• Direct up to 30 employees in the operations of the full-service provider of event décor, design, and linen rentals• Lead the strategic planning and execution of up to 500 events per year with individual budgets reaching $50,000• Oversee all aspects of the company including sales, marketing, business development, and financial management• Guide the internal and external communications strategy to ensure effective and consistent brand messaging• Author content on a daily basis for several online channels including the website and social media accounts • Build and nurture relationships with clients to understand needs and tailor designs to their unique specifications• Accountable for the team recruitment, hiring, training, scheduling, and performance evaluation and management• Deliver sales proposals, prepare event quotations, negotiate contract terms, and secure new customer accounts Key Achievements:✔ Grew annual revenues to $900,000+ by building an expansive client network, initiating preferred supplier status with 25 vendor partners, and securing countless clients through referrals and word-of-mouth marketing✔ Selected as a Top 40 under 40 Finalist in 2019 from Avenue Magazine, received the Woman of Inspiration Award in 2018 for the Mompreneur category and became a finalist in the Game Changer category in 2017 ✔ Featured in KNOW Magazine as one of Calgary’s top 100 Women in Business to Watch for 2018 and earned media coverage from leading magazines such as The Knot, Rocky Mountain Bride, Bridal Fantasy, and Confetti Magazine✔ Won 20+ awards including 6 Wedding Experts Awards, 4 Wedding Couples Choice Awards, 4 WedBiz Creative Talent Awards, the Wedding Fair Grand Champion in 2017, and the Wedbiz Outstanding Service Award in 2019✔ Established a following of 2,500+ followers for both Facebook and Instagram through effective online engagement✔ Achieved a remarkable retention rate with several team members staying with the company for over 8 years

• Founded the organization that provides clients a one-stop shop for their events with over 60 partner vendors• Facilitate showroom meetings with prospective clients to showcase the vendor services and event mockups• Conduct market research, identify potential Event Core members, deliver proposals, and onboard new partners • Work with vendor partners to launch marketing campaigns, raise brand awareness, and generate new business Key Achievements:✔ Co-designed the annual lookbook magazine and produced all of the promotional content by directing photo shoots, casting models, recruiting the creative team, and overseeing the final delivery of the finished product✔ Increased revenues to $150,000+ per year by building a reliable membership base and attracting lucrative accounts✔ Played an integral role in evolving several start-up businesses by expanding their presence through Event Core

• Led the development and implementation of the communications and marketing programs for the premier private golf club with over 500 member shareholders and a clubhouse that can accommodate 250+ guests for special events• Planned and launched integrated marketing campaigns across multiple channels to drive yearly revenue growth• Tasked with booking events, selling membership shares, and hosting tours of the renowned catering facilities• Compiled and submitted monthly newsletters to promote upcoming events and club news for shareholders• Administered the club website and social media accounts by uploading appealing content on a regular basis • Participated in monthly board meetings, composed stakeholder agendas, and recorded and distributed minutesKey Achievements:✔ Expanded the shareholder waiting list from 0 to over 30 high value prospects by orchestrating a direct mail marketing campaign and creating a trial membership program that successfully attracted target demographics ✔ Contributed to growing food and beverage revenues from under $1 million per year to over $3 million by pioneering member engagement programs and shareholder initiatives to encourage event participation✔ Designed the club website and sold the most valuable individual share in company history worth over $160,000