Shannon Byrne Email and Phone Number
Shannon Byrne work email
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Shannon Byrne personal email
As an objective-driven, influential, and customer-centric marketing executive, I have gained widespread recognition for accelerating global brand expansion and generating multimillion-dollar revenue growth by creating and delivering strategic marketing campaigns. And I support continuous innovation and the delivery of the organization’s brands and products as a creative and practical leader providing robust insights and strategies. Furthermore, I build, mentor, and empower dynamic teams and individuals to accelerate departmental growth. A few notable accomplishments of which I am incredibly proud include:● Transforming and establishing consistent growth for Aruba’s SMB business segment by driving global branding across 5 countries following the conceptualization and execution of a highly successful small and midsize business (SMB) marketing campaign; delivering an 800% increase in website traffic and a 500% increase in “buy now” clicks since 2020 by designing a robust business strategy and KPIs and building a top-performing team. ● Ensuring the future growth of Aruba sales through a new Amazon channel by creating content and marketing for e-commerce partners. Delivering a 114% return on ad spend (RoAS) in year 1 and a 270% RoAS by the beginning of year 2; driving a 244% annual growth in overall sales within Amazon.● Driving organizational advancement by building Aruba’s first global marketing team while managing the integration of the Hewlett Packard Enterprise (HPE) and Aruba teams, processes, and frameworks following the acquisition. I am excited to expand my professional network and see what the future may hold. If you would like to connect, please contact me at sbyrne447@gmail.com. AREAS OF EXPERTISE Performance Marketing & Integrated Marketing Content Marketing & Digital Media MarketingNegotiation & Strategic CommunicationTeam Leadership & DevelopmentGlobal Business DevelopmentAdvertising & Campaigns Strategic PartnershipsCreative DevelopmentStrategic DirectionGrowth Marketing
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Vice President, Strategic Alliances, Services, And Smb MarketingHewlett Packard EnterpriseDallas, Tx, Us -
Vice President, Global Smb MarketingHewlett Packard Enterprise Jun 2023 - PresentHouston, Texas, UsLed global marketing strategy and execution for SMB/MM segment, driving business development through innovative multi-channel campaigns. • Developed and launched "Smart Choice" program, achieving significant increases in click-through-rate, web traffic, and conversion rates with reduced budget.• Spearheaded partner recruitment campaigns, resulting in the acquisition of 5,000+ partners in North America and increased community engagement and social media followers.
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Senior Director, Smb Marketing | Senior Director, Global Marketing | Director, Global CampaignsAruba, A Hewlett Packard Enterprise Company 2018 - Jun 2023San Jose, California, UsReceived rapid promotions to roles of increasing oversight across global marketing strategy, content creation, and digital execution in recognition for driving business development through comprehensive global marketing plans leveraging digital and social media; selected by senior leadership to drive double-digit sales growth as first head of SMB Marketing. • Secured 75% YoY increase in click-through rate, 25% YoY increase in web traffic, and 25% increase in “buy now” clicks with 20% reduction in budget in 2022 by maintaining Aruba global brand awareness campaign initiated in 2020.• Drove brand awareness across digital channels by launching HPE’s first Instagram and Reddit channels, creating SMB-specific content, and engaging influencers as part of SMB’s social and community plan. -
Senior Manager, Global CampaignsAruba, A Hewlett Packard Enterprise Company 2015 - 2018San Jose, California, UsSelected by executive leadership to lead global campaign management for newly acquired subsidiary of HPE Aruba, overseeing execution of entire campaign strategy for large-scale global marketing initiatives. Created Aruba’s first-ever global team, building organizational structure, operating plan, and business model for new team. • Achieved 120%+ of marketing-generated opportunities goal across multiple quarters, leading growth and development of driven marketing team with expansion of overall Marketing division from 30 to 200. • Established culture of ownership and engagement, hiring top talent inspired by rapid business growth and fostering environment that encouraged performance excellence.
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Senior Manager, Global Marketing Content StrategyHp 2012 - 2015Palo Alto, Ca, UsManaged offshore team of 10 through influence, leading development and execution of content strategy and content creation through global marketing campaigns for HP Networking. Partnered with product management and marketing, technical marketing, and global campaign teams to align business unit, channel, and corporate strategic goals. • Delivered 150%+ quarter-over-quarter (QoQ) web traffic increase by designing and implementing organization’s first end-to-end content life cycle master plan across demand generation, social media, digital media, and online marketing. • Coordinated campus networking and data center campaigns in collaboration with creative agency partners, increasing customer research benchmarks by approximately 40% and exceeding quarterly lead generation goals by 200%. -
Corporate Strategy, Emerging MarketsHp 2011 - 2012Palo Alto, Ca, UsOversaw start-up division charged with promoting HP sales, marketing, and business operations within 14 key growth countries, leading sales strategy and planning to drive business development across all 14 markets and 5 business units. Developed sales strategy and plan and subsequently drove execution through sales teams. • Achieved 20% YoY increase in high-value deals valued at $2M+ collectively by executing effective marketing campaigns in targeted markets and collaborating with internal sales organization to develop pipeline acceleration strategies. • Conceptualized and introduced organization’s first pan-HP incentive program, sales planning, and review process.
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District Manager, Public Sector SalesHp Jan 2010 - Dec 2011Palo Alto, Ca, UsDirectly managed an Inside Sales Team with a $220M annual quota. Oversaw relationship management, development, and monitoring with global Order Management partners, while supporting channel partners. Effectively maximized territory sales and ensured alignment with customer needs/expectations. Key Accomplishments: ► Exceeded 1H11 sales goals by 33% / 3Q11 by 28% (#1 in SLED segment) / 259% of margin goal for FY11.► Achieved 3Q10 sales goals by 43% / 2H10 sales goals by 15% / YoY revenue growth by 10%.► Significantly increased gross margin 4% from 3Q to 4Q and 2% from 4Q09 to 4Q10.
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Manager - Business DevelopmentHp 2009 - 2010Palo Alto, Ca, UsProvided Subject Matter Expert (SME) Sales & Marketing Support across all sales call centers, directing the flow of communication across multiple business lines.Key Accomplishments: ► Drove business up to 30% in revenue growth YoY, while maintaining a consistent 19%.
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Sales & General ManagementPasodoble Architectural Imports 2005 - 2009In a start-up capacity, provided senior leadership across a high-end imported building materials company. Sourced, secured, and maintained strong client relationships through consultative selling methods. Key Contributions & Accomplishments:• Successfully exceeded 1st-year sales goal by 25% / 2nd-year sales goal by over 15% and reduced shipping costs by 40% in 1 year. • Demonstrated expert-level interpersonal communication, collaboration, and negotiation skills by aggressively negotiating favorable rates and effectively streamlining operations. • Generated 35% of sales through innovative, targeted marketing and advertising campaigns to drive the brand. • Developed and implemented a comprehensive, sales-driven business plan that led to securing seed capital.
Shannon Byrne Skills
Shannon Byrne Education Details
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University Of California, BerkeleyMinor In Spanish -
Ie Business SchoolBusiness Administration And Management
Frequently Asked Questions about Shannon Byrne
What company does Shannon Byrne work for?
Shannon Byrne works for Hewlett Packard Enterprise
What is Shannon Byrne's role at the current company?
Shannon Byrne's current role is Vice President, Strategic Alliances, Services, and SMB Marketing.
What is Shannon Byrne's email address?
Shannon Byrne's email address is sb****@****rks.com
What schools did Shannon Byrne attend?
Shannon Byrne attended University Of California, Berkeley, Ie Business School.
What skills is Shannon Byrne known for?
Shannon Byrne has skills like Strategy, Channel Partners, Sales Management, Solution Selling, Crm, New Business Development, Account Management, Management, Sales Process, Marketing Strategy, Leadership, Cloud Computing.
Who are Shannon Byrne's colleagues?
Shannon Byrne's colleagues are Ute Moegelin, Johnathan Jackson, Veenu Jain, Doug Gray, Niranjana Ramaswamy, Katrien Schockaert, Pmp®, Avijit Goswami.
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