Shannon Mangnuson Email and Phone Number

Conserved president’s time and promoted the corporate image by representing the president internally and externally; provided a liaison between the president, key executives, and employees; publishing the corporate newsletter.· Developed innovative approaches to increase revenue and customer base. Drove strategic business initiatives and managed daily operations. Assessed operations and implemented improvements in staffing, organization policies and procedures. Managed multiple, complex projects and programs. Completed projects and special assignments by establishing objectives; determining priorities, managing time, gaining cooperation of others, monitoring progress, problem solving and making adjustments to plans.· Provided leadership, instruction and supervision of 7 managers, 10 team leaders and up to 100 seasonal personnel. Planned, organized and conducted weekly meetings with President and managers to coordinate work schedules, organize work flow, prioritize tasks, plan business strategies, promotional events and set customer standards. Hired and trained 100 new employees each year on customer relationship development and product knowledge. Motivated, enforced policies/ procedures and ensured assigned tasks were completed.· Managed calendars and schedules, multi-tasked and met fast paced deadlines. Identified, researched and resolved complex problems. Updated job knowledge by participating in educational conferences, seminars, workshops and specialty training, networked, and read professional information to learn progressive techniques that resulted in improved employee management and development, while also improving profit margin. Resolved customer issues, developed and maintained close working relationships with retail partners. Controlled costs by analyzing and streamlining operation procedures.

Developed, planned and created events, special events and fundraisers to help promote the “Pick Your Own” operation. Increasing overall sales, customer base and community opinion. Developed budget for all events, special events and fundraisers. Was responsible for ensuring synergy and coordination of events across the organization. Communicated effectively (both written and verbally) throughout the organization as well as with external agents, organizations, partners and sponsors. Assisted with others to organize plans and courses of action to satisfy the needs and demands within this growing organization. Provided creative thought and the entrepreneurial spirit to assure strategic decisions were made around future events. Demonstrated the vision to lead and promote annual events, assessed program needs,formulated and implemented innovative strategies. Was responsible for making timely and appropriate decisions with the flexibili ty forinevitable changes in plans. Fostered internal peer and subordinate relationships in a positive manner.Key Contributions and Achievements: Collaborated with President and employees to develop company’s first Strawberry and PumpkinFestival increasing sales and customer base by 40%.Raised $6,000 for St. Jude’s by establishing a fundraiser event with the Company’s Corn Maze.Spearheaded all advertisements and public relation strategies. Featured on numerous television and radio programs with minimal costs to theorganization.Improved the company’s already favorable, charitable image by collecting thousands of canned goods for the company’s first ever Virginia’sFood Bank drive.

Guide and manage the overall provision of human resources services, policies and programs for the entire company. Develop an employee-oriented company that emphasized quality, continuous improvement, and high performance. I managed a tight schedule to interview hundreds of applicants. Interviewed job applicants, hired applicant and scheduled new staff orientation. Provided continual training and leadership to improve employee performance, job knowledge and career advancement. Ensure employee safety, welfare, wellness and health. Provide employee services and counseling. Had to build team mindset and morale. Achieved improved attendance and performance. Stressed employees’ role in organizational success and interdepartmental cooperation. Continually optimize employee policy development, documentation and employee relationships. Wrote, continually improved and expanded employee handbookadjusting to company’s growing customer base and increased profit margin. Plan employee parties and team building exercises. Coordinated work assignments, evaluated performance and enforced policies and procedures 100%, increasing staff productivity by 18%. Resolve employee issues by holding conflict resolution meetings with staff and/or management and provide employee input and feedback to management. Managed payroll accounts for 115 employees. Verified employee time sheet information was correctly entered in time for weekly payroll. Printed checks, assuredpay stubs and yearly tax information. Updated employee records and tax information. Provided payroll information to state and federal taxing authorities.Calculated and paid quarterly liabilities to state and federal authorities.

Create and implement marketing/sales strategies to increase CBF’s revenue, brand awareness, and support organizations refocusing of operations, roleand relevancy, community impact and image. Developed new brand messaging and logo to reposition CBF as Virginia’s favorite family owned & operated “Pickyour Own” organization and leading “Fresh Local Produce Market”.· Led all aspects of media relations to include: outlining key messages and campaigns, creating pitching strategies and media kits, writing and sending press releases, fostering relationships, and serving as lead contact with the media. Responded to media inquiries and coordinated media interviews with key spokespersons. Managed media database. Measured and analyzed media coverage for all events and promotions. Built strong and lasting relationships with local news, radio, paper, and other PR assets by visiting frequently, giving personal tours and attention.· Published writer and accomplished presenter, traveled for meetings, training and conferences. Conducted extensive market research including demographic and market trend analysis, competition/ consumer needs assessment and consumer segmentation to optimize planning and decisionmaking.·Wrote and edited e-newsletters and Social Media, managed website content and handled other print and electronic communications for strategic marketing and public relation plans/programs. Developed, maintained and improved business relations with customers. Sought out and targeted new customers and new sales opportunities, initiated action plan to approach and secure new business for the company.