Shannon works directly under the CEO, Hilary Borndahl to deepen relationships with the existing Fortune 500 clients, achieve their analytical needs, and discover new opportunities to support their business goals and growth.As a first-choice Marketing Mix Modeling (MMM) boutique supplier, Miix Analytics Inc. offers world-class consulting services powered by strong analytics to clients across Canada, the USA, and internationally. Through advanced analytics, Miix identifies which elements deliver the strongest ROI and what opportunities exist to optimize the marketing mix, providing clients with the confidence they need to make data-based decisions to achieve their KPIs and drive growth.

Shannon specializes in turning mortgage, real estate and market research into content marketing strategies and opportunities that drive results. She analyzes industry information and macroeconomic indicators to identify trends and communicate opportunities and solutions through multiple content marketing channels that creates value for mortgage brokers, consumers, Realtors, investors and industry stakeholders. Additionally, she works with multiple departments to align their resources to the communication strategy. Shannon is a subject matter expert. Her work includes delivering the weekly market update for company brokers, drip emails and engagement campaigns, training program content, reporting insights, internal and external communications, strategy briefs, press releases, website content, guidebooks and sales decks.

Scene Creative Content is an award-winning writing team that produces thoughtful, valuable content marketing designed to improve SEO, readership, sales, website ranking for company websites, marketing materials, advertising campaigns and more. We crafted content strategies and impactful copy for hundreds of B2C and B2B-focused companies across North America, spanning over 50 different industries.Key Accomplishments:-Designed content strategies and value propositions, that produced high-performing content exceeding targets and goals.-Developed holistic digital brand identities and tailored messaging for clients to increase engagement and sales.-Enhanced client website through unique content experiences that achieved high SEO rankings.-Built and maintained a loyal customer base by delivering exceptional service that consistently achieved results.Awards:Winner of the 2020 Clutch Top B2B Businesses, awarded to companies that have shown they can provide exceptional customer service while skillfully fulfilling their client's needs. https://clutch.co/press-releases/reveals-highest-ranking-b2b-companies-canada-new-report

Shannon managed the analysts and client service coordinators, facilitating over $1 billion worth of high-value commercial real estate transactions across Canada for 11 leaders in the Toronto Capital Markets team.Key Accomplishments:-Skillfully managed the end-to-end RFP process, including writing compelling pitches that generated millions in revenue.-Successfully managed 50+ transactions while supervising the due diligence process and marketing creation for each deal. -Played a key role in supporting the National Capital Markets operational management and driving their strategy forward. -Successfully coordinated high profile business events and facilitated the launch of the CRM platform and Fintrac program.-Provided mentorship and promoted a collaborative work environment that boosted morale, performance, and efficiencies.

Shannon supported the fund manager and team on the asset management of over 100 commercial properties, focusing on lease administration, document management, critical date tracking and arranging/discharging the mortgage loans. She served as the central liaison to ensure efficient communication and exchange of vital data to support informed decision-making and operational excellence.

Shannon provided acquisition and disposition transaction support for the SLIRE fund, which included underwriting and due diligence support to the Head of Canadian Real Estate and Fund Management team. She managed a transaction pipeline exceeding $300M, overseeing critical dates, enhancing due diligence for CIMs, deliveries, property condition documents, legal paperwork, and leases.

Shannon provided support to the Head of Canadian Real Estate, Fund Managers, Portfolio Managers, and Chief Financial Officer, covering both executive administration and property administrative tasks.

Shannon supported Business Services and all levels of management to ensure successful company events and high-profile sales meetings with top ranking businesses.

Shannon acted on behalf of the MTL Leadership team to train managers to generate more sales and perform onboard internal system and manager performance audits. Her role focused on streamlining operations and improving revenue by creating action plans for the managers and also various marketing and sales programs for the company that developed new business opportunities and drove results.

Shannon managed the Onboard Internet Services on various cruise ships. She was recognized as one of the top managers to consistently exceed monthly sales targets, generating millions in profit for the company. She managed between 500-1000 different passenger and crew accounts weekly with a goal of increasing revenue for the company by creating new advertising tools and cross promotional opportunities.

Shannon led the rollout of the Internet Product onboard Princess Cruises. She represented the MTN C-level team, promoting the brand and fostering positive relations with Princess Cruises through exceptional service delivery and seamless implementation efforts.