Shannon Herrlinger Email & Phone Number

Louisville-Jefferson County, Kentucky, United States

Landscape and Nature gift shop.

Louisville, Kentucky Area

-Managed all marketing collateral for North America beverage division, which included large print catalogs, product spec sheets, tradeshow graphics, office building and manufacturing facilities branding, and website maintenance-Directed participation in all North American tradeshows -Coordinated photography and video shoots for products, parts, and training instructions-Conducted on and off-site training sessions for dealers, buying groups, customers and internal and external sales representatives -Implemented and maintained global brand and tradeshow guidelines for North America

Louisville, Kentucky Area

• Managed all print media including: promotions, advertising, co-op advertising, public relations, and assisted with new product labeling, packaging, instructions/manuals design and printing• Assisted in all inbound marketing and digital media including: email newsletters, video, website, shop site, digitized literature, images, logos, manuals, blogs, social media and webinars• Provided creative services such as photography, graphic design/management, and internal communications• Acted as company specialist for OSHA, REACH, Health Canada labeling regulations as well as Prop 65, ISO and FDA guidelines and requirements• Participated as annual ISO and FDA internal auditor and a member of several company committees• Maintained marketing department budget and reporting

• Assisted in the design and implementation of a 12-week Sales Trainee Program • Provided all correspondence to the Public Relations and Marketing Firms• Created and assisted with literature design, printing, and distribution • Coordinated and designed Company Merchandise Online Store • Managed all aspects of the Green Schoolhouse Series and Extreme Makeover: Home Edition Projects. Including coordinating donations, logo camera shots, and contracts • Planned National Sales and Budget Meetings, regional meetings, and local client & customer meetings• Coordinated all aspects of company tradeshows• Assisted in creating and implementing business plans for yearly contract updates for Big Box Retailers (Home Depot, Menard’s and Lowe’s)• Appointed as main contact for all National Accounts• Oversaw the Warranty Department • Maintained Marketing department budget, allocations, and purchasing reconciliations

• Created marketing plans, campaigns, and upper level executive assistant services for AIG, creating alignment with sixty retained clients and 300 customers in total in almost nine consecutive years• Increased production by over 25% for southern division sales team by virtually supporting wholesalers for the SunAmerica Division of AIG• Acted as main customer/client support contact for immediate problem resolution• Maintained customer databases and managed individual CRM systems• Authored, designed, and produced client monthly newsletters, welcome kits/drop kits/new product packets for clients and potential customers• Finalized agendas and presentations and all necessary materials used when coordinating client meetings, continuing education seminars, special events, and divisional meetings• Planned client appreciation and holiday dinners as well as birthday letters and customer gifts• Coordinated annual regional sales meetings for numerous divisions

Louisville, Kentucky

• Provided design and layout support for RFP’s and client presentations• Produced, printed, and bound RFP Books and client presentations• Conducted research and produced analytic reports to verify accurate statistical information• Created, authored, edited, and produced client newsletter email• Designed and coordinated company apparel/merchandise program