Shannon Eckert Email & Phone Number

• Lead and manage the enterprise accounts function for a select set of Franklin Madison's key client relationships.
• Strategic resource working with sales and campaign management teams to maintain and develop client relationships that meet and exceed the highest levels of client satisfaction, retention and business results.
• Responsible for keeping a keen focus on increasing marketing effectiveness while establishing a cadence for all key accounts with internal teams.
• Design and launch key account management practices across the organization to ensure innovation, organic growth and retention of client partners.

Minneapolis, MN

• Collaborate with business, segment and marketing partners to champion business evolution within checking product for Emerging Affluent and Affluent segments.
• Led cross-functional teams to deliver short and long-range plans by translating business objectives, customer needs and marketplace insights into actionable marketing initiatives.
• Developed annual testing roadmap and oversaw execution of quarterly campaign to include testing of new audiences, offers, channels and creative to help establish campaign benchmarks and future optimization opportunities.
• Oversaw development of new product naming, positioning, messaging and brand identity standards to improve customer understanding and engagement with Affluent checking product
• Lead foundational work to deliver comprehensive set of cash bonus offer programs to drive checking acquisition via ATM, branch and onsite channels. Partnered with cross-functional team to integrate mobile enrollment.

Greater Minneapolis-St. Paul Area

• Developed and executed integrated multi-channel marketing campaigns to drive acquisition, balance build and retention strategies for Direct Auto business line.
• Led end-to-end strategy for monthly Invitation to Apply direct marketing campaigns, including collaborating with cross-functional teams on development of targeting strategy.Developed and deployed program strategies.
• Redesigned existing Welcome onboarding experience to align with Home Equity product and offer repositioning.
• Led efforts within the Home Equity Portfolio Marketing team to build strategic framework for targeting and creative messaging enhancements to improve overall program effectiveness. Campaigns generated $122 million in.
• Developed strategic and tactical activities leading to 25% productivity improvement once revised procedures were implemented

Greater Minneapolis-St. Paul Area

Responsible for leading cross-functional marketing team of 11. Team was responsible for building relationships with external marketing partners to develop and execute multi-channel marketing and sales programs to Wells Fargo customers.

Planned and executed marketing and sales development projects to support insurance programs and initiatives.

Bloomington, MN

Bachelor Of Arts (B.A.), Public Relations/Image Management

Education record