Shannon Mckinney

Shannon Mckinney Email and Phone Number

Creative Director @ Brain Trust
San Diego, CA, US
Shannon Mckinney's Location
San Diego, California, United States, United States
Shannon Mckinney's Contact Details

Shannon Mckinney personal email

n/a

Shannon Mckinney phone numbers

About Shannon Mckinney

I am a data driven Digital Media Strategist, experienced in developing and executing successful digital marketing strategies. My expertise lies in using performance to drive insights and optimize campaigns across various digital channels, specializing in Google and Bing Ads. I take a customer-oriented approach to develop creative and effective strategies that generate awareness, boost conversions, and cultivate long-term engagement.

Shannon Mckinney's Current Company Details
Brain Trust

Brain Trust

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Creative Director
San Diego, CA, US
Shannon Mckinney Work Experience Details
  • Brain Trust
    Creative Director
    Brain Trust
    San Diego, Ca, Us
  • Lq Digital
    Digital Media Strategist
    Lq Digital Jul 2022 - Present
    Oakland, California, United States
    Drove business growth for B2B and B2C companies through expert SEM management, data insights, predictive analysis, and cutting-edge tools such as Google Ads, Microsoft Advertising, Excel, and Tableau. Conducted statistical analyses and testing through a digital economist lens to develop highly effective client strategies and optimize campaign performance, utilizing monthly budgets of $100k+, resulting in measurable increases in ROI and customer engagement.
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  • Lq Digital
    Digital Media Analyst
    Lq Digital Jun 2021 - Jun 2022
    Oakland, California, United States
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  • Brain Trust
    Creative Director
    Brain Trust Dec 2022 - Present
    San Diego, California, United States
    Content strategy and deployment for all projects, harnessing brand design, copy, art, and digital technology. Developing marketing plans, analyzing results, and identifying opportunities.Collaborating with lighting engineering team to produce branded audio/visual effects for all events.
  • Gen 5 Fertility Center
    Digital Marketing Coordinator
    Gen 5 Fertility Center Jan 2021 - May 2021
    San Diego, California, United States
    Led innovative social media campaigns that resulted in a more than 250,000% increase in donor applicants, while also managing a large database of egg donor profiles. Developed effective marketing strategies to drive conversions and meet business objectives.
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  • Gen 5 Fertility Center
    Digital Marketing And Graphic Design Intern
    Gen 5 Fertility Center Sep 2020 - Dec 2020
    San Diego, California, United States
    Directed end-to-end content creation, copywriting, design, and video production for marketing campaigns promoting egg donation, surrogacy, and IVF services in San Diego. Conducted in-depth market research to inform strategic decision-making and optimize campaign performance.
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  • Conversion Marketing
    Digital Marketing Intern
    Conversion Marketing Jan 2021 - May 2021
    New York, New York, United States
    Conducted thorough SEO analysis using SEMrush, identifying key opportunities for optimization and creating data-driven strategies to improve search engine performance and increase website traffic.Monitored and analyzed social media metrics and user behavior data using HubSpot analytics. Provided valuable insights and recommendations for improving campaign performance and achieving business goals for B2B Tech companies.
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  • American Marketing Association Sdsu
    Creative Director
    American Marketing Association Sdsu Jan 2021 - May 2021
    Spearheaded the development and execution of all visual and design elements for the club's marketing and promotional campaigns across multiple social media platforms, including Instagram, LinkedIn, and Twitter.
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  • San Diego State University Ad Club
    Director Of Digital Communities
    San Diego State University Ad Club Jan 2021 - May 2021
    Developed and executed plans for the semester, while taking charge of the club's Twitter account by curating and sharing relevant school-related content, fostering engaging discussions among students, and creating highly effective advertising and marketing memes.
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  • Make-A-Wish® San Diego
    Wish Department Intern
    Make-A-Wish® San Diego Jun 2020 - Aug 2020
    San Diego, California, United States
    Conducted comprehensive research, developed strategic plans, and executed life-changing experiences for children battling critical illnesses across the San Diego region.
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  • Mascot Factory
    Quality Assurance Technician
    Mascot Factory Sep 2018 - Mar 2020
    Greater San Diego Area
    Supervised the packaging and processing of products while implementing strict quality control protocols, optimizing warehouse operations, and providing expert guidance to enhance production efficiency.
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  • Salon 56
    Assistant Manager
    Salon 56 Jun 2015 - Jul 2017
    Greater San Diego Area
    Streamlined appointment booking and management processes, resulting in increased efficiency and a more seamless customer experience, and provided exceptional customer service, cultivating strong relationships with clients and ensuring their satisfaction with products and services.
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Shannon Mckinney Skills

Comedic Timing Mixed Media Cosmetology Graphic Design Adaptive Leadership Collage Sales Operations Stuffed Animals Video Editing Resiliency Creative Arts Digital Marketing Receptionist Duties In Vitro Fertilization Marketing Production Management Illustration Innovative Product Management Beauty Industry Rollerblading Customer Service Imaginative Google Analytics Social Media Marketing Ibm Spss Final Cut Pro Fertility Common Sense Adobe Premiere Pro Image Editing Project Management Phone Etiquette Research Painting Working With Children Creative Problem Solving Drawing Warehouse Operations

Shannon Mckinney Education Details

Frequently Asked Questions about Shannon Mckinney

What company does Shannon Mckinney work for?

Shannon Mckinney works for Brain Trust

What is Shannon Mckinney's role at the current company?

Shannon Mckinney's current role is Creative Director.

What is Shannon Mckinney's email address?

Shannon Mckinney's email address is sm****@****ory.com

What is Shannon Mckinney's direct phone number?

Shannon Mckinney's direct phone number is (877) 445*****

What schools did Shannon Mckinney attend?

Shannon Mckinney attended San Diego State University, Grossmont College.

What skills is Shannon Mckinney known for?

Shannon Mckinney has skills like Comedic Timing, Mixed Media, Cosmetology, Graphic Design, Adaptive Leadership, Collage, Sales Operations, Stuffed Animals, Video Editing, Resiliency, Creative Arts, Digital Marketing.

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