Shannon Murphy Email and Phone Number

-Partner with key client stakeholders to architect & design their vision for larger implementation projects, including understanding their future goals and mapping out how & when they can reach those goals-Designing, documenting, and presenting to client executive leadership extensive wireframes, workflows, diagrams, and best practices to support client roadmaps -Designed proof of concept solution around Financial Service Cloud and Marketing Cloud for one of the largest mortgage lenders which replaced 6 pieces of software for a high cost savings -Proactively evaluate how clients can maximize Marketing Cloud to evolve their digital marketing strategy by utilizing all available product features and functionality-Design, map, and develop journeys and triggered email campaigns, including dynamic content, integration of multiple responsive email templates, multivariable testing, segmentation, and profile nurturing-Lead Marketing Cloud project teams to execute project implementation including timeline, project planning, discovery, solution design, development, system and user testing, deployment, and training-Partner with the Sales Team on pre-sales, change orders, and project extensions to recommend strategic roadmaps, additional product purchases, staffing, and timeline-Work closely with the Sales Cloud, Health Cloud, and Financial Service Cloud Solution Architect on data architecture for maximum efficiency for Marketing Cloud-Develop client-based training material and deliver end-user training on Marketing Cloud products and features as needed

-Led project teams to execute all project implementation phases including project planning, requirements gathering, solution design, development, system and user testing, deployment, and training-Managed international project team (onshore/offshore)-Assisted the Sales Team with pre-sales customer scoping sessions-Designed and developed custom solutions based on clients’ business needs-Involved in developing project strategy and timeline to meet client end goals -Presented on recommendations and best practices and training to clients and junior team members-Completed and maintained all client deliverables-Developed journeys and triggered email campaigns, including dynamic content, integration of multiple responsive email templates, multivariable testing, segmentation, and profile nurturing-Responsible for the technical implementation of the Marketing Automation strategy based on client stakeholders needs-Accelerated and improved clients’ use of Salesforce Marketing Cloud, Sales Cloud, and Service Cloud for Fortune 500 companies-Coordinated with client leadership teams to integrate Salesforce Sales Clouds and Service Clouds with Marketing Cloud, including data architecture-Use of Agile methodology to best assist with growing/changing client needs

-Implementation of Salesforce Marketing Cloud for Fortune 500 companies-Worked with client leadership teams to integrate Salesforce Sales Clouds and Service Clouds with Marketing Cloud (Marketing Cloud Connect)-Email marketing: integrated multiple responsive email templates, carried out multivariable testing, built email best practices, worked with test/learn principles, segmentation, profile nurturing-Implemented journeys and triggered email campaigns-Analyzed and optimized reporting needs based on best practices-Responsible for the technical implementation of the Marketing Automation strategy based on client stakeholders needs-Worked with client stakeholders to set-up the best suitable Marketing Automation programs-Provided recommendations and deliverables to meet client needs-Presentation and training of all marketing automation deliverables to clients

- Part of Strategic Marketing Team that oversees creative execution and strategy for all IN product promotions- Email deployment for all InvestmentNews initiatives- Writing/editing headline and subhead copy for campaigns and reviewing with team - Create/edit HTML promotion emails- Occasional use of Adobe suite (Indesign, Acrobat, Photoshop) to edit print/web house ads and other marketing promotional material- Help manage vendor relationship with Cvent, ExactTarget/Salesforce, CE credit partners etc. - Manage email marketing deployment calendar, email creation request schedule, webcast project management task list.  (Smartsheets).- Work with Research, Editorial and Sales teams on all email promotion requests.- Work with Ad-Ops team on weekly backfill schedule and Production on print house ad schedule- Provide campaign marketing metrics and analysis for all marketing initiatives and execute analytics requests from other departments- Gathering marketing analytics- Monitoring internal web ad and email performance and creating tracking reports to share with appropriate internal team members- Making thoughtful recommendations to management for future execution of promotions- Set up analytics tracking to monitor registrations/purchases for all marketing campaigns.- Set up event registration pages following microsite look and feel and ensure registration paths are in line with event offering. - Set up benchmarking reporting to analyze trends for future promotional strategies- Host meetings with departments on top-performing assets- Internal monthly newsletter on what is working in email and webcast performance- Working with audience development to put together quarterly updates- Include email best practices for email/analytics

- Manage email deployment for all InvestmentNews marketing initiatives- Oversee relationship with web developers and graphic artists to develop creative assets- Develop strategy for email marketing campaigns- Manage email and project calendars- Liaising with webcast vendor for back-end setup- Managing webcast calendar and client relations including, collecting assets, prep calls with clients, and creating pre/post-event recording reports- Monitoring internal web ad and email performance analytics- Creating tracking reports and custom tracking links- Maintaining digital assets for product and event microsites- Utilizing software such as Google Analytics to create audience funnels/journeys- Maintaining event registration

- Design and produce promotional HTML email newsletters - Send daily newsletter containing top stories from our website- Analyze radio and television audience behavior for marketing opportunities across multiple digital platforms - Utilize marketing trends for A/B testing and 10/10/80 email sends- Track each email’s open rates, click rates, page views, and revenue to improve our email campaigns- Track website through Google Analytics- Contribute ideas and provide insights into marketing promotions and email campaigns- Manage an HTML website used for marketing campaigns via Squarespace- Post marketing articles and content via WordPress on company site

- Respond and manage three fan email accounts receiving over 2,000 emails per day- Manage Facebook profiles for television marketing campaigns- Post marketing articles, content, and fan articles via WordPress- Compose TV show descriptions and post on a platform called Homebase- Design and produce HTML email newsletters for all internal promotions - Send daily newsletter containing top stories from our website- Perform trend analysis of digital content to identify radio and television audience behavior and marketing opportunities - Utilize marketing trends for A/B testing and 10/10/80 email sends- Track each email’s open rates, click rates, page views, and revenue to improve our email campaigns

• Help plan and produce elements for marketing campaigns (Commercials, contests, Facebook campaigns, advertisements, etc) for book releases• Coordinate events in support of book releases, including signings, book shipments, and speaking engagements• Conduct research, assemble, and organize data for upcoming book releases and manuscripts• Manage and maintain executives’ schedules

- Responsible for creation of ads representing Random House books for brands - Responsible for skeletal designs of activity books and marketing projects- Worked display orderables grids and sell sheets