Shannon Herrlinger Email & Phone Number

Louisville-Jefferson County, Kentucky, United States

Landscape and Nature gift shop.

Louisville, Kentucky Area

-Managed all marketing collateral for North America beverage division, which included large print catalogs, product spec sheets, tradeshow graphics, office building and manufacturing facilities branding, and website maintenance-Directed participation in all North American tradeshows -Coordinated photography and video shoots for products, parts, and.

Louisville, Kentucky Area

• Managed all print media including: promotions, advertising, co-op advertising, public relations, and assisted with new product labeling, packaging, instructions/manuals design and printing
• Assisted in all inbound marketing and digital media including: email newsletters, video, website, shop site, digitized literature, images, logos, manuals, blogs, social media and webinars
• Provided creative services such as photography, graphic design/management, and internal communications
• Acted as company specialist for OSHA, REACH, Health Canada labeling regulations as well as Prop 65, ISO and FDA guidelines and requirements
• Participated as annual ISO and FDA internal auditor and a member of several company committees
• Maintained marketing department budget and reporting

• Assisted in the design and implementation of a 12-week Sales Trainee Program
• Provided all correspondence to the Public Relations and Marketing Firms
• Created and assisted with literature design, printing, and distribution
• Coordinated and designed Company Merchandise Online Store
• Managed all aspects of the Green Schoolhouse Series and Extreme Makeover: Home Edition Projects. Including coordinating donations, logo camera shots, and contracts
• Planned National Sales and Budget Meetings, regional meetings, and local client & customer meetings

• Created marketing plans, campaigns, and upper level executive assistant services for AIG, creating alignment with sixty retained clients and 300 customers in total in almost nine consecutive years
• Increased production by over 25% for southern division sales team by virtually supporting wholesalers for the SunAmerica Division of AIG
• Acted as main customer/client support contact for immediate problem resolution
• Maintained customer databases and managed individual CRM systems
• Authored, designed, and produced client monthly newsletters, welcome kits/drop kits/new product packets for clients and potential customers
• Finalized agendas and presentations and all necessary materials used when coordinating client meetings, continuing education seminars, special events, and divisional meetings

Louisville, Kentucky

• Provided design and layout support for RFP’s and client presentations
• Produced, printed, and bound RFP Books and client presentations
• Conducted research and produced analytic reports to verify accurate statistical information
• Created, authored, edited, and produced client newsletter email
• Designed and coordinated company apparel/merchandise program