Shannon Murray Email and Phone Number
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Shannon Murray has worked in the Health & Wellness Industry for over 5 years. In this time, she has worked with emerging CPG brands as well as leading ingredient suppliers, manufacturers and consulting agencies. Her area of expertise is in product launch, marketing strategy, business development, market trends and analysis, and client/ partner relationships.Starting her career as the Project Manager at Nutrition Business Advisors focusing on research projects, client services, market & competitive analysis, and business development, she has continued her personal and professional growth in the Natural Products industry with her unequivocal willingness to learn.Through the years, Shannon has aided CPG start-up companies in building out partnership programs, product launch processes, and product development strategies. At Shannon's previous role as the Director of Product Life Cycle at an organic, superfood company, Organifi, she worked on marketing/ product strategy, market trends analysis, product ideation and development, CPG packaging and compliance, and implementing lasting business processes. Currently, she now holds the position of Director of Product Innovation at a leading beverage company Suja Organic. In her time here she has aided in the launches & created a road map that drives company goals & expands into new categories. Shannon graduated from San Diego State University with her Bachelor of Science in Foods & Nutrition and a minor in Business Administration.
Suja Life
View- Website:
- sujalife.com
- Employees:
- 304
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Director Of Brand Marketing, Vive Organic + Wellness Shots CategorySuja LifeOceanside, Ca, Us
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Director Of Product InnovationSuja Life Apr 2022 - PresentOceanside, Ca, UsBuilds & manages a 3-year innovation pipeline - identifying both line extensions as well as new categories to launch or incubate.Develops channel strategy with a particular focus on Club rotations.Creates the consumer learning plan to surface and validate opportunity areas and build concepts.Develops positioning, naming, and package design for all new SKU’s.Partners with Finance to ensure new item P&L’s have long-term viability, Sales to create all sellingmaterials, R&D on product development, and Ops on capabilities.Manages the commercialization process and leading the project management for the cross functionalteam, understanding the process from sourcing to product development to production and labeling.Identifies areas of product or positioning/packaging enhancement and working with CatMan and Sales on product prioritization.Collaborates with the marketing team on other initiatives.
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Director Of Product Life CycleOrganifi Dec 2021 - Apr 2022San Diego, Ca, UsLead product life cycle strategy development and stewardship along with product roadmap maintenance.Lead product life cycle management and compliance to increase RPR and AOV.Lead product pilot and go-to-market campaign strategies for new and existing products totaling in over >$1M in revenue.Designed and lead development of innovation and tactics to communicate product features and benefits effectively and efficiently across departments and channels.Managed Customer Success team to ensure VoC (and NPS) is integrated into Product Life Cycle strategy and customer journey along with strategic insights from focus groups, surveys and other feedback loops.Maintained gold standard service with >50 NPS MoM.Cultivated & maintained strong partnerships with Marketing, Paid, and Retail to ensure product messaging is cohesive.Collaborated on strategic product development with R&D by leveraging data and customer feedback.Assessed market dynamics, including deep customer insights, competition, and industry trends to make decisions on product strategy and tactical execution.Lead communication strategy internally and externally for out of stocks and fulfillment to customers and cross departmentally. -
Product Marketing ManagerOrganifi May 2021 - Dec 2021San Diego, Ca, UsCreated and managed product development processes and roadmap from innovation and ideation to launching on e-commerce platforms. Managed product life cycle for all new and existing productsCreated and managed marketing and product strategies for promotional and launch periods.Launched post-purchase customer journey initiatives across marketing channels for promotions and product launches.Managed customers support team (chat, email, call-center).Oversaw launches of multiple product and brand campaigns that have increased units sold by upwards of 200%.Managed product analysis and performance based on KPIs for revenue, units moved, customer feedback, and DTC conversions.Implemented new processes in marketing, operations, and supply chain to ensure business efficiency cross-departmentally.Managed packaging and label processes from creative concepts, FDA compliance, printing and inventory management.
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Product Project ManagerOrganifi Mar 2019 - May 2021San Diego, Ca, UsManaged product development process from innovation and ideation through to launching on e-commerce platforms.Managed marketing and product strategies for promotional and launch periods.Managed product analysis and performance based on KPIs for revenue, units moved, marketing success, and DTC conversions.Implemented new processes in marketing, operations, and supply chain to ensure efficiency cross-departmentally.Planned and determined resources required to meet project goals and objectives by setting realistic timelines and checkpoints.Managed packaging and label processes from creative coordination, FDA compliance, printing and inventory management.
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Influencer Marketing CoordinatorWinged - Women’S Wellness Dec 2018 - Mar 2020Austin , Texas, UsStrategized and created entire influencer marketing strategy for emerging CBD company.Generated 2x in influencer marketing revenue in 6-months.Built relationships with other brand ambassadors, partner companies and influencers to assist in social media strategies.Managed partner experience with brand to ensure integral brand vision and mission were maintained.Produced and submitted weekly reports outlining progress against KPI objectives. -
Brand ManagerSmart Family Nutrition Mar 2018 - May 2019San Diego, California, UsCollaborated directly with CMO on brand voice, positioning and story.Created and managed all affiliate marketing outreach and deliverables for a start-up e-commerce CPG company.Proficient in a variety of project management tools (ASANA, Trello, Basecamp, etc).Created and articulated branding presentations for investors, vendors and internal meetings.Supported management team with variety of administrative and general marketing needs including, but not limited too, scheduling meetings, customer service, inventory and overseeing project management platform.Experience in e-commerce/ Amazon marketing and sales.Maintained and organized records, data sheets, vendor files and other relevant information. -
Project ManagerNutrition Business Advisors Apr 2016 - Mar 2019San Diego, California, UsManaged projects in product development/ innovation, consumer/market research, and strategic planning for large Practitioner, MLM, Natural/ Specialty Retail and Mass Market Retail companies.Created and reviewed presentations and strategic documentation for all work presented to the c-level clients.Managed client relations on all projects to generate PO, create business opportunities and/ or deliver strategic advise.Lead partnership with Nutrition Capital Network to facilitate and manage private innovation meetings.Oversaw schedule to ensure key milestones were met at every phase of client agreements.Facilitated over 50 strategic connections that have led to partnerships, innovation, investments and purchase orders for clients.Experienced in analyzing SPINS/ IRI/ and Neilsen data.Created and organizes all project management tools used by company and clients to ensure deadlines are met (ie. ASANA, Basecamp, Trello, Airtable). -
ServerHunter Steakhouse Feb 2014 - Dec 2016High-quality customer service skills.Articulate communication with customers, management and co-workers.Composure in a high-stress, fast paced environment. -
Banquet ServerEco Caters Nov 2013 - Jun 2015Washington , Dc, UsEvent planning and organization.Customer service skills in fast paced environment.Attention to detail in decorations of events of 200+ attendees. -
Seasonal Sales AssociateNike Nov 2011 - Aug 2012Beaverton, Or, UsCustomer service.Money handling.Top sales associate for various target company competitions.
Shannon Murray Skills
Shannon Murray Education Details
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San Diego State UniversityBusiness Administration -
Ernest Righetti High SchoolHigh School Diploma
Frequently Asked Questions about Shannon Murray
What company does Shannon Murray work for?
Shannon Murray works for Suja Life
What is Shannon Murray's role at the current company?
Shannon Murray's current role is Director of Brand Marketing, Vive Organic + Wellness Shots Category.
What is Shannon Murray's email address?
Shannon Murray's email address is sh****@****ifi.com
What is Shannon Murray's direct phone number?
Shannon Murray's direct phone number is +180534*****
What schools did Shannon Murray attend?
Shannon Murray attended San Diego State University, Ernest Righetti High School.
What are some of Shannon Murray's interests?
Shannon Murray has interest in Children, Education, Environment, Science And Technology, Animal Welfare, Arts And Culture, Health.
What skills is Shannon Murray known for?
Shannon Murray has skills like Customer Service, Public Speaking, Leadership, Event Planning, Computer Proficiency, Strategic Communications, Microsoft Office, Research, Organization Skills, Time Management, Client Relations.
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