Shannah Segal Email & Phone Number

Brisbane, Australia

The University Of Queensland

• Worked under broad direction and as part of an integrated team to increase brand awareness, consideration and preference amongst prospective students in South-East Queensland through effective delivery of UQ’s corporate advertising, student recruitment and event campaigns• Managed relations with UQ’s media and creative agencies to develop, produce, rollout and review multichannel advertising campaigns including exploration, application and finalisation of creative territories and assets, and planning and optimisation of paid advertising schedules• Collaborated with IPSOS Market Research on creative concept testing, brand tracking and advertising effectiveness research to measure brand health, competitive positioning, campaign recognition and recall among current/prospective students, influencers, and general population• Managed UQ’s $2.8 million corporate advertising budget to support effective delivery of campaigns including prompt approval, recording and payment of expenses, and following competitive procurement processes to obtain best value from sustainable suppliers• Introduced a more sophisticated use of social and digital media, including hyperlocal targeting, re-marketing strategies, dynamic messaging, A/B testing and influencer marketingACHIEVEMENTS: • Managing the 2017 Student Recruitment campaign, which supported UQ regaining its market leadership position in domestic first preference QTAC on time applications for Sem 1 2018 entry• Negotiating Google’s involvement in the 2016 UQ Brand campaign• Working as Associate Producer on 'Food Lab by Ben Milbourne' - a 13 episode pop-science television series for Channel 10, produced in partnership with UQ• Performing higher duties as Marketing Manager through January 2018

Brisbane, Australia

• Worked as part of an integrated team to develop and implement strategic and operational activities to help generate fundraising revenue and raise UQ’s profile in the community• Managed logistics for a variety of domestic and international alumni events including class reunions, the Global Leadership Series and UQ Alumni Awards from conception to completion• Facilitated relationships between key alumni and Prospect Managers to create opportunities for revenue generation worth thousands of dollars• Profiled alumni cohorts and enhanced reports on engagement key indicators by improving metrics in Raisers Edge: the University’s database of recordACHIEVEMENTS:• Increased uptake of UQ’s Reunion Program by 180% and was subsequently awarded the 2014 Educate Plus Award for Excellence in the Alumni & Community Relations Campaign category• Received commendation at the 2015 UQ Staff Awards for Excellence in Service

Brisbane, Australia

• Worked with Faculty, researchers and Centre management to proactively and strategically identify a representative range of media stories and promotional opportunities for UQCCR• Produced original, engaging and scientifically-correct copy for print, multimedia and online publications with relevance to their target audience and including the use of key messages• Liaised with national and international media across print, radio and television to maximise positive coverage for UQCCR, responding to media enquiries and coordinating media visitsACHIEVEMENTS:• Writing, designing and producing the UQCCR 2012 Annual Report• Managing a site visit for senior advisors from the Premier’s Office and Office of the Queensland Chief Scientist

Brisbane, Australia

• Worked as part of an integrated team to develop and implement marketing communications strategies for major exhibitions, their associated programs and events, over five key phases: media announcement, pre-awareness, opening week, exhibition duration and last weeks• Collaborated with the Gallery’s media agency to drive exhibition awareness, attendance and momentum through effective delivery of targeted, multichannel advertising campaigns• Developed collaborative advertising campaigns with tourism partners (Brisbane Airport Corporation, Brisbane Marketing, Queensland Rail, Tourism and Events QLD, Virgin Australia) to bolster national positioning and attendance amongst key audiences in the national marketACHIEVEMENTS:• Coordinating advertising and promotions for the Gallery's largest and most significant exhibition ever, titled 'Portrait of Spain: Masterpieces from the Prado', which attracted 111,830 visitors to the exhibition, and generated an economic benefit of $4.27 million to Queensland

Brisbane, Australia

• Maintained and developed OQ’s audience/supporter base in metro and regional Queensland through planning, delivery and review of multichannel marketing communication strategies for subscriber renewal and acquisition, single ticket sales and attracting new audiences• With the Marketing Manager, liaised and developed ticketing operations and sales strategies to maximise box office revenue with the company’s ticket services provider QTIX• Briefed and collaborated with OQ’s creative agency and other production houses to schedule, plan and produce high-quality and imaginative marketing material to meet campaign objectives ACHIEVEMENTS:• Generating $3.6 million in Box Office sales over two years• Producing a viral campaign that increased OQ's online database by 87% in three months• Driving a website redevelopment that increased site visits, page views and session duration by over 100% on the year prior

Gold Coast Area, Australia

• Collaborated with external presenters and promoters to deliver marketing services that generate event awareness, drive ticket sales and increase Box Office revenue• Maximised positive media coverage through production and distribution of press releases, effectively pitching stories, and maintaining extensive regional and metropolitan media contracts across print, radio and television • Led the implementation of data management/communication platform, Vital Statistics, which improved the Centre’s ability to segment and target customers, and identify consumer trendsACHIEVEMENTS:• Managing marketing and promotions for over 300 sold-out shows and events• Generating more than $8 million in advertising value equivalency over four years• Invited by the Arts Council of Australia to be a guest panellist at the 2010 Australian Arts Marketing Summit to discuss my experience using Vital Statistics

Bachelor Of Marketing, Marketing And Event Management

Cert Iii In Multimedia, Video/Sound, 2D Animation, Web Design And Graphic Design