Us

• LEADERSHIP & STRATEGY: Head the design and product development for the Lee Men’s team, creating and executing a strategic design calendar spanning 24 weeks from trend research to buy meetings.• PRODUCT DEVELOPMENT: Strong in product development and experienced in working with various mills and factories to develop fabrics and styles.• BRAND & SKU STRATEGY: Develop and implement SKU plans, analyzing past sales data, projecting future needs, and incorporating customer feedback to achieve an average of 87% adoption rate.• MARKET RESEARCH: Conduct extensive research through shopping, online platforms, tradeshows, and competitive analysis to ensure products align with market demands and brand identity.• COLOR & TREND DEVELOPMENT: Create color palettes derived from trend research, WGSN insights, and brand DNA, guiding the design process to align with market trends and customer expectations.• COLLABORATION & COMMUNICATION: Lead sketch reviews, coordinate with sales, production, and PD teams to ensure timely and quality product development, and maintain consistent communication with all stakeholders.• COST MANAGEMENT & MERCHANDISING: Oversee the creation of merchandise sheets, swatch cards, and the development of cost-effective solutions without compromising quality.• SALES & MARKETING SUPPORT: Develop trend reports, brand identity presentations, and marketing tools for buyer meetings, consistently securing new opportunities and maintaining strong partnerships.• SHOWROOM & SAMPLE MANAGEMENT: Set up showrooms, manage sample logistics, and conduct comprehensive reviews, ensuring all products meet brand standards before market launch.• PRODUCT LIFECYCLE MANAGEMENT: Lead the PLM development, ensuring seamless integration of design, production, and marketing strategies to meet business objectives.

San Francisco, Ca, Us

Taught courses in Design, Denim Construction, Color Theory, and Fabric Science for undergraduate and graduate programs, consistently receiving high student satisfaction.

Weightlifting Statistics: Olympic weightlifting statistic data for web and app.Working with a client of National Olympic weightlifting coach.• Building statistic data web and app for Weightlifting Statistics• Conducting research - quantitative and qualitative• The process includes sketching, user flow, user persona, wireframe,content strategy, low & high fidelity prototypes, and branding• Tools: HTML, CSS, Javascript, Github, Figma, IOS, Amplitude, Usertesting

San Francisco, Ca, Us

• Transformed complex problems into easy-to-use designs for users• Presented, communicated, and always looked for additional opportunities toimprove• Incorporated research from multiple sources into presentation slides to deliveractionable recommendations that inform design and business strategy

Chicago, Il, Us

• Managed Men’s Knitwear, Activewear, Sweaters, and Outerwears categories.• Responsible for $125M+ annual sales volume under private labels.• Led cross-functional teams, researched market trends, and mentored a design team.

Fashion Consulting BusinessFebruary 2014 - December 2018• Built a thriving fashion business focused on activewear fashion• Helped fashion startups build websites, designed seasonal collections andmanufactured their products

Düsseldorf, Nrw, De

• Specialized in Knitwear and Sweater, increased "Essentials" business by 25%.• Conducted trend research globally, collaborated for timely garment execution.

New York, Ny, Us

• Specialized in Knitwear and Sweaters, designed for 40% of the Tasso Elba business.• Reduced expenses by creating original designs and streamlined approval processes.

New York, Us

• Designed new sweater collections• Programmed and operated Stoll industrial machines.

Bachelor Of Fine Art, Fashion / Graphic Design

Management Information System