Shannon Byrne Email & Phone Number

Dallas, Tx, Us

Houston, Texas, Us

Led global marketing strategy and execution for SMB/MM segment, driving business development through innovative multi-channel campaigns. • Developed and launched "Smart Choice" program, achieving significant increases in click-through-rate, web traffic, and conversion rates with reduced budget.• Spearheaded partner recruitment campaigns, resulting in the acquisition of 5,000+ partners in North America and increased community engagement and social media followers.

San Jose, California, Us

Received rapid promotions to roles of increasing oversight across global marketing strategy, content creation, and digital execution in recognition for driving business development through comprehensive global marketing plans leveraging digital and social media; selected by senior leadership to drive double-digit sales growth as first head of SMB Marketing. • Secured 75% YoY increase in click-through rate, 25% YoY increase in web traffic, and 25% increase in “buy now” clicks with 20% reduction in budget in 2022 by maintaining Aruba global brand awareness campaign initiated in 2020.• Drove brand awareness across digital channels by launching HPE’s first Instagram and Reddit channels, creating SMB-specific content, and engaging influencers as part of SMB’s social and community plan.

San Jose, California, Us

Selected by executive leadership to lead global campaign management for newly acquired subsidiary of HPE Aruba, overseeing execution of entire campaign strategy for large-scale global marketing initiatives. Created Aruba’s first-ever global team, building organizational structure, operating plan, and business model for new team. • Achieved 120%+ of marketing-generated opportunities goal across multiple quarters, leading growth and development of driven marketing team with expansion of overall Marketing division from 30 to 200. • Established culture of ownership and engagement, hiring top talent inspired by rapid business growth and fostering environment that encouraged performance excellence.

Palo Alto, Ca, Us

Managed offshore team of 10 through influence, leading development and execution of content strategy and content creation through global marketing campaigns for HP Networking. Partnered with product management and marketing, technical marketing, and global campaign teams to align business unit, channel, and corporate strategic goals. • Delivered 150%+ quarter-over-quarter (QoQ) web traffic increase by designing and implementing organization’s first end-to-end content life cycle master plan across demand generation, social media, digital media, and online marketing. • Coordinated campus networking and data center campaigns in collaboration with creative agency partners, increasing customer research benchmarks by approximately 40% and exceeding quarterly lead generation goals by 200%.

Palo Alto, Ca, Us

Oversaw start-up division charged with promoting HP sales, marketing, and business operations within 14 key growth countries, leading sales strategy and planning to drive business development across all 14 markets and 5 business units. Developed sales strategy and plan and subsequently drove execution through sales teams. • Achieved 20% YoY increase in high-value deals valued at $2M+ collectively by executing effective marketing campaigns in targeted markets and collaborating with internal sales organization to develop pipeline acceleration strategies. • Conceptualized and introduced organization’s first pan-HP incentive program, sales planning, and review process.

Palo Alto, Ca, Us

Directly managed an Inside Sales Team with a $220M annual quota. Oversaw relationship management, development, and monitoring with global Order Management partners, while supporting channel partners. Effectively maximized territory sales and ensured alignment with customer needs/expectations. Key Accomplishments: ► Exceeded 1H11 sales goals by 33% / 3Q11 by 28% (#1 in SLED segment) / 259% of margin goal for FY11.► Achieved 3Q10 sales goals by 43% / 2H10 sales goals by 15% / YoY revenue growth by 10%.► Significantly increased gross margin 4% from 3Q to 4Q and 2% from 4Q09 to 4Q10.

Palo Alto, Ca, Us

Provided Subject Matter Expert (SME) Sales & Marketing Support across all sales call centers, directing the flow of communication across multiple business lines.Key Accomplishments: ► Drove business up to 30% in revenue growth YoY, while maintaining a consistent 19%.

In a start-up capacity, provided senior leadership across a high-end imported building materials company. Sourced, secured, and maintained strong client relationships through consultative selling methods. Key Contributions & Accomplishments:• Successfully exceeded 1st-year sales goal by 25% / 2nd-year sales goal by over 15% and reduced shipping costs by 40% in 1 year. • Demonstrated expert-level interpersonal communication, collaboration, and negotiation skills by aggressively negotiating favorable rates and effectively streamlining operations. • Generated 35% of sales through innovative, targeted marketing and advertising campaigns to drive the brand. • Developed and implemented a comprehensive, sales-driven business plan that led to securing seed capital.

Bachelor Of Arts - Ba, English, Minor In Spanish

International Executive Mba, Business Administration And Management