Strategy Development:- Lead the development & execution of performance marketing strategies across paid social (Meta, Snapchat, TikTok, Pinterest), programmatic, & OOH channels.- Collaborate with internal stakeholders to define marketing objectives, KPIs, & ROI targets.- Stay current on digital marketing trends, platform updates, & emerging opportunities to optimize performance & explore new growth channels.Campaign Management:- Plan, launch, & optimize paid social campaigns to achieve lead generation & CPL targets.- Oversee programmatic campaigns, ensuring they are well-targeted & performing against objectives.- Manage the execution of OOH initiatives, including digital & traditional billboards, transit, & other formats.- Ensure proper setup of campaign tracking, ad creatives, targeting parameters, & audience segments.Creative Strategy:- Collaborate with creative teams to develop compelling ad copy, visuals, & assets that resonate with target audiences & align with campaign goals.- Analyze the performance of creative assets & messaging, providing insights to optimize future campaigns.- Conduct A/B testing on ad creatives, identifying top-performing variations for scaling.Analysis & Optimization:- Monitor campaign performance, analyzing data to derive actionable insights & continuously optimize efforts.- Report on key metrics (CPL, ROAS, CTR, conversions) & provide data-driven recommendations for improvement.- Perform in-depth analysis of the entire marketing funnel, identifying bottlenecks & opportunities for optimization.Budget Management: - Manage & allocate large monthly budgets across all paid media channels, ensuring efficient spend & maximum return on investment.- Track, analyze, & report on budget performance & adjust strategies to meet targets.Collaboration: - Work closely with creative teams to develop compelling ad copy, visuals, & assets that align with campaign objectives.

- Work directly with Account Managers and Account Directors to provide support with client needs - Build, traffic and schedule advertising creative - Proactively monitor, analyze and optimize all online advertising performance from creating an insertion order to post completion - Provide troubleshooting assistance for creative and operations-related issues for all campaigns- Build, traffic and schedule advertising creativeProactively monitor, analyze and optimize all online advertising performancefrom creating an insertion order to post completion- Provide troubleshooting assistance for operations-related issues- Expand and develop client relationships to build and maintain deep-level partnerships.- Thorough knowledge and understanding of all Yahoo Advertising Products and internal systems to respond to general and specialized client requests; including billing inquiries, campaign performance, delivery inquiries, etc.- Maintain and update proficiencies in the digital marketing space.- Focus on client retention, growth, renewal, and client satisfaction.

Create relationships with customers Accurately document deposits and withdrawals to client accounts Process loan and credit card payments

Processed applications and client update forms Established and maintained relationships with representatives and financial advisors Cross trained in different areas in order to help in busy times

Organized existing annuities, insurance and mutual fund filesCreated a system of current contracts between Securities America and sponsor companiesUploaded fully executed contracts to a contract management system for easy retrieval