Shannon Larson

Shannon Larson Email and Phone Number

Associate Director Personalization @ Optum
11000 Optum Circle, Eden Prairie,MN 55344,United States
Shannon Larson's Location
Minneapolis, Minnesota, United States, United States
Shannon Larson's Contact Details

Shannon Larson personal email

Shannon Larson phone numbers

About Shannon Larson

13+ years of digital marketing experience in retail, health insurance and medical device. I demonstrate a strong work ethic and have been known to take on new challenges with positive outlooks while determining how to get things done solving conflicts and problems along the way. Other strengths of mine include leading cross functional teams, attention to detail & fostering strong communication and collaborative culture.

Shannon Larson's Current Company Details
Optum

Optum

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Associate Director Personalization
11000 Optum Circle, Eden Prairie,MN 55344,United States
Website:
optum.com
Employees:
97827
Shannon Larson Work Experience Details
  • Optum
    Associate Director Personalization
    Optum Apr 2023 - Present
    Establish the strategy in which personalization efforts are leveraged to create the best user experience while educating key stakeholders on new and existing capabilities available to achieve their desired business goals.
  • Cardiovascular Systems Incorporated
    Digital Marketing Manager
    Cardiovascular Systems Incorporated May 2021 - Apr 2023
    Implemented social media strategy and planning efforts while driving digital transformation, marketing automation and other capabilities across website, email, paid social & paid search channels.
  • Unitedhealthcare
    Member Engagement Marketing Personalization - Employer And Individual
    Unitedhealthcare May 2020 - May 2021
    Develop a personalized and cohesive email and/or campaign strategy to increase member engagement.Promote plan benefits, priority products and programs, improve member NPS related to cost surprises, plan understanding and drive plan satisfaction.
  • Unitedhealthcare
    Digital Marketing Manager- Community & State
    Unitedhealthcare Nov 2018 - May 2020
    Drive digital adoption tactics in effort to increase usage of our member portal along with supporting key local marketing campaigns.Develop & assist with prioritization of key business requirements for new capabilities within our digital channels.
  • Target
    Digital Business Development Lead
    Target Jan 2018 - Nov 2018
    Minneapolis, Minnesota
    Analyze, forecast and develop business cases for digital external partnership opportunities that bring a positive guest experience and revenue to Target.
  • Target
    Senior Site Merchandiser, Target.Com And Mobile - Home Category
    Target Nov 2015 - Jan 2018
    Optimized Target.com stationary and seasonal businesses to drive successful results in terms of conversion, visits, SEO rankings and internal search metrics. Determining how we want products to be best represented on the site and remediate where nessessary to be the destination for our guests for school supplies, party supplies, Halloween costumes/decorations and trim businesses.
  • Target
    Site Merchandiser, Target.Com & Mobile - Homepage
    Target Jan 2014 - Nov 2015
    Maximize conversion and sales by planning and executing priority messages on Target.com's desktop and mobile home pages. Leverage testing results to implement changes and pull data and analytics to understand guest interaction.
  • Target
    Digital Process Consultant, Target.Com & Mobile
    Target May 2012 - Jan 2014
    Minneapolis Mn
    Led numerous process optimization efforts to define, implement, and continually improve processes and tools that allow team members to drive optimal business results and operational excellence within Target.com
  • Target
    Account Executive, Target Media Network
    Target Sep 2010 - May 2012
    Contributed to Targets digital vendor marketing efforts by delivering nearly $85M in revenue and $71M in EBIT which was up 28% to the previous year and up 2% to the years plan
  • Target
    (Snr) Merchandising Specialist, Target Stores
    Target Nov 2007 - Aug 2010
    Provided tracking and visibility to product orders and initiated new item set ups to support in store product sets while booking vendor income to support profitable sales and margins
  • Franklin Outdoor Advertising
    Account Executive
    Franklin Outdoor Advertising May 2006 - Oct 2007
    Sales leader within the billboard channel to market business within St. Cloud while identifying new business opportunities for outdoor advertising and organizing public events and trade show presence

Shannon Larson Skills

Marketing Digital Media Merchandising Marketing Strategy Project Management Strategy Digital Marketing Retail Analytics Social Media Marketing Management Marketing Communications Mobile Devices Social Media Leadership

Shannon Larson Education Details

Frequently Asked Questions about Shannon Larson

What company does Shannon Larson work for?

Shannon Larson works for Optum

What is Shannon Larson's role at the current company?

Shannon Larson's current role is Associate Director Personalization.

What is Shannon Larson's email address?

Shannon Larson's email address is sh****@****get.com

What is Shannon Larson's direct phone number?

Shannon Larson's direct phone number is +161230*****

What schools did Shannon Larson attend?

Shannon Larson attended St. Cloud State University.

What skills is Shannon Larson known for?

Shannon Larson has skills like Marketing, Digital Media, Merchandising, Marketing Strategy, Project Management, Strategy, Digital Marketing, Retail, Analytics, Social Media Marketing, Management, Marketing Communications.

Who are Shannon Larson's colleagues?

Shannon Larson's colleagues are Saurabh Prakash, Amber Hogue, Margaret Huffman, Neil Alfonse Soler Lunas, Sumit Jaiswal, Elena Giebel, Brad Nolan.

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