Shannon Kerr Email and Phone Number

Leads publicity for Warner Bros. Discovery's TBS, TNT, truTV, Discovery Channel, Animal Planet and Science Channel, reporting directly into the EVP, Communications. Responsible for managing and guiding the public relations practices of the entire publicity team, and spearheading innovative campaigns for key tentpole series across the linear brands. This role focuses on articulating and executing highly effective publicity initiatives that consistently drive exposure for unscripted and scripted content reaching an audience of 130+MM daily. Key figure in developing communications strategy that best positions and elevates the T-Nets, the D-Nets, and its senior management team.

Recruited by Executive Vice President, Public Relations to spearhead trade and consumer communications strategies to support ratings, business and branding goals across the company’s flagship channel portfolio: AMC, Sundance, BBC America and IFC. • Lead trade and consumer press campaigns for original programming across AMC, Sundance, BBC America and IFC. • Develop and implement goals, strategies, tactics and timelines for assigned original programming and network marketing, business and branding efforts. • Supervise all aspects of assigned special events, including press stunts, premiere screenings, press junkets, media tours, set visits, advertising and affiliate sales initiatives, etc., resulting media coverage.• Responsible for generating publicity across show-related business extensions and opportunities, including digital and social programs, apps, games, etc. with a focus on direct-to-consumer outreach and fan engagement.• Craft compelling materials for press kits, stunts, special events and other PR assignments, including various programming press releases, pitch letters, positioning statements, speeches, bios, etc.• Manage crisis communications including the development of talking points and company statements, as well as providing counsel to senior management. • Day-to-day supervision of PR managers, coordinators and outside partners, agencies and consultants.

Elevated by Chief Creative Officer to drive B2B and B2C publicity strategy, and talent relations across A+E’s brand and content distribution businesses, while also providing communication counsel to senior management team and C-suite executives on global initiatives, internal and external messaging objectives, speaking engagements and crisis management. • Spearheaded publicity strategy for slate of programming ranging from scripted and nonfiction series, movies, and content stunts. Projects included: Roots, Knightfall, UnREAL, Pawn Stars, Dance Moms, Cocaine Godmother, and The History of Football, among others. • Crafted and advised on media messaging including: corporate, ratings, syndicated program sales; executive bios; electronic press kits; imagery for first-looks; talking points and speeches. • Served as lead liaison between talent, representation and A+E; established strong relationships with production partners such as studio executives, directors, writers and producers to achieve publicity goals. • Managed set visits, screenings, junkets, panels, and red carpets at events such as NATPE, MIPTV, MIPCOM, TCA, Edinburgh Film Festival, Roma Fiction Fest, Banff World Media Festival, etc. • Architect of successful press and audience events in the U.S., France, Singapore, Tokyo, Malaysia, Philippines, Australia, UK, France, Germany, Italy, Spain, Argentina, Brazil and Mexico. • Provided creative leadership and drove event vision for brand-led sponsorship opportunities and events that elevated A+E’s industry profile. • Organized A+E International’s annual internal Global Conference successfully executed in Prague, Barcelona, Toronto, Rome, Boston, San Francisco, and Stockholm.• Managed relationships with domestic and international trade reporters and global consumer media.

Recruited by Senior Vice President, International Marketing to relocate to New York from Los Angeles for a newly created position on A+E’s international team managing communications activity across international channel launches, local market press objectives and industry trade events.• Managed communications to increase awareness of A+E Networks and its brands for a trade and consumer audience, while promoting programming priorities, executives and marketing initiatives. • Grew company’s position in international content distribution by evolving trade press strategy and driving the use of A+E talent at revenue-generating events. • Oversaw talent relations for 71 active network series airing internationally, encompassing 430 on-air talent personalities and growing.

Key member of CEO's core team overseeing communications for the agency’s entertainment and non-profit client accounts.• Managed thirteen accounts including: A+E Networks, PBS Distribution, National Geographic Kids, and Fremantle Corporation, among others. • Increased revenue by forging new client relationships with Real Medicine Foundation, Skywriter Media & Entertainment Group, Lightworks Enterprises and Osiris Entertainment. • Handled press strategy, pitching, materials messaging, media training, and on-site representation at business events for all clients.