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Account Program Manager, - Manage the development and deployment of all client’s online campaigns.- Ensure that all of the client’s key performance indicators and online project marketing benchmarks aresuccessfully attained within the projected timelines and budget.- Helped clients develop and execute their online campaigns, with relation to e-mail, social networking, landingpages, online surveys and webforms.- Collaborate with the sales team to re-negotiate contract terms that benefit both Silverpop and the client.- Provided consulting and feedback to various clients about their existing and potential online campaigns andprojects.- Direct clients on email marketing strategies, as well as how to successfully incorporate their e-mail campaignswith their website and their other online marketing initiatives such as their social networking sites/postings,special banner ads, campaigns and targeted landing pages.- Created detailed report overview for various clients to go over their benchmarks and results from their variouscampaigns.- Worked in Silverpop’s main applications, for B to C Clients and B to B Clients to help clients with their variousneeds.- Helped clients with their social networking initiatives on Facebook, LinkedIn, MySpace, Twitter, etc.- Helped clients establish their brand through their e-marketing initiatives- Served as project liaison between the clients, sales reps and the technical team to help with the complicatedtechnical integration projects- Wrote the necessary follow up technical and non-technical requirements and process documents of theimplemented projects that I worked on, on behalf of my various clients.- Helped with the editing of the client’s HTML when necessary during development and testing, especially whenunder tight deadlines.Specialties: - Project Management- E-commerce development- E-mail Marketing- Paid Search- Affiliate Marketing- Web Analytics- ROI Reporting- Search Engine Optimization
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Marketing DirectorRegions Financial Services Mar 2023 - PresentKingston , Kingston, Jm -
Manager, Crm StrategyRent. Oct 2022 - PresentAtlanta, Ga, Us -
Manager, Email MarketingRent. Jun 2017 - PresentAtlanta, Ga, Us
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Account DirectorResponse Media Jun 2016 - May 2017Atlanta, Ga, UsManaging Client Account, Budget and Growing the Account. -
Account ExecutiveResponse Media Dec 2012 - May 2016Atlanta, Ga, UsEmail Marketing and CRM.
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ProducerMoxie Interactive Nov 2010 - Nov 2012Atlanta, Ga, UsProject ManagementAccount ManagementEmail and Mobile App Marketing -
ProducerMoxie Interactive 2010 - 2011Atlanta, Ga, Us
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Program Account ManagerSilverpop Systems, Inc Jun 2008 - Oct 2010Manage the development and deployment of all client's online campaigns.Ensure that all of the client's key performance indicators and online project marketing benchmarks are successfully attained within the projected timelines and budget.Helped clients develop and execute their online campaigns, with relation to e-mail, social networking, landing pages, online surveys and webforms.Collaborate with the sales team to re-negotiate contract terms that benefit both Silverpop and the client.Provided consulting and feedback to various clients about their existing and potential online campaigns and projects.Direct clients on email marketing strategies, as well as how to successfully incorporate their e-mail campaigns with their website and their other online marketing initiatives such as their social networking sites/postings, special banner ads, campaigns and targeted landing pages.Created detailed report overview for various clients to go over their benchmarks and results from their various campaigns.Worked in Silverpop's main applications, for B to C Clients and B to B Clients to help clients with their various needs.Helped clients with their social networking initiatives on Facebook, LinkedIn, MySpace, Twitter, etc.Helped clients establish their brand through their e-marketing initiativesProvided training to various clientsServed as project liaison between the clients, sales reps and the technical team to help with the complicated technical integration projectsWrote the necessary follow up technical and non-technical requirements and process documents of the implemented projects that I worked on, on behalf of my various clients.Helped with the editing of the client's HTML when necessary during development and testing, especially when under tight deadlines.
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Client Support SpecialistSilverpop Systems, Inc Jul 2007 - Jun 2008Proficient with Silverpop's web based software such as Marketer and Survey and knowledgeable of other Silverpop applications like the API and Transact.Assist clients with their e-mail marketing questions and help provide solutions to client's questions and concernsProvide customer support to Silverpop products with various clients across all platformsProvide training to new clients when neededRebuild and test mailing templates for various clients with mailing template problemsAssist with Silverpop new hire training and web training for new clients.
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Account ManagerSilverpop Jul 2007 - Oct 2010Armonk, New York, Ny, UsProject Management of several e-mail marketing projects, Develop and coordinate projects and mailings and other deliverables for assigned clients. Provide high level monthly reporting. Identify complex technical or customer related issues quickly and escalate as required. -
VolunteerPolitical Campaign 2008 - 2008
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Internet Marketing SpecialistBenchmark Brands Jan 2006 - Jun 2007Manage sales and performance of Amazon and Comparison Shopping Engines(CSE)Dealt with external CSE vendor to monitor ROI, CPC Rates, A/S Ratios and sales.Project Manager for Amazon data feed - to sell products and optimize sales on Amazon.Assisted with E-mail campaigns, distribution and landing pages.Created marketing pages and developed marketing campaigns to appear on-site and with partnering vendors.Worked with creative team to develop billboards/banners and other promotional on-line material to post on-site and with other on-line media outlets.Responsible for one of the; Analyze on-line sales and product's on-line performance.Assisted with on-line merchandising, ensuring new products are live with current campaigns and directing their on-line presentation.Assist in increasing site conversion and optimizing sales.Managed the update of content and site for SEO and helped with the ongoing maintenance.Helped with their direct marketing plans, made sure it coordinated with the e-commerce plans
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Business Analyst/Sales Representative/Web DesignAccent Décor Jun 2003 - Jan 2006Designed and maintained Accent Décor's first interactive web site - www.accentdecor.com.Project Manager for the development of the e-commerce site Coordinated the designs and plans for the site with the Marketing Dept. and the outside Developers.Completed sales cycle from order to shipment.Represent and sell the company's products at their trade shows.Provide customer serviceSolicit new business through marketing plans, e-marketing, direct mailing, research and cold callingResponsible for meeting monthly sales goalsPrepared and presented marketing reports to track marketing and advertising tools.Optimized the site for search engine optimization (SEO)
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Volunteer Teacher2003 Global Volunteer Network Cape Coast, Ghana Jan 2003 - Mar 2003Taught children age's 10 - 15 math, literature and computer studies.
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Marketing Developer And CoordinatorTheatrical Outfit Jan 2001 - Jan 2003Atlanta, Ga, UsCreated and distributed all e-marketing promotional materials with HTML and Microsoft Outlook.Managed the company's e-mail address databank.Wrote Press Releases for upcoming performances/events. -
Volunteer TeacherAbura Montessori 2002 - 2002
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Intern - Analyst/Help Desk SupportCingular Wireless May 2000 - Aug 2000Dallas, Tx, UsGhosted all new computers and set up workstations.Called vendors to report problems/ Trouble-shoot computers.
Shanna Thompson Skills
Shanna Thompson Education Details
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Rutgers UniversityOnline Marketing -
Georgia State UniversityBusiness Administration; Computer Information Systems And Marketing
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Georgia State UniversityComputer Information Systems
Frequently Asked Questions about Shanna Thompson
What company does Shanna Thompson work for?
Shanna Thompson works for Regions Financial Services
What is Shanna Thompson's role at the current company?
Shanna Thompson's current role is Marketing Director.
What is Shanna Thompson's email address?
Shanna Thompson's email address is sh****@****ath.com
What is Shanna Thompson's direct phone number?
Shanna Thompson's direct phone number is +177093*****
What schools did Shanna Thompson attend?
Shanna Thompson attended Rutgers University, Georgia State University, Georgia State University.
What skills is Shanna Thompson known for?
Shanna Thompson has skills like Email Marketing, E Commerce, Seo, Online Advertising, Social Networking, Online Marketing, Web Analytics, Marketing, Html, Saas, Account Management, Project Management.
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