Shannon Hays Email & Phone Number

Bainbridge Island, Washington, United States

Greater Seattle Area

- Directed corporate and consumer client public relation strategies that created and drove brand awareness. Developed original story angles for consumer goods, client executives, store locations, and special events in the form of published byline articles. Wrote press releases and pitches garnering reporter interest and media coverage including The Seattle Times, Seattle Magazine, and Seattle Met.- Produced, directed, and edited story and brand driven videos for client websites and social media marketing campaigns resulting in a more engaged and informed audience. Clients included the Edmonds Art Studio Tour, ZINC Art + Object, International Plein Air Workshops, and fine artist Andy Eccleshall.- Leveraged social media/digital platforms and e-mail marketing as a tool to promote executive and product awareness with media influencers and consumers increasing sales and public notice.- Designed and managed artistically engaging and easily navigated websites for fine artists and small businesses successfully boosting client sales and online visibility.- Professionally photographed media materials. Published outlets included The Seattle Times, Vanguard Seattle, the Seattle P.I., Blue City Monthly, and Beacon Publishing Inc.- Led group and individual workshops developing client brand strategies and business goals enhancing public appearance while strengthening insular team work, creativity, and engagement. Recently led and workshopped Women Painters of Washington executives in a brand relaunch.- Managed client events, product launches (in store and e-commerce), and art openings.*Samples of my work can be found at www.ShannonHaysCreative.com*

- Directed and wrote communication strategies increasing public engagement and knowledge across the county’s park system. - Marketing Manager for the 2019 Evergreen State Fair bringing in record attendance and gate sales. - Producer and editor of video shorts of the Snohomish County Executive Office, Evergreen State Fair and Snohomish County Parks. - Integral part of the team creating the county’s new visitor facing destination brand of Seattle NorthCountry: True PNW alongside the Snohomish County Tourism Bureau during the critical launch of the county’s first commercial airport terminal (PAE) in Everett.- PIO with the Snohomish County Department of Emergency Management for disaster and crisis communication countywide working with multiple agencies.

Seattle To Bellingham

- Lifestyle writer and photographer for North End Metro Magazine covering boutiques, artists, museums, restaurants, and places of interest. (sample articles in linked media)

Edmonds, Wa

- Managed effective media relations, plans, and tactics for individual shows as well as the gallery in its entirety garnering higher public awareness and original sales. Drove marketing campaigns over multiple digital platforms, and managed event materials resulting in increased sales and public attendance to gala events, shows, and workshops.- Coordinated master calendar of art workshops for both instructors and students increasing class offerings and workshop sales.- Assistant executive overseeing gala planning and art walk events with food, wine, live music, and special guests. - Managed website, inventory, and sales program for the whole gallery: Masterpiece Solutions.- Drove sales on fine art ranging in price and medium.

- Managed creative development and execution of an international short film festival and art experience featuring film, live music, spoken word, art installations, food trucks, filmmaker dinner, after party, VIP lounges, and swag.- Negotiated with venues to secure film fest locations at the best possible price and in prime Los Angeles neighborhoods resulting in a sold-out festival the first year and expansion of the second.- Secured and managed judging panel of industry executives and celebrities from Fox, Liongsgate, and others to pick winners.- Managed overall film fest budget. Secured sponsorship and proper sponsor recognition.- Led and coordinated over 50 volunteers the day of the event pulling together every detail from celebrity handling, press, programs, food, stage managing, to set up and clean up. Co-Emceed on stage the first two years.- Developed, empowered, and encouraged key volunteers to continue leadership and development of MOLAFF before I left my position.

-Managed large-scale events from creative development through execution. Directed staff and coordinated 60 volunteers in multiple teams, from AV through talent, to produce conferences and live weekly shows featuring music, dance, drama, spoken word, and keynote speakers to crowds of 3,000-5,000+ a week. Acted as overall producer and stage manager of events, and on several occasions technical director and camera director.- Produced and developed short films and documentaries ranging in subject matter to be shown at weekly programs as well as separate film and DVD releases.- Mentored, educated, and empowered developing and professional film makers, stage managers, and stage crew resulting in quadrupled volunteer growth and engagement. Organized and produced technical and team building workshops and outings as well as individual couching sessions. Trained in the Myers-Briggs Type Indicator and Clifton StrengthsFinder.

North Hollywood, Ca