Shannon Spence Email & Phone Number

New York, Ny, Us

Fort Lauderdale, Fl, Us

Fort Lauderdale, Fl, Us

Manage digital staff in daily Client and Media Partner relationships while working alongside integrated teams in strategic development, execution and driving in-store and online sales growth. Additional responsibilities include participating in all aspects of executing digital campaigns, including research and strategic development, vendor selection, creating and issuing of vendor RFP's, initial planning/negotiations, implementation, monitoring, optimization, analysis, and reporting.

Fort Lauderdale, Fl, Us

Fort Lauderdale, Fl, Us

Responsible for guiding the digital team in evolving CTR KPIs to executing against data driven decisions, developing and facilitating departmental procedures to organize digital staff and assist with time management, created and established 30-60-90 day processes for new employees, and worked with teams to identify and evaluate digital tools for Agency implementation. Additionally, was tasked with guiding planners, assistants and interns in trainings to further their career and growth within the Integrated team.

New York, Ny, Us

Acting as the day-to-day point of contact for a select set of accounts, my primary responsibilities are to manage/execute strategic planning and supervise the tactical planning, ensuring the optimal use of the Client’s investment and the account profitability. Key tasks and responsibilities include, but are not limited to working with offline and online teams to develop strategies for digital media plans, development and issue of RFP’s for online media vendor community, evaluation and review of media vendor’s proposals, conducting media research/analysis, utilizing online media tools such as comScore, crafting digital media plan recommendations, set up media campaigns, Develop and issue insertion orders to vendors, negotiating buys/make goods and specific terms when needed with reps, maintain media plan flowcharts, reconcile digital media invoices, issue credits if needed, maintain client relationship and present reports to the client team, and training/assisting assistant media planners/interns.

New York, Ny, Us

New York, Ny, Us

Executed both broadcast and digital media efforts geared toward General Market and Hispanic target audiences.Time spent in this position allowed for me to learn and demonstrate knowledge of digital media planning/buying by way of research, execution, developed vendor relationships, etc. Additionally, I maintained dual departmental (Digital/Broadcast) responsibilities while learning to plan and buy against a Hispanic target audience, negotiated and purchased media inventory based on Client goals, worked with local stations to create quarterly competitive insights on Market SOV, and conducted media research/analysis, utilizing online media tools such as comScore and Compete.

Fort Lauderdale, Fl, Us

Began a career with Zimmerman as an Assistant Media Buyer learning the tools, process and strategies behind creating a media campaign for Autonation and Automotive Clients. Within eight months was promoted to Junior Media Buyer, buying traditional media for Automotive and Retail Clientele while working my way toward becoming a Media Buyer. During my time at Zimmerman I compiled research information to plan and execute effective campaigns against media goals and criteria set by clients; maximized campaign performance through rate/schedule negotiations with local Broadcast Television, Cable, Radio, Newspaper & Digital representatives; tracked and reported post campaign results and handled invoice collection, reconciliation and discrepancy resolution.Clientele list varied from Regional Automotive dealerships such as Autonation and Yark Automotive to Retail business such as Pep Boys, Value City Furniture, hhgregg, Party City, Lennar Homes, Steak 'n Shake, Jackson Hewitt, and Friendly's Ice Cream within several DMAs.