Shannon Danforth, Cmp Email & Phone Number

Cambridge, Ma, Us

Cambridge, Ma, Us

Cambridge, Ma, Us

Boston, Massachusetts, Us

 Implement strategic marketing plans to target ideal audience for road shows to meet attendance goals Build and test registration pages while monitoring all incoming registrations, researching the attendee to ensure they meet the partners requirements to attend Use Cvent and Salesforce for event management from sourcing the event, marketing, event webpage, registrations, onsite execution and budgeting  Manage the event marketing team, editors, and conference producers to ensure they are meeting vital deadlines Create and manage the projects budget by preparing cost analysis based off historical data and current market trends Negotiate all food and beverage pricing, room rates, attrition, room rental, transportation and security services.

Bethesda, Md, Us

 Review and evaluate overall current market trend, including competitors’ strengths and weaknesses, economic status, and supply and demand to drive effective sales strategies against the competitors  Track, verify, and solicit new catering business to meet and exceed revenue goals  Collaborate with management team in designing and implementing catering sales plan focused on revenue, customers, and market  Create and oversee catering sales revenue and operation budget, as well as produce forecasting reports  Conduct terms of contracts and pricing negotiation for meeting space and sleeping rooms  Actively communicate with preferred vendor, while ensuring property insurance and paperwork for propertyKey Accomplishments:  Successfully generated $2.3M in catering revenue (against $1.8M goals) and $395K in room revenue (against $300K goals)  Acquired and maintained 100% of customer satisfaction rate on sales phase  Grew revenues by $155K year to date, while decreasing expenses by 0.2% from previous year and providing return on investment for both owner and Marriott International  Combined all effective marketing strategy and promotional materials for events at the hotel  Improved the number of wedding booked from 8 in 2016 to 16 in 2017

Bethesda, Md, Us

 Provided expert management to three-star and three-diamond downtown Boston convention hotel with more than 70,000 square feet of meeting space and 1,144 guest rooms Took full charge of coordinating various events including citywide conventions, high-profile galas, non-profit fundraisers, and large corporate groups with 100 to 650 peak room nights and attendance ranging from 200 to 2,500 attendees with a total of $6.5M year-to-date in sleeping room and catering revenue Proactively interacted with customers regarding meeting details for food and beverage as well as audio visual Ensured proper selection of meeting room setups to fully utilize general and breakouts sessions, and exhibits halls Dealt with all events documentation, which include event orders, resumes, coversheet, and final billing, while continuously interface with all hotel departments for seamless event facilitationKey Accomplishments:  Drove efforts in maintaining an average of 90.9% in event planning customer satisfaction Expertly oversaw group housing coordinators encompassing daily tasks fulfillment, training, and monthly meetings; thereby improving overall engagement score for the department from 71% to 85% in 2015

Bethesda, Md, Us

 Spearheaded the daily operations of a luxury downtown Boston leisure hotel consisting of more than 18,000 square feet of meeting space and 412 guest rooms  Keenly assessed all groups with sleeping rooms and space reservation to guarantee blocking during sales phase, while assigning groups to appropriate event manager  Closely communicated with customers on their meeting and sleeping room needs involving audiovisual, room set, sleeping room reservations, food and beverage, shipping and receiving, decoration, billing, budget requirements, and transportation needs Key Accomplishments:  Exemplified expertise in attaining 85% excellence in overall event satisfaction and 89.5% excellence in overall planning  Presided over high-end corporate meetings with approximately 250 peak room nights and attendees ranging from 100 to 600 which generated more than $3.7M in total revenue for the hotel

Bethesda, Md, Us

 Oversaw the entire operations of more than 12,000 square feet of meeting space and 433 guest rooms at large tech-focused Cambridge hotel Handled the preparation of all event documentation and administered group room blocks and meeting space Handled various large social accounts, including fundraising galas, weddings, and holiday parties Directly controlled customer budgets to boost revenue and fulfill customer needs Assumed accountability in forecasting group sleeping rooms and event revenue, including catering and audiovisual for all groupsKey Accomplishments:  Surpassed set goals by 10 points for event overall experience and 8 points for overall planning experience  Spearheaded corporate groups ranging from 75 to 250 total attendees that produced more than $2.5M in total event revenue

Bethesda, Md, Us

 Successfully managed more than 450 groups within 12 months Prepared all event documentations for small groups with short booking windows Ordered all necessary equipment and materials for the event including chairs, linens, pads, pens, and any additional items requiredKey Accomplishments:  Received recognition as the Manager of the Quarter in the fourth quarter of 2011 Held responsibility in managing small corporate groups ranging from 5 to 100 attendees with a total of over 455 groups that generated $2.2M in hotel revenue

Bethesda, Md, Us

Research and qualify all incoming sales leads, then monitor and analyze all the different buying and selling trends of global accountsCross-sell different Marriott packages to customers and negotiate particular ratesExtract data from internal Customer Relationship System, export and sort data into MS ExcelTrack multiple corporate accounts and create reports based on the Marriott's internal data sources and stakeholder needsCollaborate with the team to make sure there is follow up with all inquires and customer requests in a detailed and timely fashionIn charge of creating and editing all proposals and sales agreements between vendors and customersEffectively communicate with internal and external customers to ensure their requests are metCoordinate schedules with sales team , other departments, and stakeholders for meetings, travel arrangements, group activities, and conference calls Track five sales manager's account closing ratios and observe their monthly goalsMonitor and follow-up with any events that are on a "hold" statusMaintain manager's mailing lists and account team rosters. Process expense reports

Bethesda, Md, Us

Responsible for creating and revising proposals and event detailsCreate, manage and maintain all Marriott social sales agreementsDetail and coordinate food and beverage, audio visual and set up of all events Attend and supervise all social events to make sure they are executed correctlyFollow up with all inquires and customer requests in a detailed and timely fashionAssist the Catering Sales Manager with prom, holiday party, and rehearsal dinner solicitations Prepare and edit all solicitation and promotional materialsCollaborate with multiple departments to customize meeting proposals to meet customers budgetary restrictions.Work extensively with a Customer Relationship System

Bachelors Of Arts, Communication

Education record

Bachelors, Communication