Shannon Debacker Email & Phone Number

Satellite Beach, Florida, US

Graphic Design, Identity, Branding, Design Systems, Marketing, Print, Presentation & Creative Project Management

Austin, TX, US

• 8th largest US publicly traded REIT supporting data center and colocation strategies of 2300+ companies in 12+ countries.Director of Brand and Creative responsible for the development of new creative to support all B2B.
• Built an internal team of creative graphic designers from the ground floor for a newly formed creative services group. Managed and mentored the internal creative team with a focus on personal career development and.
• Managed and maintained strong working relationships with a larger team of freelance videographers, designers and ad agencies.
• Led the global brand strategy to include positioning, visual identity, voice and messaging and led the brand integration plans after multiple acquisitions.
• Led the creative strategy and development for all B2B campaign creative, events and product launches from concept through to execution.

Las Vegas, NV, US

• Quick Service restaurant chain with 100+ franchise locations. Corporate marketing manager responsible for implementing the national marketing plan and B2C strategy across all franchises.
• Acted as the brand and creative manager responsible for developing creative concepts for new B2C campaigns and product roll-outs.Responsible for development, design and roll-out of new corporate and product branding.
• Fostered positive relations within the national franchise system and provided on-going support to individual franchisees with their neighborhood marketing strategies.
• Developed new corporate style guides and marketing policies and procedures.
• Acted as the event manager/producer for Capriotti’s annual franchise convention with a $130k budget.

Las Vegas, NV, US

• Commercial real estate brokerage specializing in Multi-Family transactions.Marketing manager responsible for brand, creative and marketing, sales and real estate administration.
• Acted as brand and creative manager responsible for delivering a consistent customer experience across all marketing campaigns, offering memorandums and corporate presentations.
• Manager all print, direct mail, digital advertising, e-blasts, outdoor, offering memorandums and delivery of branded marketing collateral to internal teams.
• Responsible for the project management and customization of our client database (Microsoft CRM) and SharePoint implementation.

• Start-up single family new home builder with 6 communities. Marketing Director responsible for the brand strategy, positioning and activation and development of all new creative to support B2C campaigns, web and.
• Responsible for developing the new corporate and product branding from the ground-up and within a four month go-to-market timeframe.
• Developed and delivered new corporate brand strategy, positioning and visual ID, product positioning and creative, new corporate website with interactive floorplans, corporate and product marketing collateral and.
• Managed all print, digital and outdoor advertising and PR campaigns for existing communities.
• Led the creative direction and build-out of 3 sales centers for 4 communities with 15 model homes. Responsibilities included sourcing the interior design team and overseeing all color, paint, décor and fixture.
• Collaborated closely with sales and construction departments to meet project deadlines and coordinated the establishment of all community HOAs.

• Performance Marketing and Advertising was the leading Las Vegas condominium and single-family new home sales and marketing company with 10+ local communities. Operations Manager responsible for overseeing the daily.
• Responsible for collaborating closely with the President (owner/broker) as well as the sales and escrow departments in the daily operations and administration to include maintenance of MLS listings and ensuring.
• Acted as the liaison to the executive and marketing teams in managing weekly marketing promotions that drove over 3,000 in annual new home closings in 2006.

• Regional commercial architectural and planning firm with $100 million in annual sales. Marketing Coordinator responsible for the development of all marketing proposals and RFP responses from concept, design to.
• Member of the strategy team for winning new work with win ratio increase of %110 during my time at the company.
• Responsible for the design and creative development, copy writing, copy-editing, layout and production of all RFPs.
• Acted as the graphic and creative designer for a new asset library to include a new company brochure.
• Managed the build-out and migration to a new marketing and proposal database (Vision).
• Prepared and managed the annual marketing budgets, monthly reports and managed the communication plan for the company.

St Louis, Missouri, US

• National commercial general contractor and oldest domestic GC in the US with $2+ billion in annual sales and 1400+ employees. Marketing Coordinator responsible for the development of all marketing proposals and RFP.
• Responsible for the design and creative development, copy writing, copy-editing, layout and production of all RFPs as well as hard bids.
• Acted as the database and marketing asset library manager for the SW region.

Bachelor Of Arts (B.A.), Fine And Studio Arts

Digital Marketing

User Experience Design

Animation, Interactive Technology, Video Graphics And Special Effects