Shanna Walker Email and Phone Number

Managed the strategic development and execution of 360 targeted national advertising & promotional partnerships across all platforms and marketing channels in support of programming and products. Responded to RFP across all platforms and responsible for execution. Collaborated cross functionally with creative, CRM, events/sponsorship, consumer research, sales personnel, legal and finance. Effectively managed media and digital marketing budgets across all major product campaigns.

Managed RFPs across five categories collectively contributing $45M+ in incremental revenue from zero-share. Collaborated with agencies to ensure brand objective is met per objectives/goals. Sustained in-depth knowledge of consumer and marketing industry trends to help create unique partnerships and live activation. Partnered with respective teams and the digital Salesforce to enhance go-to market strategy while remaining competitive and relevant within the marketing landscape.

Effectively drove and acquired 30% of all incremental sales. Accountable for the development and deployment of marketing assets in coordination with creative, production and licensing agencies, resulting in measurable increases across linear/digital engagement. Coordinated with creative teams to activate various media campaigns including linear and digital programs. Act as day-to-day marketing expert as key point person for with agency partners to create priority holistic go-to-market elements.

Drove $25M in ad revenue through creation of sponsorship opportunities for digital video, and branded content. Worked closely with Social/Digital Opps teams to ensure seamless multi-platform ad opportunities are being developed, executed and brought to market. Managed invoices, service agreements and deal memos with talent and agencies while maintaining client and agency relationships. Managed the creation of sales support materials including but not limited to recap decks, case studies and one-sheets.

Supported SVP of Advertising Sales and Strategic Operations with creative initiatives and administrative services. Assembled and analyzed information; prepare reports, agendas, and correspondence as required as well as initiating and execute media lists for annual Upfront events and assisting with various inquiries. Manage One-Sheets on current television programming; construct program highlights and branding information for digital campaigns for Account Executives.

Assisted Brand managers in implementation of numerous sales, marketing, and public relations campaigns. Installed marketing displays and ensure that brand advertising materials are placed strategically in an account territory while establishing relationships with high profile accounts in order to increase distribution and drive volume of specific brand. Updated twitter feed and other social networks to support Account Executives personalities in identifying digital trends to endorse products and events.