Who is Shanna Boland? Overview
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Shanna Boland is listed as Director at The Forge, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Shanna Boland.
Shanna Boland previously worked as Director, Commercial Strategy at Kantar and Associate Director at Kantar. Shanna Boland holds Master Of Arts (M.A.), Economics And Development (Ppe) from University Of York.
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The Forge
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Profile bio
About Shanna Boland
A senior brand strategist with a specialism in quantitative insights and analytics. Experienced in managing multidisciplinary teams to help brands grow through insight-driven, commercially viable and sustainable growth strategies. Passionate about balancing creativity and commerciality, creating simplicity from complexity, and telling meaningful, consumer-centric stories that turn insights into action.
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8 roles
Shanna Boland work experience
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Director
The Forge is an insight-led growth strategy consultancy.We use insight to efficiently and effectively develop strategies for profitable growth across a range of consumer & customer driven business challenges.We work on the following types of project: - Profiling future opportunities for growth- Strategic Innovation Projects- Creating models for behaviour change- Building category and market understanding- Defining consumer and customer-led strategies- Making commercial sense of trends and changeEveryone at the Forge is director because an exclusively senior team means we can work differently to other agencies; our time is only spent on projects working with clients.We create powerful and insightful perspectives on the world by more effectively drawing together existing and emerging sources of information. Genuine insight is created by applying effort and inspiration to those sources; merging them together to reveal true opportunities for driving action.All of our projects are bespoke and all have flexibility built into them from the start, but on every one we will ensure we extract maximum value from what you already know.Since 2013 we’ve been fortunate to work on some incredible challenges with some of the world’s best businesses. This includes Unilever, Tesco, J&J, Zurich, Pepsi, Pernod and Samsung.THE FORGE. IT'S IN OUR NAME:(v) To create something strong, enduring and successful(v) To move ahead with increased speed and effectiveness(v) To bring into being through concentrated effortwww.thisistheforge.com
Director, Commercial Strategy
Aug 2021 - Mar 2022
Associate Director
Apr 2019 - Aug 2021
Associate Director
We are a Brand Strategy Studio based in Soho, London. We help people inspire change within their business to drive growth for their brands. We are a multi-disciplinary team of insight, brand, creative and digital design experts working with global brands such as Unilever, Samsung, SABMiller, Viacom, PepsiCo, and eBay to help solve their biggest challenges. www.mash.uk.com
Nov 2016 - Apr 2019
Senior Brand Strategy Consultant
We are a Brand Strategy Studio based in Soho, London. We help people inspire change within their business to drive growth for their brands. We are a multi-disciplinary team of insight, brand, creative and digital design experts working with global brands such as Unilever, Samsung, SABMiller, Viacom, PepsiCo, and eBay to help solve their biggest challenges. Our four key areas of expertise are: TANGIBLE INSIGHT - We collide diverse sources of insight to create a simple powerful story, and then make it live. OPPORTUNITY ROADMAPS - We identify platforms of growth, with a clear map of where to go and how to get there. CREATIVE COLLABORATION - We bring together the right people, stimulus and creativity to craft breakthrough ideas. INTERNAL IMPACT – We engage and influence internal audiences through multimedia storytelling.
Jul 2014 - Nov 2016
Senior Consultant
Senior Consultant (since January 2014)Consultant (since June 2012)Research Analyst (June 2011 - June 2012)- Manage projects for a variety of clients across different industries, including media, technology and financial services- Provide insight and advice on pricing and packaging strategy, customer retention and acquisition, marketing communications and product development- Use advanced analytical techniques including conjoint, MaxDiff and segmentation analysis
Jun 2011 - Jul 2014
Project Assistant
Friedrich Ebert Foundation
- Participated in the planning and realisation of projects on British, German and European current affairs- Researched various political topics and identified suitable speakers from politics and business- Liaised with partner organisations and event participants- Drafted and translated academic reports, letters, press releases and other documents in English and German- Maintained and updated the foundation’s website- Supervised interns- Communicated projects to target audiences and managed events effectively as part of a small team
Sep 2009 - Jun 2011
3 education records
Shanna Boland education
Master Of Arts (M.A.), Economics And Development (Ppe)
University Of York
Master Of Arts (M.A.), Political Science (Major), Medieval And Modern History
Erasmus Exchange Year, Politics
FAQ
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What company does Shanna Boland work for?
Shanna Boland works for The Forge.
What is Shanna Boland's role at The Forge?
Shanna Boland is listed as Director at The Forge.
Where is Shanna Boland based?
Shanna Boland is based in London, England, United Kingdom while working with The Forge.
What companies has Shanna Boland worked for?
Shanna Boland has worked for The Forge, Kantar, Mash Strategy Studio, Mash Strategy Ltd, and Kae.
How can I contact Shanna Boland?
You can use AeroLeads to view verified contact signals for Shanna Boland at The Forge, including work email, phone, and LinkedIn data when available.
What schools did Shanna Boland attend?
Shanna Boland holds Master Of Arts (M.A.), Economics And Development (Ppe) from University Of York.
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